Welcome!

Agile Computing Authors: Rishi Bhargava, Elizabeth White, Ben Uher, Liz McMillan, Yeshim Deniz

News Feed Item

Smokey Bear Celebrates 70th Birthday and Reminds Americans ... "Only You Can Prevent Wildfires"

U.S. Forest Service, the National Association of State Foresters, and the Ad Council honor iconic PSA figure with Washington, D.C. birthday celebration, Instagram campaign and a re-launched zip code

WASHINGTON, Aug. 7, 2014 /PRNewswire-USNewswire/ -- Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council -- Smokey Bear, along with his trademark, "Only You Can Prevent Wildfires" -- has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.   

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires

To commemorate Smokey Bear's seven decades of impact, the U.S. Forest Service will be hosting a birthday party in Washington, D.C. at the USDA Whitten Patio from 1pm- 3pm ET on August 8. USDA Under Secretary Robert Bonnie, U.S. Forest Service Chief Tom Tidwell, Ad Council President and CEO Peggy Conlon, New Jersey State Forester, Lynn Fleming and Smokey Bear himself will be in attendance for the festivities.

"Smokey Bear is part of the fabric of our lives, and his presence at this time is even more important as wildfire seasons grow longer," said Chief Tidwell. "It is an honor to celebrate a figure that has inspired millions of Americans and continue to communicate his message. We look forward to continuing his legacy for years to come."

Smokey Bear was first created during World War II out of fear that enemy shelling would cause forest fires out west while most firefighters were busy overseas. By 1952, Smokey's popularity had grown so large that he was taken out of public domain, protected under U.S. federal law and was given his own zip code as a place to receive and collect fan mail. That zip code, 20252, re-launched this summer in celebration of his 70 years.

Actor Sam Elliott, known for movie roles in Roadhouse, The Big Lebowski, and Tombstone, has served as the voice of Smokey Bear since 2008 and coincidentally shares the same birthday, turning 70 years old as well on August 9th.

"I'm proud to help celebrate Smokey Bear's 70th birthday and the extraordinary impact his wildfire prevention campaign has had on our country," said Elliott. "Living in Southern California, I have seen firsthand the devastation that wildfires can have on communities, and it reminds all of us about the importance of Smokey's message of personal responsibility."

Since launch of the campaign, the Wildfire Prevention public service advertising (PSAs) have run exclusively in time and space donated by the media. In the last seven decades, that equates to more than $2 billion worth of media support, with research showing that his is recognized by 96 percent of U.S. adults.

"From the first PSA in 1944, Smokey Bear has been integral to the fabric of Ad Council as well as American culture," said Peggy Conlon, President and CEO of Ad Council. "As our culture has shifted over the past 70 years so has Smokey with his engaging online presence today appealing to an entirely new generation of Americans."

"Wildfire prevention efforts are happening all over the United States on all types of forest ownerships. Every citizen can do their part to help Smokey, foresters, and wildland firefighters protect forests—simply take precautions to make sure all fires are cold before leaving them unattended," said Lynn E. Fleming, New Jersey State Forester and a member of the Cooperative Forest Fire Prevention. "People who use fire carelessly are the number one cause of forest fires here in New Jersey, as in much of the country."

This past April, the campaign released new PSAs to commemorate Smokey's 70 years. Created pro bono by FCB West, the new TV, web, print, radio and outdoor ads show outdoor lover celebrating Smokey's 70 years of service by thanking him with a hug. This is an extension of the last round of PSAs where Smokey rewards those that take steps to help prevent wildfires by giving them a hug; viewers can participate online using #SmokeyBearHug. In recent years, Smokey has expanded his digital presence, cultivating robust communities to communicate his wildfire prevention messaging. In addition to his website, www.smokeybear.com, Smokey also has a large following on Facebook, YouTube, Instagram, and Twitter for more information about wildfire prevention.

"Seventy years marks a long and successful run for any advertising campaign," said Eric Springer, chief creative officer of FCB West. "Smokey Bear has evolved with each generation and continues to resonate with a broad audience. We are honored to be a part of his legacy."

Celebrations continue online, including a digital birthday card allowing users to leave a congratulatory message or picture. Beginning this week, sponsored posts will also run on Instagram, featuring new photographs from Smokey incorporating images of fire safety actions. Fans and followers are encouraged to share their memories and well-wishes for Smokey on Facebook, Instagram and Twitter using #SmokeyBday, or giving their own #SmokeyBearHug.

U.S. Forest Service
The U.S. Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and the Ad Council. The U.S. Forest Service manages 193 million acres of national forests and grasslands for the American Public. Its mission is to sustain the health, diversity, and productivity of the Nation's forests and grasslands to meet the needs of present and future generations.

National Association of State Foresters
The National Association of State Foresters is comprised of the directors of forestry agencies from the fifty states, eight U.S. territories and associated states, and the District of Columbia. Through public-private partnership, NASF seeks to advance sustainable forestry, conservation, and protection of forest lands and their associated resources. As a partner with the U.S. Forest Service, State Foresters are committed to the continued delivery of Smokey Bear's message of personal responsibility in wildfire protection.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

FCB
With more than 140 years of communications expertise, FCB's worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

 

Happy 70th Birthday Smokey! www.smokeybear.com

 

Girl Scout (2014)

 

Smokey Infographic (2014)

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires

SOURCE The Ad Council

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.