Welcome!

Agile Computing Authors: Mehdi Daoudi, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

News Feed Item

How To Find Your Target Audience Online

Companies can target their online target audience by following these simple guidelines and survey questions offered by Cyberset Inc.

LOS ANGELES, Aug. 22, 2014 /PRNewswire/ -- One of the key ways to increase your web presence and eventually increase your business is to know who your target audience is. Cyberset, a company specializing in both local online marketing, national as well as international Internet marketing, cannot stress how important this factor is to website development and search engine optimization. To find out who falls into your target online marketing audience, start by finding out who your offline customers are! Ask your present customers to take a survey. Cyberset suggests finding out more about these areas of marketing:

Demographics

It's very important to know who you are selling to! Be sure to ask your customers' gender, age, ethnicity, city and state. You could also ask for specialized info like: knowledge of languages, education level, hobbies, interests, income level, disabilities, mobility, home ownership, employment status and marriage status or any other demographic that you think is relative to the product or service that you are selling.
Secondly, who would you like to sell your products and or services to? Perhaps there is a different way of marketing for them you haven't thought of yet.

Best Sellers

Ask your customers what product(s) and or service(s) they find themselves purchasing the most. Once they give you this information – ask them why they are buying it so often. Is it because they love the price? The great quality? Is it because the location is the most convenient? Is it an item that frequently makes a great gift? This information can help you make smarter inventory decisions and also help shape your marketing campaigns. It is also important to find out if your best sellers are classified as needs or wants for your customer base. This will offer you additional insight that can take you and your online marketing company to the next level!

Alternatives

Cyberset thinks it is wise to find out if your customers considered any alternatives to your products/services before buying. Is there another company that is highly comparable to yours? If so, why- because of competitive pricing, location, referral by others? Clients can then consider building a "compare" page where you compare yourself to the competition (named or unnamed) and make a case for your advantages.

Other

There are a number of other questions you can include in your survey- but you should keep it as short as possible. If you feel like your customers are responding positively, then you can do a follow up survey with these additional questions:

  • Did you have any doubts or hesitations about buying the product/service?
  • Which questions did you have, but couldn't find the answers to?
  • What else were you hoping to buy from us, but we didn't have?
  • Anything else you'd like to tell us?

Cyberset is a one-stop shopping destination for all your Internet marketing and information technology needs. They enjoy working one on one with their clients and offer online marketing services such as SEO, Social Media Marketing and Pay Per Click Advertising. To get the perfect marketing package designed exclusively for your company, call them for a free consultation at (800) 601-5053 or online at www.Cyberset.com

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...