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Panasonic amplia o relacionamento com a Hendrick Motorsports

A Panasonic ampliou o relacionamento com a Hendrick Motorsports com um novo acordo plurianual que inclui o patrocínio principal para a equipe n° 24 de Jeff Gordon, quatro vezes campeão e atual líder de pontuação da NASCAR Sprint Cup Series. A Panasonic será apresentada como a principal patrocinadora da equipe n° 24 em duas corridas Sprint Cup anualmente e como parceira associada em todos os outros eventos. Será a primeira vez que a marca Panasonic aparecerá num carro de corrida desde que se juntou à Hendrick Motorsports como parceira tecnológica em 2007. O acordo cobre as etapas da NASCAR em 2014, 2015 e 2016.

Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)

Gordon's No. 24 Panasonic Chevrolet SS (Photo: Business Wire)

[Vídeo] os computadores Solar e Toughbook da Panasonic conduzem a revolução no Sonoma Raceway
http://www.youtube.com/watch?v=phctlr1mPCA

O Panasonic Chevrolet SS n°24 de Gordon estreou em 22 de junho na Sonoma Raceway, Califórnia, e vai aparecer de novo em 31 de agosto, na Atlanta Motor Speedway. A marca Toughbook da Panasonic será exibida nos painéis laterais do carro em Sonoma.

"Para maximizar o valor de um patrocínio na NASCAR você precisa se associar com equipes e pilotos reconhecidos que exemplificam sua marca," disse Rance Poehler, Presidente da Panasonic System Communications Company of North America. "A Hendrick Motorsports e Jeff Gordon tem um histórico de excelência que é a perfeita combinação para a Panasonic e sua marca Toughbook. Somos parceiros tecnológicos da Hendrick Motorsports há muitos anos e, à medida que nossos negócios evoluem em direção de soluções e parcerias mais profundas com nossos clientes, este é um excelente momento para ampliar nosso relacionamento, saindo dos bastidores e indo para o carro nas pistas.”

[Video] Toughbook na NASCAR
http://www.youtube.com/watch?v=kcDndAM8qy4

Os computadores Toughbook da Panasonic desempenham um papel-chave nas operações das corridas. “Quando introduzimos os Toughbooks da Panasonic em nossos negócios, o chefe da equipe e os engenheiros imediatamente disseram que amam este produto”, declarou Chris Newsome, Gerente de Infrastrutura de TI & Instalações, Hendrick Motorsports. “Dependemos da Panasonic," acrescentou Newsome. A Hendrick Motorsports também utiliza atualmente a tecnologia Panasonic na sua unidade de Concord, incluindo camcorders profissionais, monitores de tela plana profissionais, televisões, sinalização digital e unidades de projeção. A equipe também usa os produtos de vídeo profissionais da Panasonic para apoiar as capacidades de produção de vídeo de uso interno. A Panasonic vai alavancar a parceria para promover soluções e produtos tecnológicos para os negócios.

[Video] Panasonic Solar em Sonoma
http://www.youtube.com/watch?v=ORJuXRRqbS0

A Panasonic já ajudou o Sonoma Raceway, onde o Panasonic Chevrolet SS fez sua estreia, a reduzir seu impacto ambiental com a instalação de um sistema de geração de energia solar que fornece aproximadamente 40% da energia necessária ao circuito.

"A Panasonic tem uma combinação de pessoal e produtos de categoria internacional”, disse Rick Hendrick, proprietário da Hendrick Motorsports. "Usamos sua tecnologia em toda nossa organização e ela nos oferece os melhores instrumentos possíveis em todas as áreas, da competição ao marketing e a TI. O fato de que eles veem mais oportunidades para seus negócios e querem ampliar o relacionamento é uma mensagem muito positiva."

Gordon, 42 anos, que cresceu na vizinha Vallejo, Califórnia, é um dos pilotos mais bem sucedidos na história da NASCAR, com um recorde de cinco prêmios na Sprint Cup, no Sonoma Raceway. Ele é quatro vezes campeão da Sprint Cup e suas 89 vitórias o classificam em terceiro lugar na lista de vitórias de todos os tempos. Em quinze corridas dessa temporada, ele obteve uma vitória, esteve cinco vezes entre os cinco primeiros e onze vezes entre os dez principais finalistas da série. "Estamos ansiosos para trabalhar com a Panasonic de uma nova forma e não posso pensar em melhor lugar para esta estreia que com a equipe n° 24", disse Gordon, antes da corrida em Sonoma. "Este é o próximo passo de uma parceria que já é bem sucedida, e vai ser agradável passar para outro nível. Esperamos começar com uma vitória para Panasonic e Toughbook neste fim de semana."

Links correlatos:
Veja mais fotos - Panasonic no Sonoma Raceway
https://plus.google.com/photos/+Panasonic/albums/6039638001175118321
Panasonic AV Solutions - Panasonic USA
http://www.panasonic.com/business/pesna/av-solutions/industries/sports.aspx
Toughbook
http://www.panasonic.com/business/toughpad/us/case-study/hendrick-motorsports.asp
Hendrick Motorsports
http://www.hendrickmotorsports.com/
Siga a atividade no Twitter @JeffGordonWeb
https://twitter.com/JeffGordonWeb

Portal de notícias da Panasonic: http://news.panasonic.net

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