Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, John Basso, Pat Romanski, Kevin Benedict

News Feed Item

Location Sharing: Millennials No Longer the Only Ones Sharing their Whereabouts

Alohar Mobile Survey Finds 71% of Smartphone Users are Open to Location Sharing Apps; Adoption Driven by Relationship Milestones, Safety and Convenience

PALO ALTO, Calif., Aug. 12, 2014 /PRNewswire/ -- Alohar Mobile, developer of PlaceUs, a free app that brings together trusted loved ones with context-awareness and location-based technology, today announced the results of its new Digital Milestones: Location Sharing survey in which 71% of smartphone users expressed their openness to mobile applications designed to share their whereabouts with loved ones. Key drivers include safety and convenience along with the trust that comes with certain relationship milestones.  

An infographic with complete findings can be downloaded at:

http://company.alohar.com/a-demonstration-of-love-and-trust/

Relationship Milestones

The study found smartphone users are comfortable sharing their whereabouts with those they're in a trusting relationship with, as long as they can opt in/out or control who sees what and when. While 66% of 18-29 year-olds express comfort with location sharing, older generations appear to be slightly more accepting with 73% of 30-60 year-olds and 74% of those over 60 reporting their comfort with location sharing.

The survey also suggests relationship milestones are key drivers in the growing adoption of location sharing. When asked which relationships were deemed most applicable to share one's locale, 60% ranked those between parents and children.

Top five relationships conducive to location sharing:

  • #1: Parent to child
  • #2: Adult son or daughter to elderly parent
  • #3: Spouse to spouse
  • #4: Significant other to significant other
  • #5: Best friend to best friend

When asked at what point in a relationship they'd be comfortable discussing sharing whereabouts with a partner, 66% believe after engagement or marriage is appropriate while 31% reported being in a committed relationship would suffice.

"We were very heartened by the results of our Digital Milestones: Location Sharing survey, which showed adults are suddenly just as open to location sharing apps as their younger counterparts," said Sam Liang, CEO and founder of Alohar Mobile. "Whether they are entering new relationship milestones—i.e.,  recently married, sending a child off to college, or caring for aging parents—or simply concerned about safety and convenience, their attitudes towards location sharing have come a long way."

Finding Peace of Mind

Safety and convenience also play significant roles with 68% admitting there are times when they feel safer with a loved one knowing where they are and another 68% reporting they feel uneasy when a family member or loved one forgets to text or call and check in as planned. A little more than half of those who participated in the survey admit it can be difficult to keep in touch with the people they love and care about most despite the availability of social sharing networks such as Facebook.

Trust is Critical for Sharing

Another major milestone in securing one's comfort level in location sharing is establishing trust between contacts as well as with the specific social sharing network. While 80% would share their whereabouts with a trusted loved one at any time, 89% report they will sometimes withhold the sharing of certain information on such social networks as Facebook and Twitter due to low confidence in the network's ability to safeguard that information.

Control is also a key driver with 91% defining privacy as having control over who's allowed access to certain information about oneself vs. keeping all information about oneself completely hidden from everyone. But, even checking on one's location without their knowledge isn't considered a large breach of privacy as long as trust is in place: only 13% would feel violated or angered by it.

522 Android, iOS and Windows Phone mobile device users, 18 years-old and older, participated in the Alohar Digital Milestones: Location Sharing Survey conducted online during June, 2014.

About Alohar Mobile

Alohar Mobile develops context-aware and location-based applications for smartphones that help users be more in touch with people, the world, and themselves. PlaceUs, the company's flagship app, learns from a user's mobile routines to anticipate and assist with many of the daily interactions that occur between trusted loved ones while consuming very little battery power. Funded in part by Tim Draper of Draper Fisher Jurvetson and "Professor Billionaire" David Cheriton of Stanford University, Alohar is headquartered in Palo Alto, California.

SOURCE Alohar Mobile

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...