|By PR Newswire||
|August 4, 2014 02:34 PM EDT||
NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.
If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.
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- Why Marketing to Women Doesn't Work
- Internet Marketing in the Travel Industry
- Why Attempting to Time the Market is Futile for Investors
- Analysis of Remote Sensing/Satellite Imagery
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
OTHER NEWS & RESOURCES
- So You Want to Be An Investigative Journalist
- Upcoming Twitter Q&A: Adding Humor to Your Writing
- Grammar Hammer: Everyday vs. Every Day
Why Marketing to Women Doesn't Work
Professor of Marketing
The Drucker School, Claremont Graduate University
"Marketers often treat women as if they are the same, and this results in the use of stereotypes that can push customers away from a brand. What happens is that many managers realize women are economically important and/or influence purchase decision making, perhaps run data and see that their customer profile underrepresents women, or simply question whether they are doing a good enough job of reaching women as customers. And then managers panic and fall into the pitfalls of focusing on gender first, needs second. I recommend going back to the basics of market segmentation and identifying what different groups of customers need, the relationship different customer groups have with the organization's brands, and then determine the importance of gender in understanding consumer behavior. That is needs first, gender second. My overarching message is really quite simple: By doing a better job of marketing to women, the organization will not only do a better job of marketing to men but marketing practice will improve overall."
Darroch is a professor of marketing at the Drucker School of Management at Claremont Graduate University and a blogger for Huffington Post. She specializes in marketing strategy -- in particular, market definition and market segmentation, with a special interest in marketing to women.
Media Contact: Rod Leveque, [email protected]
Internet Marketing in the Travel Industry
Travel Media Group
"Internet Marketing in the travel industry is becoming a lot more difficult to compete due to the high demand of online travel agencies (OTAs) like Hotels.com, Expedia and such. The biggest issue is that a lot of these family-owned or franchise hotels don't have much knowledge of Internet marketing and they choose to just push their data to OTAs. There are several things hotels can do to stay ahead of the game and save some money: 1) make sure to create a website that delivers great user experience; 2) start blogging; 3) think local; 4) use schema; 5) offer promotions. These are only some of the tactics these hotels can use to stay ahead of their competitors and acquire clients without only relying on these big OTAs and their huge commissions."
Alonso is available to discuss anything related to business digital marketing, SEO, search marketing, online travel industry, travel savings, and small-business local marketing.
Expert Contact: [email protected]
Why Attempting to Time the Market is Futile for Investors
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
Imagine you're walking down the street when you spot an obviously inebriated fellow -- maybe he's celebrated a promotion a little too heartily -- who is swerving along, chuckling to himself, and headed in your direction. Most of us will, wisely, give this gent a wide berth. Our attitude toward the markets, unfortunately, is often the same. In volatile times, our gut tells us to steer clear. We know that pulling our money out will likely lock in losses, so we don't make that mistake. But many of us make another mistake, by choosing not to invest any more of our money until "things stabilize." Says Golkar: "If they don't spend it, they may park it in cash or other safe investments that offer negligible growth -- until the markets seem more promising. But studies have shown again and again that attempting to time the market is futile for most investors."
Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate and DepositAccounts.com. He is located in San Francisco.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Media Contact: Steve Garmhausen, [email protected]
Analysis of Remote Sensing/Satellite Imagery
Director, Digital Imaging and Remote Sensing Laboratory
Rochester Institute of Technology
"Commercially available remotely sensed imagery is a growing industry, from both space-based and airborne imaging systems. Additionally, the imagery is not simple visible red-green-blue, or black-and-white imagery. These new capabilities allow analysts to inform decision-makers about environmental conditions and situational awareness much more rapidly and in much more detail from a variety of sensors ranging from 'traditional' satellites, to mini-sats, to UAVs, and other systems. As we expand our capabilities to observe the earth in ever more detail (both spatially and temporally), there are significant challenges in turning this 'data' into 'information.'"
Messinger, a scientist at Rochester Institute of Technology's Chester F. Carlson Center for Imaging Science, is an expert in image capture and analysis and can talk to how national/international experts glean information from huge swaths of imagery. He can discuss big-imaging data track conflicts, disasters, homeland security and environmental change. He can also explain a blind spot that pertains to the impending "silver tsunami" of retiring baby boomer scientists and engineers who analyze and process big data, and the resulting workforce shortage in the U.S. national defense and intelligence communities. More scientists are needed to fill critical positions, according to Messinger and his colleagues in the National Geospatial-Intelligence Agency and the imaging industry. Late last year, representatives from this group shared their concerns with congressional representatives, aides and staff from the House Armed Services Committee and House Permanent Select Committee on Intelligence.
A brief video interview is available: http://tinyurl.com/nkydqmy
Media Contact: Susan Gawlowicz, [email protected]
Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
See more listings here.
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]
- SO YOU WANT TO BE AN INVESTIGATIVE JOURNALIST. If you're a reporter, it doesn't matter what beat you are working -- you could be covering the local PTA and school board meeting, the municipal sewage/water authority, cops and robbers or the sports desk -- there is always an opportunity to be an investigative journalist. Writer Heidi Russell shares her tips for reporters: prn.to/1klaaJb
- UPCOMING TWITTER Q&A: ADDING HUMOR TO YOUR WRITING. You don't have to be a humorist to inject a little humor into your writing. Even if you don't consider yourself a funny person, there are tips and tricks you can use to make humor work for you. On Aug. 5, Michele "Wojo" Wojciechowski will share her advice for adding humor to your writing: prn.to/1lfRhC6
- GRAMMAR HAMMER: EVERYDAY VS. EVERY DAY: In her latest Grammar Hammer column, Cathy Spicer explains the difference between "everyday" and "every day": prn.to/1o6MZ4V
PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts To search the ProfNet Connect experts database: http://www.profnetconnect.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1. To share a thought on Expert Alerts: [email protected]
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 29, 2015 03:15 PM EDT Reads: 237
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,256
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,169
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 29, 2015 01:45 PM EDT Reads: 422
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 29, 2015 07:30 AM EDT Reads: 278
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 28, 2015 06:30 PM EDT Reads: 1,377
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,755
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,036
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 27, 2015 09:00 PM EDT Reads: 2,040
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,022
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 312
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,895
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,560
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 26, 2015 08:00 AM EDT Reads: 2,142
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 380
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,947
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 446
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,523
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,481
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Jul. 24, 2015 11:00 PM EDT Reads: 2,050