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Be More Specific with CNW's Targeted Industry Lists

TORONTO, Aug. 22, 2014 /CNW/ - Public relations and communications professionals can tailor their news release distribution to all the right people via CNW's new Targeted Industry Lists.

Designed to supplement broad-reach newswire distribution, CNW Targeted Industry Lists consist of beat reporters, bloggers and industry influencers across ten major industries, including:

  • Automotive
  • Entertainment
  • Lifestyle
  • Retail
  • CSR/Environment
  • Health
  • Finance
  • Technology
  • Mining, Energy & Natural Resources
  • Oil and Gas

"Today's media environment makes it difficult to stay on top of who covers what in the news, so in-house media lists can get old pretty quickly," said Laurie Smith, Senior Director, Communications and Audience Relations, CNW Group. "CNW offers the advantage of continuous engagement with its media audiences to ensure its distribution lists are always up-to-date."

CNW Targeted Industry Lists are developed and maintained by a dedicated Media and Audience Relations team in full accordance with Canada's Anti-Spam Legislation (CASL). They contain relevant non-media contacts that have contested to receive news releases issued by CNW clients.

"Communicators need to be thinking beyond the newsroom to the bloggers, associations and social media influencers in their industries who may be seeking good information to share with their audiences," added Smith. "CNW offers easy and efficient ways to get people talking about their news." 

"CNW's Lifestyle Targeted Industry list helped to boost the media attention around our inaugural event," said Anya Nordstrom, Director of Public Relations, National, Toronto Men's Fashion Week, TOM*. "Investing in this service allowed me to build contacts, create clip books and receive recognition beyond our expectations."

Request more information and pricing at www.newswire.ca.

About CNW Group

CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news. www.newswire.ca

SOURCE Canada NewsWire Ltd.

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