Click here to close now.

Welcome!

Web 2.0 Authors: Aria Blog, Joe Scioscia, Klaus Enzenhofer, Trevor Parsons, Dana Gardner

Blog Feed Post

Gamers Embrace Microtransactions through mobile carrier billing

  • UK gamers spend an average of €8.94 per microtransaction - twice the global average of €4.73 according to data from Onebip's mobile payment platform.
  • Global gamers spend the most on microtransactions during the summer period.
  • Gamers see value in higher priced in-game transactions with mobile carrier billing: When multiple price points are offered (i.e. for bundles of virtual currency), an increase in the value of the highest price point available leads to an increase in the average transaction value.
  • Mobile carrier billing increasingly seen as a legitimate alternative to credit card and PayPal.

London, UK 11th August 2014: Onebip by Neomobile, the global mobile payments service, has today published a detailed global analysis of its partners' customers' buying behaviour in the online gaming sector. Based on the analysis of millions of transactions across 65 countries over the course of a full year, Onebip has uncovered the spending habits of the world's online gamers.

Gamers are increasingly choosing to pay for their online gaming experiences through the convenience of their mobile phone bill via carrier billing over the more traditional payment methods such as credit cards or PayPal. Onebip's analysis is able to paint a picture of the spending habits of gamers around the world and the increasing growth in the adoption of mobile carrier billing. Onebip's gaming partners include publishers Gameforge, ProsibienSat.1 Games, Aeria Games and Goodgame Studios, providing payment services for such games as Ogame, S4 League, Shaiya and Big Farm.

Transaction values: Globally, online gamers spend an average of €4.73 per single transaction. Gamers in the UK spend nearly double this with an average transaction value of €8.94, making the UK the 3rd biggest spender in the world by transaction value.

The average spend per transaction in Switzerland tops the global list at €15.09. This is mainly due to carriers in the country offering gaming companies the option to charge much higher price points to online gamers that pay via carrier billing compared to all other countries. In fact, Onebip's data found that there was a direct correlation between countries offering higher price points as an option and an increase in the average transaction value i.e. consumers are embracing the use of carrier billing to pay for higher priced items such as larger "bundles" of virtual currency. In bigger gaming markets compared to Switzerland, such as Turkey, that recently increased the price points available for payment via carrier billing, gaming companies saw an increase in revenue (gross transaction volume) and average transaction value. (see the Notes to Editors at the end of the release for the top 10 spenders and examples of how higher price points have increased average transaction values).

A summer of gaming?: In line with common industry trends, the winter holiday period is the busiest time for online gaming spend, with 11% of global spend taking place during the month of December. However, after December, gamers spend more money during the summer period than any other point in the year. The summer months of June, July and August account for 30% of global spend. In contrast April and May are the quietest months with just 4% of annual spend in each month respectively.

Late night UK gamers: Looking at the UK specifically, the most gaming transactions happen in the evening from 18.00 - 23.59 (GMT/UT) with 38% of daily transactions happening during this time. Reinforcing the view that the UK prefers to game into the evening, the UK alone sees an unusual spike in activity during the hour starting at 22.00 GMT where 13% of all daily transactions take place (this is a sharp increase from the hours before and after - 21.00 and 23.00 - where only 3% and 5% of daily transactions take place respectively).

Saturday sees only a small spike during the week: While it is true that more transactions take place on Saturday than on any other day in the week, the spike is not statistically very significant, with between 1-2% more transactions on Saturday over on any other day. Clearly gamers are finding time to play all week, or at the least, they don't feel the need to wait until the weekend to spend their money!

"While the maturity and penetration of mobile carrier billing varies from country to country, the overall statistics make for very interesting reading into the buying trends of gamers around the world. Gamers tend to spend using mobile payments via carrier billing consistently throughout the week and the summer period is when they spend more money than any other point in the year," said Massimiliano Silenzi, Head of Onebip by Neomobile. "Onebip's data demonstrates the growing adoption of carrier billing globally as a fast and safe payment method for gamers and an effective way for online gaming brands to maximise their revenue. As carriers introduce more advanced billing technologies and more flexible and high pricing options, the payment system gains further traction for game companies as a key payment channel. We predict that in markets such as Turkey and Spain where carriers have introduced higher price points recently, our online gaming partners will see an increase in their revenue and average transaction values."

The Onebip team will have a dedicated booth at this year's Gamescom event in Cologne, Germany from 13 - 15 August where they will be on hand in Hall 4.2 D 042C, ready to help game developers and publishers to monetize their latest creations with mobile payments.

-ENDS-

Notes to editors

About the data
Onebip analysed the real global transaction data of its partners' customers' in the online gaming sector during the 12 month period of June 2013 - May 2014. The data comprises of millions of transactions made by online gamers that used Onebip's mobile payment service through over 200 carriers in 65 countries. The summarised data provides an interesting insight into the spending habits of online gamers through carrier billing.

Data tables and further information

Top 10 spenders by average transaction value

Rank

Country

Average transaction value

1.

Switzerland

€ 15.09

2.

Austria

€ 9.37

3.

United Kingdom

€ 8.94

4.

Singapore

€ 8.65

5.

Belgium

€ 8.63

6.

Norway

€ 8.45

7.

Italy

€ 7.68

8.

Turkey

€ 7.57

9.

Finland

€ 7.43

10.

Romania

€ 7.39

Higher price points = Increased average transaction values (Examples)

Country

Turkey

When the highest available price point was increased from 50 TL to 70 TL, Onebip's data showed an increase of 16% in the average transaction value and a 22% increase in the gross transaction volume generated.

Italy

When the highest available price point was increased by 50% for e.g. €10.00 to €15.00, Onebip's data showed an increase of 19% in the average transaction value and a 31% increase in the gross transaction volume generated.

Time of the year: Volume of annual transactions by month

Month

Percentage of annual transactions

1.

June 2013

10%

2.

July 2013

10%

3.

August 2013

10%

4.

September 2013

9%

5.

October 2013

9%

6.

November 2013

9%

7.

December 2013

11%

8.

January 2014

9%

9.

February 2014

8%

10.

March 2014

6%

11.

April 2014

4%

12.

May 2014

4%

Day of the week: Proportion of global transactions per day of the week

Day of the week

Proportion of weekly transactions

1.

Saturday

15.7%

2.

Tuesday

15.1%

3.

Monday

14.3%

4.

Thursday

13.8%

5.

Sunday

13.8%

6.

Wednesday

13.7%

7.

Friday

13.6%

About Onebip
Onebip, by Neomobile, is a global mobile payment service that offers the best user experience and the most advanced billing technology for our partners. With over 5 billion users connected to 250+ carriers in 70 countries, Onebip enables merchants to seamlessly monetize digital goods and services to their users on a global scale. It also provides users with a simple, secure and fast way of paying for their purchases via mobile without the need of a credit card or bank account. Onebip's deep integration with carriers and expertise in mobile direct billing enables our partners to experience the next generation of mobile payments in just one click.

Onebip started in 2005 as the first mobile payment service in the world. Today it is the mobile payment service of global mobile commerce group, Neomobile, which has offices in Rome, London, San Francisco, Mexico City, São Paulo, Madrid, Reus, Köln, Paris, Milan, Bogota, Belgrade, Istanbul and Mumbai.

Visit www.onebip.com for more information.
Check out Onebip on Twitter, LinkedIn and YouTube

Press contacts:
Amy Kemp, Spartan PR
[email protected]
+44 (0)7931 746397

Suraya Adnan-Llewellin, Onebip
[email protected]
+44 (0)7769 657820

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...