Click here to close now.

Welcome!

Agile Computing Authors: Harry Trott, Lacey Thoms, Liz McMillan, Adrian Bridgwater, Pat Romanski

News Feed Item

ProfNet Experts Available on Marketing, Investing, Satellite Imagery

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EXPERT ALERTS

  • Why Marketing to Women Doesn't Work
  • Internet Marketing in the Travel Industry
  • Why Attempting to Time the Market is Futile for Investors
  • Analysis of Remote Sensing/Satellite Imagery

MEDIA JOBS

  • News Editor – Incisive Media (CA)
  • Project Finance Senior Reporter – Law360 (NY)
  • Tech Startups Writer – BostInno (MA)

    OTHER NEWS & RESOURCES
  • So You Want to Be An Investigative Journalist
  • Upcoming Twitter Q&A: Adding Humor to Your Writing
  • Grammar Hammer: Everyday vs. Every Day


EXPERT ALERTS:

Why Marketing to Women Doesn't Work
Jenny Darroch
Professor of Marketing
The Drucker School, Claremont Graduate University
"Marketers often treat women as if they are the same, and this results in the use of stereotypes that can push customers away from a brand. What happens is that many managers realize women are economically important and/or influence purchase decision making, perhaps run data and see that their customer profile underrepresents women, or simply question whether they are doing a good enough job of reaching women as customers. And then managers panic and fall into the pitfalls of focusing on gender first, needs second. I recommend going back to the basics of market segmentation and identifying what different groups of customers need, the relationship different customer groups have with the organization's brands, and then determine the importance of gender in understanding consumer behavior. That is needs first, gender second. My overarching message is really quite simple: By doing a better job of marketing to women, the organization will not only do a better job of marketing to men but marketing practice will improve overall."
Darroch is a professor of marketing at the Drucker School of Management at Claremont Graduate University and a blogger for Huffington Post. She specializes in marketing strategy -- in particular, market definition and market segmentation, with a special interest in marketing to women.
Website: http://www.cgu.edu
Media Contact: Rod Leveque, [email protected]

Internet Marketing in the Travel Industry
Jonathan Alonso
SEO Analyst
Travel Media Group
"Internet Marketing in the travel industry is becoming a lot more difficult to compete due to the high demand of online travel agencies (OTAs) like Hotels.com, Expedia and such. The biggest issue is that a lot of these family-owned or franchise hotels don't have much knowledge of Internet marketing and they choose to just push their data to OTAs. There are several things hotels can do to stay ahead of the game and save some money: 1) make sure to create a website that delivers great user experience; 2) start blogging; 3) think local; 4) use schema; 5) offer promotions. These are only some of the tactics these hotels can use to stay ahead of their competitors and acquire clients without only relying on these big OTAs and their huge commissions."
Alonso is available to discuss anything related to business digital marketing, SEO, search marketing, online travel industry, travel savings, and small-business local marketing.
Website: http://www.Hotelcoupons.com
Expert Contact: [email protected]

Why Attempting to Time the Market is Futile for Investors
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
Imagine you're walking down the street when you spot an obviously inebriated fellow -- maybe he's celebrated a promotion a little too heartily -- who is swerving along, chuckling to himself, and headed in your direction. Most of us will, wisely, give this gent a wide berth. Our attitude toward the markets, unfortunately, is often the same. In volatile times, our gut tells us to steer clear. We know that pulling our money out will likely lock in losses, so we don't make that mistake. But many of us make another mistake, by choosing not to invest any more of our money until "things stabilize." Says Golkar: "If they don't spend it, they may park it in cash or other safe investments that offer negligible growth -- until the markets seem more promising. But studies have shown again and again that attempting to time the market is futile for most investors."
Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate and DepositAccounts.com. He is located in San Francisco.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Website: http://www.FPCWealth.com
Media Contact: Steve Garmhausen, [email protected]

Analysis of Remote Sensing/Satellite Imagery
David Messinger
Director, Digital Imaging and Remote Sensing Laboratory
Rochester Institute of Technology
"Commercially available remotely sensed imagery is a growing industry, from both space-based and airborne imaging systems. Additionally, the imagery is not simple visible red-green-blue, or black-and-white imagery. These new capabilities allow analysts to inform decision-makers about environmental conditions and situational awareness much more rapidly and in much more detail from a variety of sensors ranging from 'traditional' satellites, to mini-sats, to UAVs, and other systems. As we expand our capabilities to observe the earth in ever more detail (both spatially and temporally), there are significant challenges in turning this 'data' into 'information.'"
Messinger, a scientist at Rochester Institute of Technology's Chester F. Carlson Center for Imaging Science, is an expert in image capture and analysis and can talk to how national/international experts glean information from huge swaths of imagery. He can discuss big-imaging data track conflicts, disasters, homeland security and environmental change. He can also explain a blind spot that pertains to the impending "silver tsunami" of retiring baby boomer scientists and engineers who analyze and process big data, and the resulting workforce shortage in the U.S. national defense and intelligence communities. More scientists are needed to fill critical positions, according to Messinger and his colleagues in the National Geospatial-Intelligence Agency and the imaging industry. Late last year, representatives from this group shared their concerns with congressional representatives, aides and staff from the House Armed Services Committee and House Permanent Select Committee on Intelligence. 
A brief video interview is available: http://tinyurl.com/nkydqmy
Media Contact: Susan Gawlowicz, [email protected]

****************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

See more listings here.

*****************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • SO YOU WANT TO BE AN INVESTIGATIVE JOURNALIST. If you're a reporter, it doesn't matter what beat you are working -- you could be covering the local PTA and school board meeting, the municipal sewage/water authority, cops and robbers or the sports desk -- there is always an opportunity to be an investigative journalist. Writer Heidi Russell shares her tips for reporters: prn.to/1klaaJb
  • UPCOMING TWITTER Q&A: ADDING HUMOR TO YOUR WRITING. You don't have to be a humorist to inject a little humor into your writing. Even if you don't consider yourself a funny person, there are tips and tricks you can use to make humor work for you. On Aug. 5, Michele "Wojo" Wojciechowski will share her advice for adding humor to your writing: prn.to/1lfRhC6
  • GRAMMAR HAMMER: EVERYDAY VS. EVERY DAY: In her latest Grammar Hammer column, Cathy Spicer explains the difference between "everyday" and "every day": prn.to/1o6MZ4V

PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts  To search the ProfNet Connect experts database: http://www.profnetconnect.com  To contact ProfNet by phone: +1-800-PROFNET, ext. 1.  To share a thought on Expert Alerts: [email protected]

 

SOURCE ProfNet

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Pay...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...