Welcome!

Agile Computing Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan, Andy Thurai

News Feed Item

San Franciscans Show Off Their Wonderfully Complicated Sides In New Scharffen Berger Campaign

Out-of-Home Advertising Campaign Uniquely Ties to Social Media and Features Everyday Consumers

SAN FRANCISCO, Aug. 21, 2014 /PRNewswire/ -- Scharffen Berger Chocolate Maker recently launched an out-of-home advertising campaign in San Francisco that uniquely ties to social media.  The campaign features everyday consumers as the stars, via 50 digital outdoor boards across the city. 

San Franciscans Show Off Their Wonderfully Complicated Sides in New Scharffen Berger Campaign

Crafted from the world's finest cacao, Scharffen Berger Chocolate includes incredible taste complexities and varietals from different parts of the globe.  The "Wonderfully Complicated" ad campaign illustrates that, just like the people who enjoy it, fine artisanal chocolate is anything but simple – and neither can be described with just one word.  They are both rich, multi-layered and complex.

"At Scharffen Berger Chocolate Maker, we think it's time that artisanal chocolate proudly stood up for its depth and unique flavors. Our fans are taste explorers, people with palates that crave adventure as much as comfort and 'Wonderfully Complicated' brings this to life," said Bernie Banas, Vice President for Scharffen Berger Chocolate Maker. "Tying the campaign to social media and featuring chocolate lovers in the ads allows us to make a direct connection with them, celebrating that we are both one of life's great pleasures that are proudly, boldly and always…wonderfully complicated."

The campaign features various creative executions produced by local San Francisco advertising agency, Camp + King, that celebrate the "wonderfully complicated" make-up of the chocolate and the personalities of the people who eat it; with lines such as "I am dark, spicy and mysterious" or "I am sweet, salty and a little nutty," among others. It's an homage to both the taste profile of the bars and also the people who eat them. 

What makes it unique? In addition to the five professionally executed ads, a slew of additional creative will appear featuring the people of San Francisco around the city.

Anyone can participate. They simply need to take a selfie, add #wonderfullycomplicated and share it publicly on Instagram.  If chosen, their selfie - with a new headline made up of various adjectives - will pop up in rotation with the professionally executed creative on digital bus shelters around San Francisco and on Scharffen Berger Chocolate Maker's Facebook page, allowing consumers to turn selfies into a starring role in an advertising campaign.

According to research published by GlobalWebIndex in Jan. 2014, Instagram is the fastest growing social media site worldwide.  The social media channel also aligns with the brand's target – an educated, well-traveled woman who enjoys an active social, cultural, foodie life with her friends and family.  Food is one of the most popular topics searched for and published on Instagram* and according to App Data, 68 percent of Instagram users are women.

Scharffen Berger Chocolate Maker also recently added four new, rich and distinctive chocolate bars to their line of products, creating some wonderfully complicated flavors with on-trend exotic ingredients.  The four new bars include:  72% Cacao Signature Dark Chocolate, 33% Cacao Smooth Milk Chocolate, 72% Cacao Dark Chocolate with Pistachios and Sea Salt and 33% Cacao Milk Chocolate with Toasted Coconut and Macadamia.

The four new Scharffen Berger chocolate bars are throughout the Bay area.  For more information, visit www.ScharffenBerger.com or follow the brand on Facebook or Instagram.

About Scharffen Berger Chocolate Maker

Scharffen Berger Chocolate Maker was established in 1997 in San Francisco, California, and first earned national recognition for its artisan-quality chocolate in 1998.  Producing bean to bar premium chocolates, Scharffen Berger Chocolate Maker is one of the world's finest chocolate makers.  All Scharffen Berger chocolate is composed of proprietary bean blends from up to nine different cacao-growing regions throughout the world.  Scharffen Berger chocolate has received recognition throughout the U.S. for its high quality chocolate. Scharffen Berger products are sold by retailers nationwide and through its website www.ScharffenBerger.com.  Scharffen Berger Chocolate Maker is part of The Hershey Company.  For more information please visit www.ScharffenBerger.com.

*#Food was number 24 on a list of Top HashTags on Instagram according to Hashtagig.com - updated 13th of August 2014 

Photo - http://photos.prnewswire.com/prnh/20140821/138604

SOURCE The Hershey Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...