|By PR Newswire||
|August 12, 2014 05:03 PM EDT||
KANSAS CITY, Mo., Aug. 12, 2014 /PRNewswire/ -- Today marks the official launch of Volcanic, LLC, an experience and service design consultancy, which is among the first in the U.S. dedicated exclusively to the growing field of Service Design.
Volcanic is a spin-off of the globally recognized ad agency Sullivan Higdon & Sink (SHS), and at the outset is being spearheaded by well-known creative director John January. In addition to his role as executive creative director within SHS, he will be guiding Volcanic as an Executive on Loan to get the company up and running.
"The U.S. economy is already 80 percent service-based. That means the unique service proposition has to replace the unique selling proposition as the primary point of competitive advantage," said January. "Think of all the service moments out there – from checking into a hotel, renting a car or picking up movie tickets to checking in at an emergency room or renewing your license at the DMV. Volcanic exists to bring human-centered thinking and purposeful design to the intangible experiences that make or break the crucial moments people spend with a product or service."
January noted that a service design consultancy is distinct from an integrated ad agency. "SHS uses remarkable ideas to increase brand recognition and reputation. Volcanic utilizes service design to ensure high expectations are met by high-quality experiences once a customer decides to engage with a product or service."
Volcanic's Lead Service Designer Yosef Shuman added, "A well-designed experience thinks about the entire service ecosystem that predicts and meets needs before customers or employees even realize they need it."
The company has already landed its first client but due to confidentiality agreements, the client will be named at a later time.
"Volcanic was founded on the belief that brands and organizations become drastically more attractive when they are built upon great service experiences," said Shuman.
Volcanic, LLC, is an experience and service design consultancy, and is among the first in the U.S. dedicated exclusively to the growing field of service design. Volcanic is a member of the international Service Design Network, the global community for expertise in service design. Learn more at WeAreVolcanic.com. Connect with Volcanic on LinkedIn, and follow them on Twitter @WeAreVolcanic. For business inquiries, please contact Volcanic Executive on Loan John January at 816-489-4478.
SOURCE Volcanic, LLC
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
Nov. 27, 2015 02:00 PM EST Reads: 401
Nov. 27, 2015 12:00 PM EST Reads: 460
Nov. 27, 2015 12:00 PM EST Reads: 538
Nov. 27, 2015 11:45 AM EST Reads: 535
Nov. 27, 2015 11:00 AM EST Reads: 309
Nov. 27, 2015 10:45 AM EST Reads: 383
Nov. 27, 2015 10:45 AM EST Reads: 396
Nov. 27, 2015 10:00 AM EST Reads: 490
Nov. 27, 2015 09:15 AM EST Reads: 288
Nov. 27, 2015 07:45 AM EST Reads: 422
Nov. 27, 2015 07:30 AM EST Reads: 317
Nov. 27, 2015 04:15 AM EST Reads: 710
Nov. 27, 2015 04:00 AM EST Reads: 226
Nov. 27, 2015 04:00 AM EST Reads: 334
Nov. 27, 2015 02:30 AM EST Reads: 460
Nov. 27, 2015 02:00 AM EST Reads: 520
Nov. 27, 2015 01:00 AM EST Reads: 465
Nov. 27, 2015 01:00 AM EST Reads: 429
Nov. 27, 2015 01:00 AM EST Reads: 564
Nov. 27, 2015 01:00 AM EST Reads: 311