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Nearly 35 Million Traveling for Labor Day Says AAA, Highest Since Recession Driven Decline

Labor market improvements and positive consumer expectations drive 1.3 percent increase in holiday travelers

ORLANDO, Fla., Aug. 21, 2014 /PRNewswire-USNewswire/ -- AAA Travel projects 34.7 million Americans will journey 50 miles or more from home during the Labor Day holiday weekend, the highest volume for the holiday since 2008 and a 1.3 percent increase over 2013. Nearly 86 percent of travelers (29.7 million) will celebrate the holiday with a final road trip before summer comes to a close and children head back to school. The Labor Day holiday travel period is defined as Thursday, August 28 to Monday, September 1.

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Highlights from 2014 Labor Day Travel Forecast include:

  • Historically, when Labor Day weekend begins in August, Americans have shown a higher tendency to travel.
  • Consumer spending has surpassed income growth, indicating that Americans are willing to take on debt to finance a vacation.
  • Automobile travel will increase by 1.4 percent this year, with 29.7 million travelers hitting the road.
  • Nearly eight percent of travelers (2.65 million) will travel by air, a one percent increase from last year.
  • Travelers will encounter airfares just two percent higher than last year and daily car rental costs that remain consistent at $51.
  • Hotel rates at AAA Two Diamond hotels are nine percent higher than last year and Three Diamond hotels are six percent more.

"As the economy makes modest gains, more Americans are joining the labor force this year," said AAA Chief Operating Officer Marshall L. Doney. "With Labor Day symbolizing the American workers' contributions to the strength and prosperity of our country, it's only fitting that millions are choosing to celebrate this positive direction with an all-American road trip."

Consumer spending is continuing to rise in spite of stagnant income growth. In the third quarter of this year spending is expected to increase 3.8 percent year-over-year, while disposable personal income is only expected to increase 1.4 percent. Reliance on credit cards, rather than increasing income, is fueling holiday travel spending this year. While economic growth is slow, consumers are feeling more comfortable taking on debt. 

"This year, Americans are more optimistic about their financial situation," continued Doney.  "Consumer spending continues to outpace disposable income, indicating that Americans are comfortable using their credit cards to take one last summer vacation this year."

Travelers likely to pay lower gas prices for Labor Day

Most U.S. consumers are paying the lowest gas prices for early August since 2010. AAA expects gas prices to have little impact on the number of people traveling for Labor Day, though lower prices could help make travel more affordable.  Barring a major development, such as a Gulf Coast hurricane, prices are likely to remain relatively low leading up to the holiday weekend compared to recent years, which will allow travelers to allocate more of their budgets towards travel expenses. The current price of gas is $3.44 compared to $3.59 on Labor Day last year. AAA provides the latest gas prices for the nation, states and metro areas at

Airfare and hotel costs rise, car rental fees flat

According to AAA's Leisure Travel Index, hotel rates for AAA Three Diamond lodgings are expected to increase six percent from one year ago with travelers spending an average of $171 per night compared to $161 last year. The average hotel rate for AAA Two Diamond hotels has risen nine percent with an average cost of $125 per night.

Weekend daily car rental rates will average $51, the same as last year. Airfares have risen two percent with the average round-trip, discounted fare for the top 40 U.S. routes costing $219, up from $214 last year.  

AAA offers digital travel planning resources

AAA's digital tools for travel planning 'on the go' include eTourBook guides for tablets and smartphones, available free to members at Choose from 101 top North American destinations including cities, like the award-winning Las Vegas title, regions, like Wine Country, and National Parks.

The free AAA Mobile app for iPhone, iPad and Android offers GPS navigation to help travelers map a route, find current gas prices and find discounts, book a hotel and access AAA roadside assistance. Members using the iPad version can access interactive Top Destinations travel guides for 10 popular cities. Travelers can learn more at

On, travelers can find thousands of AAA Approved and Diamond Rated hotels and restaurants using AAA's TripTik Travel Planner or the searchable Travel Guides at Every AAA Approved establishment offers the assurance of acceptable cleanliness, comfort and hospitality, and ratings of One to Five Diamonds help travelers find the right match for amenities and services.

AAA's projections are based on economic forecasting and research by IHS Global Insight. The Colorado-based business information provider teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. More information including an infographic for the AAA / IHS Global Insight 2014 Labor Day Travel Forecast can be found here.

As North America's largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at

AAA news releases, high-resolution images, broadcast-quality video, fact sheets and podcasts are available on the AAA NewsRoom at

Stay connected with AAA on the web via:


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