Click here to close now.

Welcome!

Web 2.0 Authors: Kevin Benedict, Glenn Gray, Esmeralda Swartz, Pat Romanski, Yakov Fain

Related Topics: Cloud Expo, Java, Linux, Virtualization, Web 2.0, SDN Journal

Cloud Expo: Article

Why the Cloud Is Disrupting Everything

Cloud is accelerating disruption by changing how data centers deploy, develop & consume everything from software & hardware

Is it just me, or has there been an explosion of buzz words lately? Don't get me wrong, the IT industry innovates at a crazy pace normally, but it seems that things have been evolving faster than ever and that a fundamental change in the way things are done is underway. We can attribute this change to one thing: the cloud. Cloud computing is by no means new, but in 2014 it has come into its own.

Cloud computing is accelerating disruption by changing how data centers deploy, develop and consume everything from software and hardware,  to how they offer products and services to their customers.

Let's take a look at a few of these hot technologies and why you'll be adopting some of them, whether you realize it now or not.

Software-Defined Networking (SDN) - What Is It Anyway?
There are many different descriptions of SDN floating around, partly because this is relatively new technology, and it means different things to different vendors. Until the market matures, this confusion will probably persist, at least for a while. The following explanation provides a good foundation for understanding SDN.

SDN decouples the system that makes decisions about where traffic is sent (the control plane) from the underlying systems that forward traffic to the selected destination (the data plane). The inventors and vendors of these systems claim that this simplifies networking.[1] Through the controller, network administrators can quickly and easily make and push out decisions on how the underlying systems (switches, routers) of the forwarding plane will handle the traffic.

SDN requires some method for the control plane to communicate with the data plane. One such mechanism, OpenFlow, is often misunderstood to be equivalent to SDN, but other mechanisms could also fit into the concept.

By separating the control plane from the forwarding planes, data centers can reduce costs and provide better agility, and who wouldn't want or need that? It does this by:

  1. Reducing reliance on expensive purpose-built, ASIC-based networking hardware and associated pay-as-you-grow models that often result in costly overprovisioning. In other words, you can unlock more value from your network.
  2. SDNs provide increased programmability that enables easier network scalability and system design and management
  3. Agility and flexibility. Everybody needs it, everybody wants it, SDN can deliver it. SDN enables organizations to quickly deploy new infrastructure, applications, and services faster than a traditional network would allow.

OpenFlow
Often people use OpenFlow and SDN interchangeably, but they are not the same. OpenFlow is only a one element in the overall SDN architecture. OpenFlow is an open standard for a communications protocol that enables the control plane to interact with the forwarding plane. As an open standard it's steered by the OpenFlow Consortium. OpenFlow is not the only protocol available or in development for SDN. The open source network OS, ONOS, led by The Open Networking Lab (ON.Lab) is another option.

Network Functions Virtualization (NFV)
This is another term that can mean different things to different people, depending on the industry. For our purposes, we'll focus on what it means to the telecom industry. To understand what has propelled the development of NVF, let's take a look at how the telecom industry has traditionally deployed their networks. For more than 30 years, telecoms have been relying on specially built systems, some of which saw them developing their own ASICs (via Cisco, F5 or Juniper) and proprietary operating systems (Cisco IOS, for example), and then having that technology built into base stations, routers and Ethernet switches, all optimized for their use. The proprietary nature of all of this translates into very expensive systems and slower development cycles.

Fast forward to today's NFV initiative, which is spearheaded by several of the major telecommunications service providers. The value of NFV is in creating a standards-based approach to virtualizing key telecom applications, radically changing the way telecom networks are built and managed. By doing this, NFV enables those apps to run on industry standard servers. And that of course translates into big cost savings and more flexibility than was previously possible.

What has made NVF suitable for use with commercial off-the shelf (COTS) equipment are the advances made in underlying technology including SDN, faster fabrics (40Gb Ethernet), and more powerful processors.

NFV can be implemented without SDN, although the two solutions can work together. NFV is able to support SDN by providing the infrastructure upon which the SDN software can be run. Both technologies share a common objective, and that is to run on lower cost COTS servers and switches.

Source: etsi.org, whitepaper, Network Functions Virtualization:  An Introduction, Benefits, Enablers, Challenges & Call for Action, Oct. 2012

The OpenCompute Project (OCP)
The OCP is a Facebook-led initiative to build computing infrastructures that are energy efficient, easily scalable and low cost. The initiative was born out of the design and build of the massive Facebook data center based in Prineville, Oregon. Following in the footsteps of open source software, the OpenCompute designs are open, shared and available for all to use. The OCP includes software, servers, storage, networking, and data center designs. By utilizing OCP open hardware designs, the OCP claims the Facebook Prineville data center delivered 38 percent better efficiency and was 24 percent less expensive to build and run than other state-of-the-art data centers that use proprietary components. Pretty compelling stuff.

As you can see, there are recurring themes spanning all the aforementioned technologies. In case you missed them: low-cost, energy efficient, non-proprietary, open, scalable, flexible, and agile. Even if you are not looking at redesigning your data center now, you may need to in order to stay competitive.

No matter what technology you choose to deploy, one thing is for sure, the cloud is stressing I/O and I/O bottlenecks will be shifted from where they are today. The further away you get from processing, latency becomes more of a challenge. To plan for the barrage of new technology that's coming your way, look for technologies that reduce latency such as RDMA over Converged Ethernet (RoCE). Also seek out solutions that enable flexible usage of resources and that don't lock you into long-term commitments such as specialized appliances, infrastructure and proprietary software so that you are in a better position to take advantage of new innovations as they become available. Now strap yourself in and get ready for the ride.

Reference:

1.       Open Networking Foundation: "Software-Defined Networking: The New Norm for Networksm" April 13, 2012. Retrieved August 22, 2013.

More Stories By Barbara Porter

Barbara Porter is Senior Product Marketing Manager at Emulex. She has been with Emulex since 2009, bringing more than 15 years of experience to the company. Prior to Emulex, she was product line manager at Quantum, and software marketing manager at MSC Software. Barbara holds of Bachelor of Commerce degree from Griffith University in Australia.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
The 16th International Cloud Expo has announced that its Call for Papers is open until February 28, 2015. 16th International Cloud Expo, to be held June 9-11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!