|By Business Wire
|August 11, 2014 06:00 AM EDT
Actifio®, the copy data virtualization company, today announced that it
has been identified as a “Sample Vendor” in Gartner’s "Hype
Cycle for Business Continuity and IT Disaster Recovery Management, 2014”*
and the “Hype
Cycle for Storage Technologies, 2014”** reports. Most notably the
new technology category Actifio pioneered, Copy Data Management, has
been added into both reports for the first time because, as Gartner
states, “Many organizations have become acutely aware of the increasing
cost of managing copy data, whose capacity is often significantly higher
than production storage due to multiple copies for different use cases
and less managed retention periods.”
“Five years ago, we recognized the copy data problem as a massive waste
of time, cost, and complexity, and set out to fix it with a radically
simple solution,” said Ash Ashutosh, CEO and Founder of Actifio. “Our
friends at Gartner were among the first with whom we shared this
insight, and over time they've helped to shape our thinking about the
problem just as I think we've helped shape theirs. Today marks yet
another milestone in the market's acceptance of this idea, and a further
confirmation of what we've known all along—that Copy Data Virtualization
is the final piece in the puzzle of the virtual data center, a necessary
ingredient for unlocking the potential business impact of virtual
computing power and virtual networking.”
Actifio is recognized in both the new Copy Data Management Category and
is cited a total of eight times throughout the two reports in the
following categories: Continuous Data Protection, Data Deduplication,
Integrated Backup Appliances, and Recovery Assurance. This highlights
the scale and scope of Actifio’s Copy Data Virtualization platform with
diverse and advanced applications across business resiliency, agility,
intelligence and cloud mobility.
The report states that “Copy Data Management technology refers to
solutions that use a live clone to consolidate, reduce and centrally
manage multiple physical copies of production data that are usually
generated by different software tools residing in separate storage
locations.” And further explains that “IT organizations have
historically used different storage and software products to deliver
backup, archive, replication, test/development and other data-intensive
services with very little control or management across these services.
This results in over-investment in storage capacity, software licenses
and operational expenditure costs associated with managing excessive
storage and software. Copy data management facilitates the use of one
copy of data for all of these functions, thereby dramatically reducing
the need for multiple unmanaged copies of data and enabling
organizations to cut costs associated with multiple disparate software
licenses and storage islands.”
Copy Data Management can be applied across multiple applications to
improve business functions. Actifio has worked with hundreds of
enterprises who have experienced significant business improvements:
Texas Wesleyan University improved resiliency, reducing disaster
recovery from days to hours and saving $2.5M with Actifio’s Copy Data
Arise Virtual Solutions used Actifio Sky to improve agility, shrinking
recovery times to minutes and saving $500k spent on legacy data
Sungard Availability Services introduced faster business recovery to
hybrid IT environments with Actifio Resiliency Director, 7x faster
than their previous solution.
This year Actifio has experienced rapid growth and expansion fueled by
its focus on the copy data management challenge first addressed by the
company’s data virtualization platform, and a $100M Series E financing
round in March. The company has launched new product solutions, and now
counts over 500 enterprise users across customers in 36 counties,
managing more than an exabyte of essential enterprise production data.
Dozens of Cloud Service Provider partners now have Actifio-powered copy
data virtualization offerings in development or in market, delivering
public and hybrid cloud copy data management services to enterprise
customers around the world.
* Gartner, Hype Cycle for Business Continuity Management and IT Disaster
Recovery Management, 2014 by John P. Morency and Roberta J. Witty, July
** Gartner, Hype Cycle for Storage Technologies, 2014 by Pushan Rinnen,
July 23, 2014
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or designation. Gartner
research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner
disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a
Actifio delivers copy data virtualization to hundreds of global
enterprise customers and service provider partners in more than 30
countries around the world. Our Virtual Data Pipeline™ technology
decouples data from infrastructure, enabling dramatic improvements in
business resiliency, agility, and access to the cloud. Actifio replaces
siloed data management applications with a radically simple,
application-centric, SLA-driven approach that lets customers capture
data from production applications, manage it more economically, and use
it when and where they need to. Actifio is headquartered just outside
Boston, Massachusetts, and can be reached via the web (actifio.com,)
or email at [email protected].
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