Click here to close now.

Welcome!

Web 2.0 Authors: Kevin Benedict, Glenn Gray, Esmeralda Swartz, Pat Romanski, Yakov Fain

News Feed Item

CafeMom acquires BabyNameWizard.com, the premier online baby name destination for expectant parents

The leading baby name site will be introduced to CafeMom's audience of more than 30 million unique visitors

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Today, CafeMom announced its acquisition of Baby Name Wizard (www.babynamewizard.com) the leading destination for expectant parents making the important decision of what to name their baby. The site's unique tools like the NameVoyager, Namipedia and Name MatchMaker combine extensive worldwide data, user-generated content, and exclusive algorithms to give more than 1.5 million monthly unique users truly complete information on more than 40,000 names. As part of the acquisition, CafeMom will also take ownership of Baby Name Wizard's sister site, NameCandy.com.

The acquisition is part of CafeMom's larger strategic initiative to provide quality content and tools that improve moms' lives.  Across its properties, which include CafeMom.com, TheStir.com and MamasLatinas.com, CafeMom is dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break.

"The value Baby Name Wizard provides to users aligns perfectly with our commitment to improving moms' lives," explained CafeMom CEO, Michael Sanchez.  "We are excited to share Baby Name Wizard with our audience of more than 30 million users, to give them useful information and a place to connect on the topic of baby names."

With the support of featured launch sponsors, CafeMom is enhancing the Baby Name Wizard site to make it even more helpful to users. The first major product improvement, making the site's premium "expert" tools free to all users, is already live on the site. There are also plans to optimize the site for mobile devices.

One of the featured launch sponsors of Baby Name Wizard is Huggies.  "Parents are responsible for many decisions, and choosing their child's name is one of the first and most significant in their child's life," said Antonio Molinelli, Sr. Brand Manager of Huggies. "We are excited to partner with CafeMom and Baby Name Wizard to provide a tremendous service to expectant parents, giving them useful information and a place to connect with other parents."

CafeMom is bringing on board Laura Wattenberg to continue to lead the content and development of tools that will help expectant parents find just the right name. As Co-founder of Baby Name Wizard and the author of The Baby Name Wizard book, the acclaimed "field guide" to baby names, Laura will ensure the site continues to deliver the high quality level of content, data, and tools Baby Name Wizard users have come to expect.

"I'm thrilled to be joining CafeMom as we work together to continue to make Baby Name Wizard great," said Wattenberg. "I'm certain that the audience that already knows and trusts Baby Name Wizard will be equally thrilled with what lies ahead as we team with CafeMom."

"Laura and I have spent six years building some of the most innovative research tools and niche content on the Web," said BabyNameWizard.com Co-founder Jennie Baird. "With CafeMom's tremendous reach and dedication to building authentic community and engaging content for moms, we couldn't imagine a better home for Baby Name Wizard and NameCandy to grow and flourish."

About CafeMom:

CafeMom is the leading digital media company for moms, dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes CafeMom.com, MamasLatinas.com, TheStir.com, and now BabyNameWizard.com. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. With the launch of Athena, its audience targeting platform, CafeMom delivers scale and performance for brands allowing them to connect with the entire women's audience. CafeMom has partnered with dozens of high quality properties to allow it to reach an audience of 80MM. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

About BabyNameWizard.com and NameCandy.com

BabyNameWizard.com was founded in 2008 by best-selling author and baby name expert Laura Wattenberg and longtime digital media executive Jennie Baird with the goal of creating the most robust, comprehensive and engaging tools and advice for baby name research anywhere. In 2009, TIME Magazine included BabyNameWizard.com on its list of "50 Best Websites," and in 2010, the National Library Association cited BabyNameWizard.com as one of the best free reference sources on the Web. The pair also created NameCandy.com, online home of the advice column "Ask the Name Lady," as well as daily news and gossip about names in popular culture.

 

SOURCE CafeMom

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
The 16th International Cloud Expo has announced that its Call for Papers is open until February 28, 2015. 16th International Cloud Expo, to be held June 9-11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!