Welcome!

Agile Computing Authors: Dana Gardner, Elizabeth White, Sematext Blog, Janakiram MSV, Jim Malone

News Feed Item

Salesforce ExactTarget Marketing Cloud Launches the Next Generation of Journey Builder; Accelerates the Transformation of Marketing to Customer Journeys

The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM), the world’s #1 CRM platform, today launched the next generation of Journey Builder, the comprehensive customer journey management platform to plan, personalize and optimize 1:1 customer interactions across channels and devices. Global marketing leaders like Microsoft, Sony PlayStation and SkyMall use Journey Builder to move from campaigns to customer journeys and deliver amazing customer experiences across sales, service and marketing.

Comments on the news:

  • “The future of marketing is the customer journey. Marketers need to understand the complete journey people have with their brand, and how to measure and optimize its impact on their business,” said Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud. “With Journey Builder, marketers now have the ability to get a more complete view of their customers, identify where they are in the journey with their brand, optimize every point of interaction on that journey, and measure the impact of all customer communications.”
  • “ExactTarget Marketing Cloud’s Journey Builder product is going to help us get closer to our customers,” said Kevin Weiss, chairman & CEO for SkyMall. “We’re building 1:1 customer journeys in real time across all channels and devices, better serving customer needs and interests through the joy of shopping.”
  • “Businesses must now invest in customer journey management to optimize and lead customer journeys rather than reacting to new technology trends,” said Brian Solis, Principal Analyst, Altimeter Group. “Everything begins with uncovering the journey of connected customers and how it differs from the funnel you’ve organized around today’s already familiar customers.”

The Future of Marketing is 1:1 Customer Journeys

Marketers today realize that every moment matters. McKinsey reports1 that more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, and journey led transformations deliver impact across customer satisfaction and revenue growth. However, marketers face challenges with the customer journey, as 66 percent of companies say they lack an in-depth understanding of their customers. In order to stay ahead of the competition and be there to welcome customers to the future, marketers need to shift from the campaign to the customer journey.

Introducing the Next Generation of ExactTarget Marketing Cloud Journey Builder

With the next generation of Journey Builder, the future of marketing has arrived. Marketers will be able to map customer journeys to digital marketing interactions across email, mobile, social, web, connected products and more, to power personalized customer journeys that are dynamically optimized based on customer engagement.

With next generation Journey Builder, marketers will be able to:

  • Plan the Customer Journey with Journey Maps - When it comes time to develop a new customer journey, Journey Builder delivers a drag-and-drop interface that makes it easy to map the exact path customers will experience with a brand across lifecycle stages and channels. With Journey Maps, marketers now have an easy to use canvas - an intuitive visual process - to map customer journeys across email, mobile, social, web and connected devices, measure performance, optimize for best results and create a holistic view of how customers experience the brand.
  • Personalize the Customer Journey with Journey Triggers - Predict and automatically deliver the right message, channel, and timing for each customer experience by setting up predictive intelligence triggers. With new Journey Triggers, marketers will be able to automatically trigger content and offers based on customer behaviors such as abandoned shopping cart, abandoned web browser, product purchase or affinity changes.
  • Optimize the Customer Journey with Journey Metrics - New visual analytics empower marketers to test and monitor the effectiveness of every interaction, and visualize which channels, messages and times are performing best, beyond just clicks and web conversions. Now marketers will be able to track and test every part of the journey in real time against goals using behavioral data such as purchases, downloads, loyalty achievements and app usage.

The next generation of Journey Builder was unveiled by ExactTarget Marketing Cloud CEO Scott McCorkle today before press and analysts in San Francisco, and will also be featured at Connections, the conference for digital marketers. Marketers from around the world will attend the three-day event, which takes place September 23-25, 2014, and features keynotes from salesforce.com CEO Marc Benioff, entrepreneur, musician and philanthropist will.i.am, GE SVP & CMO Beth Comstock and DonorsChoose.org CEO Charles Best.

Global Marketing Leaders Deliver 1:1 Customer Journeys at Scale with the ExactTarget Marketing Cloud

ExactTarget Marketing Cloud, the platform for 1:1 customer journeys, accelerates the marketing of leading companies such as Microsoft, Sony PlayStation and SkyMall. The ExactTarget Marketing Cloud enables marketers to build a single view of the customer, plan and optimize the customer journey, deliver personalized content across every channel and device, and measure the impact on their business.

Pricing & Availability

  • ExactTarget Marketing Cloud Journey Builder is generally available today for customers. Journey Maps, Journey Triggers and Journey Metrics are scheduled to be generally available in Q3 FY152
  • Pricing starts at $5,000 per month for a subscription license, along with tiered pricing based on the number of messages sent (CPM)

Additional resources:

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the platform for 1:1 customer journeys, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.

________________________________

1 McKinsey: Transforming Customer Experience: From Moments to Journeys, Sept. 2013 http://www.slideshare.net/McK_CMSOForum/customer-experience-journey-webinar-v10-091713

2 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.