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Electronic Retailing Association Announces Masters Series Speakers for 2014 ERA D2C Convention

Marketing Executive Speakers From Companies Including American Airlines, Google, adMixt, Beachbody, Guthy-Renker and More to Speak at ERA Direct-to-Consumer Convention

WASHINGTON, DC -- (Marketwired) -- 08/11/14 -- The Electronic Retailing Association (ERA) is proud to announce a variety of top experts in direct response, e-commerce, mobile, and social media for its Masters Series sessions at the Direct-to-Consumer (D2C) Convention, September 16th-18th in Las Vegas.

ERA D2C hosts over 3,400 professionals from the direct response industry, while offering a variety of networking opportunities and in-depth presentations from leading industry experts. Masters Series speakers are hand-picked by ERA to present on topics that are timely and relevant to the world of digital marketing and e-commerce.

Masters Series Speakers at 2014 ERA D2C include:

  • Abed Abusaleh, EVP, Long-Form Broadcast Media, Havas Edge
  • Amanda Currie, Senior Vice President, Adconion Direct
  • Babak Azad, SVP, Media & Acquisition, Beachbody, LLC
  • Bob Todd, Vice President, Leisure Marketing
  • Brian Archibald, President, Provida Life Sciences
  • Colette Dill-Lerner, EVP, Demand Creation, The DuMont Project
  • Dan Williams, Chief Revenue Officer, 3 Day Blinds
  • David Perez, VP of Sales, AOL-Convertro
  • Dawn DuMont-Perdew, President, The DuMont Project
  • Dena Levy, President, Two-D Productions
  • Elliot Segal, SVP, Int'l Products, Guthy-Renker, LLC
  • Erica DePalma, VP, Digital Marketing, Media Horizons, Inc.
  • Gerald Bagg, CEO, Quigley-Simpson
  • Gregory Silvano, CEO, Mojo Research & Development
  • Jeff McMann, Dir., New Business Development, Fosdick Fulfillment Corp.
  • Jeff White, CEO, Media Analytics
  • Jon Bird, Manager, Social Engagement, American Airlines
  • Julie Coons, President & CEO, ERA
  • Kendra Elliot, SVP, Media, Guthy-Renker, LLC
  • Kent Mora, Senior Vice President, M2 Marketing and Management
  • Marc Gill, Pitchman
  • Marina Randolph, EVP, Direct, Murad, Inc.
  • Marni Schapiro, Head, Industry/Retail Vertical, Google
  • Matt Zilli, Director, Product Marketing, Marketo
  • Nicolas Gutierrez, Senior Sales Director, LiveOps, Inc.
  • Oded Noy, Co-founder, TargetClose, LLC
  • Paul Rothstein, President, PCR Marketing
  • Peter Nguyen, Chairman and CEO, Brand Ingenuity Group
  • Robb Crocker, CEO & Founder, Funnelbox Production Studios
  • Sonia Makurdsik, Executive Vice President, Hampton Direct
  • Tim O'Brien, Partner & Vice President, Cesari Direct
  • Travis Bradley, Global Partner Mgr., Sysomos, Marketwired
  • Warren Schlichting, Executive Vice President, Media and Analytics, Dish Networks
  • Zach Greenberger, Founder, adMixt

"We are very excited to welcome such a top-notch group of industry experts who are at the forefront of consumer marketing trends," said Julie Coons, President and CEO of ERA. "Since 1990, the ERA D2C Convention has been a platform for industry leaders to learn from and network with other experts in their field; and because of this we look forward to offering the opportunity for years to come."

Along with the Masters Series the ERA D2C Convention is also offering Lightning Sessions. These 15-minute presentations, by direct response executives, provide valuable tips for boosting revenue and generating profit.

To learn more about the ERA D2C Convention, please visit

About the 2014 ERA D2C Convention

The Electronic Retailing Association's 2014 ERA D2C Convention is the 21st annual show, where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor.

About the Electronic Retailing Association

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Media Contact
Mari Escamilla
Marketing Maven
Tel. 310-341-7352
Email Contact

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