Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jeev Trika, Yakov Fain

News Feed Item

CafeMom acquires BabyNameWizard.com, the premier online baby name destination for expectant parents

The leading baby name site will be introduced to CafeMom's audience of more than 30 million unique visitors

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Today, CafeMom announced its acquisition of Baby Name Wizard (www.babynamewizard.com) the leading destination for expectant parents making the important decision of what to name their baby. The site's unique tools like the NameVoyager, Namipedia and Name MatchMaker combine extensive worldwide data, user-generated content, and exclusive algorithms to give more than 1.5 million monthly unique users truly complete information on more than 40,000 names. As part of the acquisition, CafeMom will also take ownership of Baby Name Wizard's sister site, NameCandy.com.

The acquisition is part of CafeMom's larger strategic initiative to provide quality content and tools that improve moms' lives.  Across its properties, which include CafeMom.com, TheStir.com and MamasLatinas.com, CafeMom is dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break.

"The value Baby Name Wizard provides to users aligns perfectly with our commitment to improving moms' lives," explained CafeMom CEO, Michael Sanchez.  "We are excited to share Baby Name Wizard with our audience of more than 30 million users, to give them useful information and a place to connect on the topic of baby names."

With the support of featured launch sponsors, CafeMom is enhancing the Baby Name Wizard site to make it even more helpful to users. The first major product improvement, making the site's premium "expert" tools free to all users, is already live on the site. There are also plans to optimize the site for mobile devices.

One of the featured launch sponsors of Baby Name Wizard is Huggies.  "Parents are responsible for many decisions, and choosing their child's name is one of the first and most significant in their child's life," said Antonio Molinelli, Sr. Brand Manager of Huggies. "We are excited to partner with CafeMom and Baby Name Wizard to provide a tremendous service to expectant parents, giving them useful information and a place to connect with other parents."

CafeMom is bringing on board Laura Wattenberg to continue to lead the content and development of tools that will help expectant parents find just the right name. As Co-founder of Baby Name Wizard and the author of The Baby Name Wizard book, the acclaimed "field guide" to baby names, Laura will ensure the site continues to deliver the high quality level of content, data, and tools Baby Name Wizard users have come to expect.

"I'm thrilled to be joining CafeMom as we work together to continue to make Baby Name Wizard great," said Wattenberg. "I'm certain that the audience that already knows and trusts Baby Name Wizard will be equally thrilled with what lies ahead as we team with CafeMom."

"Laura and I have spent six years building some of the most innovative research tools and niche content on the Web," said BabyNameWizard.com Co-founder Jennie Baird. "With CafeMom's tremendous reach and dedication to building authentic community and engaging content for moms, we couldn't imagine a better home for Baby Name Wizard and NameCandy to grow and flourish."

About CafeMom:

CafeMom is the leading digital media company for moms, dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes CafeMom.com, MamasLatinas.com, TheStir.com, and now BabyNameWizard.com. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. With the launch of Athena, its audience targeting platform, CafeMom delivers scale and performance for brands allowing them to connect with the entire women's audience. CafeMom has partnered with dozens of high quality properties to allow it to reach an audience of 80MM. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

About BabyNameWizard.com and NameCandy.com

BabyNameWizard.com was founded in 2008 by best-selling author and baby name expert Laura Wattenberg and longtime digital media executive Jennie Baird with the goal of creating the most robust, comprehensive and engaging tools and advice for baby name research anywhere. In 2009, TIME Magazine included BabyNameWizard.com on its list of "50 Best Websites," and in 2010, the National Library Association cited BabyNameWizard.com as one of the best free reference sources on the Web. The pair also created NameCandy.com, online home of the advice column "Ask the Name Lady," as well as daily news and gossip about names in popular culture.

 

SOURCE CafeMom

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...