Welcome!

Agile Computing Authors: Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Elizabeth White, William Schmarzo

News Feed Item

How To Find Your Target Audience Online

Companies can target their online target audience by following these simple guidelines and survey questions offered by Cyberset Inc.

LOS ANGELES, Aug. 22, 2014 /PRNewswire/ -- One of the key ways to increase your web presence and eventually increase your business is to know who your target audience is. Cyberset, a company specializing in both local online marketing, national as well as international Internet marketing, cannot stress how important this factor is to website development and search engine optimization. To find out who falls into your target online marketing audience, start by finding out who your offline customers are! Ask your present customers to take a survey. Cyberset suggests finding out more about these areas of marketing:

Demographics

It's very important to know who you are selling to! Be sure to ask your customers' gender, age, ethnicity, city and state. You could also ask for specialized info like: knowledge of languages, education level, hobbies, interests, income level, disabilities, mobility, home ownership, employment status and marriage status or any other demographic that you think is relative to the product or service that you are selling.
Secondly, who would you like to sell your products and or services to? Perhaps there is a different way of marketing for them you haven't thought of yet.

Best Sellers

Ask your customers what product(s) and or service(s) they find themselves purchasing the most. Once they give you this information – ask them why they are buying it so often. Is it because they love the price? The great quality? Is it because the location is the most convenient? Is it an item that frequently makes a great gift? This information can help you make smarter inventory decisions and also help shape your marketing campaigns. It is also important to find out if your best sellers are classified as needs or wants for your customer base. This will offer you additional insight that can take you and your online marketing company to the next level!

Alternatives

Cyberset thinks it is wise to find out if your customers considered any alternatives to your products/services before buying. Is there another company that is highly comparable to yours? If so, why- because of competitive pricing, location, referral by others? Clients can then consider building a "compare" page where you compare yourself to the competition (named or unnamed) and make a case for your advantages.

Other

There are a number of other questions you can include in your survey- but you should keep it as short as possible. If you feel like your customers are responding positively, then you can do a follow up survey with these additional questions:

  • Did you have any doubts or hesitations about buying the product/service?
  • Which questions did you have, but couldn't find the answers to?
  • What else were you hoping to buy from us, but we didn't have?
  • Anything else you'd like to tell us?

Cyberset is a one-stop shopping destination for all your Internet marketing and information technology needs. They enjoy working one on one with their clients and offer online marketing services such as SEO, Social Media Marketing and Pay Per Click Advertising. To get the perfect marketing package designed exclusively for your company, call them for a free consultation at (800) 601-5053 or online at www.Cyberset.com

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...