|By PR Newswire
|July 31, 2014 02:23 PM EDT
SAN FRANCISCO, July 31, 2014 /PRNewswire/ -- With just 14% of marketers giving their own digital content strategies any kudos for seeing a return on investment, just 5% are focusing their efforts on building relationships in an increasingly digital world driven by social media and digital interactivity, according to a study by Forrester and the Online Marketing Institute.
The report, focusing largely on B2B marketing trends, was based on a survey of 113 marketing executives, 72% of whom said less than half of their marketing staff are engaged directly in content marketing efforts.
From 11-14th August 2014 at the ClickZ Live Digital Marketing Conference being held in San Francisco, OMI CEO and Founder, Aaron Kahlow, will host two fireside chats with famous brands, solution providers and agencies and attempt to address the issue of why marketers are lacking in the right education and skillset to tackle what content marketing strategies work. The sessions will also explore why so many of them fail to see the potential of relationship-building through digital for attracting and retaining more customers than simply focusing on acquisition.
"I'd go as far to say this issue has reached a crisis level. Over the years at OMI we've watched this backlog of skills needed to drive awareness and drive sales through digital grow and grow. Content Marketing is the perfect poster child for this epidemic as we found in our survey with Forrester and BMA and our related Digital Skills and Talent Gap study," Kahlow said.
"Marketing teams are missing the ROI mark, agencies are failing their clients and senior leadership including HR, L&D, are failing their teams in an epic fashion. This is yet another reason I am thrilled to be moderating the keynote panel at the ClickZ Live digital marketing conference and helping unearth how these great companies are the exception to the rule and how we can learn from them."
Highlights from the ClickZ Live San Francisco Agenda include:
- Creating Value by Breaking the Marketing Mold - an opening keynote address by Bonin Bough from Mondelez International
- Collaborate, Engage, Share: The Heart & Soul of Social Media – a fireside chat moderated by Online Marketing Institute Founder and CEO, Aaron Kahlow, with Shannon Sullivan Duffy, Head of Marketing, Direct Response Products, Facebook, Jeanette Gibson, VP, Community & Customer Experience, Hootsuite and Chris Pemberton, Digital Brand Manager, Ghirardelli Chocolate Company
- Mobile Matters - More than You Know: Driving Revenue with Key Mobile Insights – with Greg Stuart, CEO, Mobile Marketing Association
- Reach the Right Customers with Yahoo Gemini – a panel of experts from Yahoo! where delegates will learn how Yahoo makes it easy to get more customers, hear from an advertiser who's seen success, and ask questions directly to the ad product team
- Harnessing the Power of Social Metrics – a solo session with Google Analytics Advocate, Adam Singer
The ClickZ Live digital marketing conference events are upheld by two fundamental pillars, education and networking. Incisive Media programs their agendas to include the most relevant and tactical content to enhance delegates' digital marketing campaigns, and believes that no successful conference is complete without unique and diverse networking and learning opportunities.
Want to attend ClickZ Live 2014 in San Francisco?
For more information on how to attend ClickZ Live in San Francisco please see the registration link here: http://www.clickzlive.com/sanfrancisco/rates-pass-details.php
Watch our ClickZ Live Insiders Video here: http://www.youtube.com/watch?v=d9OoDMppcpQ
Please direct all Press and Interview Enquiries to Mel Carson at Delightful Communications: mel (at) DelightfulCommunications (dot com).
About ClickZ Live
The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.
Speakers are hand-picked, not just for their industry knowledge or experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.
In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.
Visit ClickZ Live San Francisco for more information on the agenda and details.
About Incisive Media
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.
Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com.
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SOURCE ClickZ Live
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