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Agile Computing Authors: Zakia Bouachraoui, Pat Romanski, William Schmarzo, Yeshim Deniz, Liz McMillan

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"Floristopia.com" Takes Local Florist Industry by Storm

Local Florist Review & Directory Website Results Surge Since Launch

PHOENIX, Aug. 21, 2014 /PRNewswire-iReach/ -- Floristopia.com has taken the floral industry by storm in the days since the site first launched at the Society of American Florists' (SAF) 130th National Convention in Marco Island, FL. Word spread quickly through the industry's largest annual event and the local florist community was overwhelmingly receptive to the Floristopia.com concept. Industry related social media and blogosphere sites ignited and the ripple effect continued, with Floristopia.com making a splash on PR Newswire's larger-than-life electronic billboard located in Times Square, New York.

(Photo - http://photos.prnewswire.com/prnh/20140821/138374)

In the first few days following the launch of the website, more than one hundred high-quality local florists have signed up to verify their local business listing. "Our website is responsible for 80% of our LOCAL sales. Not having an updated business profile on Floristopia.com is like deciding not to merchandise your flower shop," said David Stanley, proprietor of The Orchid Wrangler, two-time winner of "Best Florist in Los Angeles."

In addition, Floristopia.com had more than 2,000 unique visitors to the site within its first week. "We are always looking for new ways to increase our customer base and Floristopia.com could just be the answer," said Brennen Rigler, owner of Albuquerque Florist, whose shops were voted "Best of the City" in 2013. "After 40 years in business, this is one of the most innovative and exciting things to happen to the local florist community," added Rigler.

"The message is clear, floral consumers and local florists want to connect. The power of the Floristopia.com directory will only continue to grow as both florists and consumers embrace the concept. We have already seen promising results from Google ranking florist's pages and reviews. Our mission to transform the way consumers shop for flowers remains the same," said Mr. Denham, founding partner of TechMoguls.

Floristopia.com is an innovative website designed to transform the way people shop for flowers by helping consumers connect directly with the perfect local florist. The largest and most comprehensive florist directory and review site online, Floristopia.com features more than 35,000 local flower shops and wholesale florists throughout the United States and Canada.

For more information about Floristopia.com, please visit www.floristopia.com

About TechMoguls

TechMoguls is an entrepreneurial web technology company specializing in disruptive innovation with international offices in the United States and Mexico. For more information or partnership inquiries, please visit www.techmoguls.com

Media Contact: Eileen Watters, TechMoguls, 800-609-8968, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Floristopia.com

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