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Agile Computing Authors: Yeshim Deniz, Jayaram Krishnaswamy, SmartBear Blog, Victoria Livschitz, Liz McMillan

Related Topics: @CloudExpo, Java IoT, Agile Computing, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

e-Book: Monetizing the 'Internet of Things' by @AriaSystemsInc | @ThingsExpo

Aria Systems Releases Free Resource for Success in New IoT Era; Examines the Business, Social and Practical Implications

The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.

"'Monetizing the Internet of Things' is an invaluable primer for understanding some of the issues that companies will face as they launch into the new IoT era," said Jon Gettinger, vice president of marketing at Aria Systems, and one of the contributors to the e-book.

"Each chapter has been written by experts and professionals who have insight into monetization models that are disrupting traditional commerce models across all economic sectors," added Gettinger. "The authors discuss the challenges and opportunities that arise when developing an IoT strategy."

In addition to Gettinger, a veteran executive with more than two decades in the software industry, other contributors include Brendan O'Brien, co-founder and chief evangelist of Aria Systems and "the father of cloud billing;" Bob Harden, former director of billing solutions at Experian, now founder and principal of The Harden Group; Jeffrey M. Kaplan, managing Director of THINKStrategies and founder of the Cloud Computing Showcase, who will host a cloud summit on the IoT next month; Parker Trewin, senior director of content and communications at Aria Systems; Brian James, senior product marketing director of Aria Systems and Ariane Lindbloom, vice president of solution marketing at ServiceSource.

In the final edition, Aria Systems has added a bonus chapter from Adam Hanft, founder of Hanft Projects, a branding firm based in New York City. The title of his bonus chapter is "Will Connected Devices Disconnect the Family?" and offers insights about the social implications of the IoT.

Gettinger said contributor insights will help companies understand what they must do to prepare for the disruptions caused by the IoT and what steps they must take if they want to participate in the digital gold rush ahead.

The chapters include such topics as "Why the 'Internet of Things' is Important," "Two Ways the 'Internet of Things' Will Unlock Your Customers' Revenue Potential," "The 'Not So Simple Truth' of the IoT," "Personalizing the 'Internet of Things,'" "Pitfalls and Peril on the Road to Nirvana" and "What the IoT Can Learn from Nordstrom."

To download the e-book, click here.

About Aria Systems
Industry leaders like AAA NCNU, Experian, HootSuite, Pitney Bowes, Telekom Denmark, VMware and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers. Learn more about us at

2nd International Internet of @ThingsExpo will take place November 4-6, 2014 at the Santa Clara Convention Center, Santa Clara, California with over 100 major sponsors and exhibitors in 2014 and more than 6,000 delegates from 17 countries.

Internet of @ThingsExpo this week launched the premiere issue of its monthly newsletter which contains highlights of the hottest sessions and speakers from Internet of @ThingsExpo, speaking information as well as sponsorship opportunities.

Download @ThingsExpo Newsletter Here

Chris Matthieu Named Internet of @ThingsExpo Tech Chair
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

The 2nd Global Internet of @ThingsExpo will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His new startup is Twelephone ( Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser.

Tracks and topics for Internet of Internet of @ThingsExpo Silicon Valley will include:

Consumer IoT and Wearables Track

  • Smart Appliances
  • Wearables
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality


Video: @ThingsExpo power panel discussion at Internet of @ThingsExpo New York

Enterprise IoT Track

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developer and WebRTC Track

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley.



Sponsorship Opportunities for Internet of @ThingsExpo 2014 Silicon Valley
Internet of @ThingsExpo 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Internet of @ThingsExpo
2014 Silicon Valley
Internet of @ThingsExpo delegates can pre-register for Internet of @ThingsExpo with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

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