|By Business Wire||
|July 30, 2014 05:00 PM EDT||
The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM), the world’s #1 CRM platform, today launched the next generation of Journey Builder, the comprehensive customer journey management platform to plan, personalize and optimize 1:1 customer interactions across channels and devices. Global marketing leaders like Microsoft, Sony PlayStation and SkyMall use Journey Builder to move from campaigns to customer journeys and deliver amazing customer experiences across sales, service and marketing.
Comments on the news:
- “The future of marketing is the customer journey. Marketers need to understand the complete journey people have with their brand, and how to measure and optimize its impact on their business,” said Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud. “With Journey Builder, marketers now have the ability to get a more complete view of their customers, identify where they are in the journey with their brand, optimize every point of interaction on that journey, and measure the impact of all customer communications.”
- “ExactTarget Marketing Cloud’s Journey Builder product is going to help us get closer to our customers,” said Kevin Weiss, chairman & CEO for SkyMall. “We’re building 1:1 customer journeys in real time across all channels and devices, better serving customer needs and interests through the joy of shopping.”
- “Businesses must now invest in customer journey management to optimize and lead customer journeys rather than reacting to new technology trends,” said Brian Solis, Principal Analyst, Altimeter Group. “Everything begins with uncovering the journey of connected customers and how it differs from the funnel you’ve organized around today’s already familiar customers.”
The Future of Marketing is 1:1 Customer Journeys
Marketers today realize that every moment matters. McKinsey reports1 that more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, and journey led transformations deliver impact across customer satisfaction and revenue growth. However, marketers face challenges with the customer journey, as 66 percent of companies say they lack an in-depth understanding of their customers. In order to stay ahead of the competition and be there to welcome customers to the future, marketers need to shift from the campaign to the customer journey.
Introducing the Next Generation of ExactTarget Marketing Cloud Journey Builder
With the next generation of Journey Builder, the future of marketing has arrived. Marketers will be able to map customer journeys to digital marketing interactions across email, mobile, social, web, connected products and more, to power personalized customer journeys that are dynamically optimized based on customer engagement.
With next generation Journey Builder, marketers will be able to:
- Plan the Customer Journey with Journey Maps - When it comes time to develop a new customer journey, Journey Builder delivers a drag-and-drop interface that makes it easy to map the exact path customers will experience with a brand across lifecycle stages and channels. With Journey Maps, marketers now have an easy to use canvas - an intuitive visual process - to map customer journeys across email, mobile, social, web and connected devices, measure performance, optimize for best results and create a holistic view of how customers experience the brand.
- Personalize the Customer Journey with Journey Triggers - Predict and automatically deliver the right message, channel, and timing for each customer experience by setting up predictive intelligence triggers. With new Journey Triggers, marketers will be able to automatically trigger content and offers based on customer behaviors such as abandoned shopping cart, abandoned web browser, product purchase or affinity changes.
- Optimize the Customer Journey with Journey Metrics - New visual analytics empower marketers to test and monitor the effectiveness of every interaction, and visualize which channels, messages and times are performing best, beyond just clicks and web conversions. Now marketers will be able to track and test every part of the journey in real time against goals using behavioral data such as purchases, downloads, loyalty achievements and app usage.
The next generation of Journey Builder was unveiled by ExactTarget Marketing Cloud CEO Scott McCorkle today before press and analysts in San Francisco, and will also be featured at Connections, the conference for digital marketers. Marketers from around the world will attend the three-day event, which takes place September 23-25, 2014, and features keynotes from salesforce.com CEO Marc Benioff, entrepreneur, musician and philanthropist will.i.am, GE SVP & CMO Beth Comstock and DonorsChoose.org CEO Charles Best.
Global Marketing Leaders Deliver 1:1 Customer Journeys at Scale with the ExactTarget Marketing Cloud
ExactTarget Marketing Cloud, the platform for 1:1 customer journeys, accelerates the marketing of leading companies such as Microsoft, Sony PlayStation and SkyMall. The ExactTarget Marketing Cloud enables marketers to build a single view of the customer, plan and optimize the customer journey, deliver personalized content across every channel and device, and measure the impact on their business.
Pricing & Availability
- ExactTarget Marketing Cloud Journey Builder is generally available today for customers. Journey Maps, Journey Triggers and Journey Metrics are scheduled to be generally available in Q3 FY152
- Pricing starts at $5,000 per month for a subscription license, along with tiered pricing based on the number of messages sent (CPM)
- Watch the Journey Builder demo video
- Learn more about Journey Builder on our website
- Read a post from Scott McCorkle, CEO, ExactTarget Marketing Cloud, on our blog
- Join our webinar series, The Future is Now, Creating 1:1 Customer Journeys
- Download our eBook, The Path to Lifecycle Marketing Success
- Like Salesforce ExactTarget Marketing Cloud on Facebook
- Follow @salesforce, @exacttarget and @marketingcloud on Twitter
About ExactTarget Marketing Cloud
The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.
1 McKinsey: Transforming Customer Experience: From Moments to Journeys, Sept. 2013 http://www.slideshare.net/McK_CMSOForum/customer-experience-journey-webinar-v10-091713
2 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Apr. 28, 2015 10:00 AM EDT Reads: 6,220
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
Apr. 28, 2015 10:00 AM EDT Reads: 2,221
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Apr. 28, 2015 10:00 AM EDT Reads: 3,259
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Apr. 28, 2015 10:00 AM EDT Reads: 3,039
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Apr. 28, 2015 10:00 AM EDT Reads: 4,191
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
Apr. 28, 2015 10:00 AM EDT Reads: 1,978
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and Care Packs. As a trusted supplier, CBS guarantees quality controlled stock levels thanks to an Auto...
Apr. 28, 2015 09:15 AM EDT Reads: 4,363
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
Apr. 28, 2015 09:15 AM EDT Reads: 2,437
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Apr. 28, 2015 09:00 AM EDT Reads: 5,294
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
Apr. 28, 2015 09:00 AM EDT Reads: 1,691
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
Apr. 28, 2015 09:00 AM EDT
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
Apr. 28, 2015 09:00 AM EDT
GENBAND introduced its Real Time Communications (RTC) Client for Lync* to seamlessly combine real-time communications with Lync Instant Messaging (IM) and Presence. “We’re shaking up the economics of delivering Unified Communications (UC) and offering a compelling way to integrate previously bespoke communications technologies,” said Carl Baptiste, GENBAND’s Senior Vice President, Enterprise Solutions. “We’re offering enterprises the best of both worlds by combining our own high availability voice, video and collaboration with Lync’s IM and Presence; creating a single, web centric, client. O...
Apr. 28, 2015 09:00 AM EDT Reads: 1,732
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Apr. 28, 2015 09:00 AM EDT Reads: 1,530
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
Apr. 28, 2015 09:00 AM EDT Reads: 1,443
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 28, 2015 08:45 AM EDT Reads: 2,468
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
Apr. 28, 2015 08:45 AM EDT Reads: 5,132
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Apr. 28, 2015 08:15 AM EDT Reads: 3,902
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
Apr. 28, 2015 08:00 AM EDT Reads: 1,174
WebRTC Summit has announced today that Peter Dunkley has been named summit chair of WebRTC Summit 2015 New York. The 4th International WebRTC Summit will take place on June 9-11, 2015, at the Javits Center in Manhattan, New York. @ThingsExpo anticipates 90% of WebRTC companies & developers will monetize their products & services through IoT by 2016. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS7, ISDN and simi...
Apr. 28, 2015 08:00 AM EDT Reads: 2,194