|By PR Newswire||
|August 4, 2014 02:34 PM EDT||
NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.
If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.
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- Why Marketing to Women Doesn't Work
- Internet Marketing in the Travel Industry
- Why Attempting to Time the Market is Futile for Investors
- Analysis of Remote Sensing/Satellite Imagery
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
OTHER NEWS & RESOURCES
- So You Want to Be An Investigative Journalist
- Upcoming Twitter Q&A: Adding Humor to Your Writing
- Grammar Hammer: Everyday vs. Every Day
Why Marketing to Women Doesn't Work
Professor of Marketing
The Drucker School, Claremont Graduate University
"Marketers often treat women as if they are the same, and this results in the use of stereotypes that can push customers away from a brand. What happens is that many managers realize women are economically important and/or influence purchase decision making, perhaps run data and see that their customer profile underrepresents women, or simply question whether they are doing a good enough job of reaching women as customers. And then managers panic and fall into the pitfalls of focusing on gender first, needs second. I recommend going back to the basics of market segmentation and identifying what different groups of customers need, the relationship different customer groups have with the organization's brands, and then determine the importance of gender in understanding consumer behavior. That is needs first, gender second. My overarching message is really quite simple: By doing a better job of marketing to women, the organization will not only do a better job of marketing to men but marketing practice will improve overall."
Darroch is a professor of marketing at the Drucker School of Management at Claremont Graduate University and a blogger for Huffington Post. She specializes in marketing strategy -- in particular, market definition and market segmentation, with a special interest in marketing to women.
Media Contact: Rod Leveque, [email protected]
Internet Marketing in the Travel Industry
Travel Media Group
"Internet Marketing in the travel industry is becoming a lot more difficult to compete due to the high demand of online travel agencies (OTAs) like Hotels.com, Expedia and such. The biggest issue is that a lot of these family-owned or franchise hotels don't have much knowledge of Internet marketing and they choose to just push their data to OTAs. There are several things hotels can do to stay ahead of the game and save some money: 1) make sure to create a website that delivers great user experience; 2) start blogging; 3) think local; 4) use schema; 5) offer promotions. These are only some of the tactics these hotels can use to stay ahead of their competitors and acquire clients without only relying on these big OTAs and their huge commissions."
Alonso is available to discuss anything related to business digital marketing, SEO, search marketing, online travel industry, travel savings, and small-business local marketing.
Expert Contact: [email protected]
Why Attempting to Time the Market is Futile for Investors
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
Imagine you're walking down the street when you spot an obviously inebriated fellow -- maybe he's celebrated a promotion a little too heartily -- who is swerving along, chuckling to himself, and headed in your direction. Most of us will, wisely, give this gent a wide berth. Our attitude toward the markets, unfortunately, is often the same. In volatile times, our gut tells us to steer clear. We know that pulling our money out will likely lock in losses, so we don't make that mistake. But many of us make another mistake, by choosing not to invest any more of our money until "things stabilize." Says Golkar: "If they don't spend it, they may park it in cash or other safe investments that offer negligible growth -- until the markets seem more promising. But studies have shown again and again that attempting to time the market is futile for most investors."
Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate and DepositAccounts.com. He is located in San Francisco.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Media Contact: Steve Garmhausen, [email protected]
Analysis of Remote Sensing/Satellite Imagery
Director, Digital Imaging and Remote Sensing Laboratory
Rochester Institute of Technology
"Commercially available remotely sensed imagery is a growing industry, from both space-based and airborne imaging systems. Additionally, the imagery is not simple visible red-green-blue, or black-and-white imagery. These new capabilities allow analysts to inform decision-makers about environmental conditions and situational awareness much more rapidly and in much more detail from a variety of sensors ranging from 'traditional' satellites, to mini-sats, to UAVs, and other systems. As we expand our capabilities to observe the earth in ever more detail (both spatially and temporally), there are significant challenges in turning this 'data' into 'information.'"
Messinger, a scientist at Rochester Institute of Technology's Chester F. Carlson Center for Imaging Science, is an expert in image capture and analysis and can talk to how national/international experts glean information from huge swaths of imagery. He can discuss big-imaging data track conflicts, disasters, homeland security and environmental change. He can also explain a blind spot that pertains to the impending "silver tsunami" of retiring baby boomer scientists and engineers who analyze and process big data, and the resulting workforce shortage in the U.S. national defense and intelligence communities. More scientists are needed to fill critical positions, according to Messinger and his colleagues in the National Geospatial-Intelligence Agency and the imaging industry. Late last year, representatives from this group shared their concerns with congressional representatives, aides and staff from the House Armed Services Committee and House Permanent Select Committee on Intelligence.
A brief video interview is available: http://tinyurl.com/nkydqmy
Media Contact: Susan Gawlowicz, [email protected]
Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
See more listings here.
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]
- SO YOU WANT TO BE AN INVESTIGATIVE JOURNALIST. If you're a reporter, it doesn't matter what beat you are working -- you could be covering the local PTA and school board meeting, the municipal sewage/water authority, cops and robbers or the sports desk -- there is always an opportunity to be an investigative journalist. Writer Heidi Russell shares her tips for reporters: prn.to/1klaaJb
- UPCOMING TWITTER Q&A: ADDING HUMOR TO YOUR WRITING. You don't have to be a humorist to inject a little humor into your writing. Even if you don't consider yourself a funny person, there are tips and tricks you can use to make humor work for you. On Aug. 5, Michele "Wojo" Wojciechowski will share her advice for adding humor to your writing: prn.to/1lfRhC6
- GRAMMAR HAMMER: EVERYDAY VS. EVERY DAY: In her latest Grammar Hammer column, Cathy Spicer explains the difference between "everyday" and "every day": prn.to/1o6MZ4V
PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts To search the ProfNet Connect experts database: http://www.profnetconnect.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1. To share a thought on Expert Alerts: [email protected]
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 31, 2015 12:30 AM EST Reads: 3,084
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 30, 2015 10:00 PM EST Reads: 2,877
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Jan. 30, 2015 03:45 PM EST Reads: 3,149
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Jan. 30, 2015 03:15 PM EST Reads: 3,529
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 02:30 PM EST Reads: 2,713
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 30, 2015 02:15 PM EST Reads: 3,242
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 30, 2015 01:45 PM EST Reads: 2,378
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 30, 2015 01:15 PM EST Reads: 2,625
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Jan. 30, 2015 01:15 PM EST Reads: 2,030
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 30, 2015 01:00 PM EST Reads: 4,138
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Jan. 30, 2015 12:45 PM EST Reads: 1,741
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Jan. 30, 2015 12:45 PM EST Reads: 1,929
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 30, 2015 12:00 PM EST Reads: 8,065
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Jan. 30, 2015 12:00 PM EST Reads: 2,689
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 11:45 AM EST Reads: 3,638
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Jan. 30, 2015 11:45 AM EST Reads: 2,797
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Jan. 30, 2015 11:30 AM EST Reads: 2,343
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 30, 2015 11:30 AM EST Reads: 3,066
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Jan. 30, 2015 11:15 AM EST Reads: 3,179
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
Jan. 30, 2015 11:00 AM EST Reads: 2,453