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Twitter is Testing a New ‘Promoted Video’ Ad Option

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Twitter announced on Tuesday it will begin beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings announcement, when new CFO Anthony Noto teased the forthcoming product as something that would allow content producers to upload, share and “measure the distribution effectiveness of their video content on Twitter.” The move comes at a time when Twitter is working to show advertisers and investors that while its user growth figures are only slowly climbing, Twitter content actually reaches a larger audience thanks to views by non-logged in users.

Read the full story at TechCrunch.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.