Welcome!

Agile Computing Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Elizabeth White

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing, @BigDataExpo

@CloudExpo: Blog Post

The Future of Cloud Hosting By @AtlanticNet | @CloudExpo [#Cloud]

The cloud ultimately represents not closure, but change

Five Trends That Will Shape the Future of Cloud Hosting

With $13 billion expected to be spent by American businesses alone in 2014, the cloud should no longer be considered an alternative IT model. The demand for hardware to run traditional infrastructures is in a nosedive. IBM is spending $1 billion this year, matching the amount it spent in 2013, on "workforce rebalancing" (the company's lingo for widespread layoffs). Cisco is experiencing a similarly negative impact, with a 4% decline in revenue for its equipment expected this year.

Despite those pieces of bad news for major technology brands, the cloud ultimately represents not closure, but change. It's been a gradual transition from the established to the innovative, in large part due to concerns over security. Cloud security experts scored a major victory in 2011 when Gen. Keith Alexander announced that the Pentagon would be deploying the new technological approach.

With more businesses sold on the cloud, development is accelerating, and the landscape is rapidly evolving. The following are five major trends that will change the shape of the cloud moving forward.

  1. Real-Time Per-Second Billing: One of the most compelling features of the cloud is that you pay for resources "on-demand." However, demand has typically been defined by the maximum use per billing segment (such as each hour). However, we don't pay for electric usage for an hour when we switch off the light, and we shouldn't have to do that with the cloud either. Billing based on moment-by-moment use will cut costs drastically for large server deployments. My company has seen a significant adoption of per-second billing by other cloud hosting providers after we introduced the model (coupled with real-time usage reporting to ensure predictability) to the market.
  2. Plan Standardization: On-demand billing of the cloud is enabled, in part, by the cloud's extraordinary elasticity. Despite the adaptive potential of the cloud to meet specific circumstances, users want pricing, sizes, and plans that fall within simple parameters. Just like when buying a sandwich, when we seek cloud services, we want menu items we have the option to adjust, not just a bunch of ingredients. To streamline the buying process, cloud packages will move away from à la carte pricing to bundle pricing - with all resources included, and with peak and off-peak consumption taken into account.
  3. From Hard to Solid: Those who have recently explored the cloud market may have noticed the rise of the "SSD cloud." Currently limited to early adopters, the transition from the hard disk drive (HDD) to the solid state drive (SSD) is gaining traction. The SSD is considered more advanced technology because it contains no moving parts and consistently offers better performance than an HDD. Although these drives have been extant for many years, their price has (happily) plummeted, with a drop of approximately 70% between 2009 and 2012. Their total cost of ownership (TCO) has decreased as well: a broadly inclusive 2013 energy-efficiency analysis revealed 5.4 times greater power-efficiency, on average.
  4. Cloud, Localized: As mentioned above, IBM's hardware business is being downsized. However, the company is shifting its focus into virtual machines distributed across the globe, with plans for 15 new SoftLayer datacenters underway. Other cloud providers are adding locations in markets around the world as well. Latency is reduced automatically with this strategy: cloud management platforms choose the available machine that's closest to the user. Other hosting companies, including Atlantic.Net, are rapidly deploying nodes in diverse geographic markets as well.
  5. Leapfrogging: Research published by Pew Research this year shows that many developing countries have exhibited what's called leapfrogging with phones, jumping over landline use and straight into the cell phone era. The same process is being repeated with Web infrastructure: businesses in emerging markets are skipping dedicated servers and moving straight into cloud environments.

Beyond those five general trends, the applications of cloud hosting are expanding as well. Indiana University computer scientist Geoffrey C. Fox, PhD, has noted the vast implications for biomedical research, stating that a cloud server can perform many operations faster than a supercomputer. Cloud hosting providers are attempting to match the pace of the cloud as they adjust to user expectations and competition in this rapidly changing industry.

More Stories By Marty Puranik

Marty Puranik is founder, president and CEO of Atlantic.Net, a profitable and growing Hosting Solutions Provider in Orlando. In 1994 Marty and a classmate founded Atlantic.Net from their dorm rooms at the University of Florida. Operating under the name ICC Computers, they quickly developed a reputation for quality and service and in 1995 launched one of the first commercial Internet services in North Florida. In 1996, ICC ceased retail operations to focus solely on Internet connectivity. Under Marty’s leadership Atlantic.Net became one of Florida’s largest privately-owned ISPs, providing Internet access in cities and small towns throughout Florida and the southeastern United States. Marty’s strengths as a leader and visionary have helped him lead a successful business for 17 years.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...