Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, ManageEngine IT Matters, Liz McMillan

News Feed Item

Salesforce ExactTarget Marketing Cloud Launches the Next Generation of Journey Builder; Accelerates the Transformation of Marketing to Customer Journeys

The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM), the world’s #1 CRM platform, today launched the next generation of Journey Builder, the comprehensive customer journey management platform to plan, personalize and optimize 1:1 customer interactions across channels and devices. Global marketing leaders like Microsoft, Sony PlayStation and SkyMall use Journey Builder to move from campaigns to customer journeys and deliver amazing customer experiences across sales, service and marketing.

Comments on the news:

  • “The future of marketing is the customer journey. Marketers need to understand the complete journey people have with their brand, and how to measure and optimize its impact on their business,” said Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud. “With Journey Builder, marketers now have the ability to get a more complete view of their customers, identify where they are in the journey with their brand, optimize every point of interaction on that journey, and measure the impact of all customer communications.”
  • “ExactTarget Marketing Cloud’s Journey Builder product is going to help us get closer to our customers,” said Kevin Weiss, chairman & CEO for SkyMall. “We’re building 1:1 customer journeys in real time across all channels and devices, better serving customer needs and interests through the joy of shopping.”
  • “Businesses must now invest in customer journey management to optimize and lead customer journeys rather than reacting to new technology trends,” said Brian Solis, Principal Analyst, Altimeter Group. “Everything begins with uncovering the journey of connected customers and how it differs from the funnel you’ve organized around today’s already familiar customers.”

The Future of Marketing is 1:1 Customer Journeys

Marketers today realize that every moment matters. McKinsey reports1 that more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, and journey led transformations deliver impact across customer satisfaction and revenue growth. However, marketers face challenges with the customer journey, as 66 percent of companies say they lack an in-depth understanding of their customers. In order to stay ahead of the competition and be there to welcome customers to the future, marketers need to shift from the campaign to the customer journey.

Introducing the Next Generation of ExactTarget Marketing Cloud Journey Builder

With the next generation of Journey Builder, the future of marketing has arrived. Marketers will be able to map customer journeys to digital marketing interactions across email, mobile, social, web, connected products and more, to power personalized customer journeys that are dynamically optimized based on customer engagement.

With next generation Journey Builder, marketers will be able to:

  • Plan the Customer Journey with Journey Maps - When it comes time to develop a new customer journey, Journey Builder delivers a drag-and-drop interface that makes it easy to map the exact path customers will experience with a brand across lifecycle stages and channels. With Journey Maps, marketers now have an easy to use canvas - an intuitive visual process - to map customer journeys across email, mobile, social, web and connected devices, measure performance, optimize for best results and create a holistic view of how customers experience the brand.
  • Personalize the Customer Journey with Journey Triggers - Predict and automatically deliver the right message, channel, and timing for each customer experience by setting up predictive intelligence triggers. With new Journey Triggers, marketers will be able to automatically trigger content and offers based on customer behaviors such as abandoned shopping cart, abandoned web browser, product purchase or affinity changes.
  • Optimize the Customer Journey with Journey Metrics - New visual analytics empower marketers to test and monitor the effectiveness of every interaction, and visualize which channels, messages and times are performing best, beyond just clicks and web conversions. Now marketers will be able to track and test every part of the journey in real time against goals using behavioral data such as purchases, downloads, loyalty achievements and app usage.

The next generation of Journey Builder was unveiled by ExactTarget Marketing Cloud CEO Scott McCorkle today before press and analysts in San Francisco, and will also be featured at Connections, the conference for digital marketers. Marketers from around the world will attend the three-day event, which takes place September 23-25, 2014, and features keynotes from salesforce.com CEO Marc Benioff, entrepreneur, musician and philanthropist will.i.am, GE SVP & CMO Beth Comstock and DonorsChoose.org CEO Charles Best.

Global Marketing Leaders Deliver 1:1 Customer Journeys at Scale with the ExactTarget Marketing Cloud

ExactTarget Marketing Cloud, the platform for 1:1 customer journeys, accelerates the marketing of leading companies such as Microsoft, Sony PlayStation and SkyMall. The ExactTarget Marketing Cloud enables marketers to build a single view of the customer, plan and optimize the customer journey, deliver personalized content across every channel and device, and measure the impact on their business.

Pricing & Availability

  • ExactTarget Marketing Cloud Journey Builder is generally available today for customers. Journey Maps, Journey Triggers and Journey Metrics are scheduled to be generally available in Q3 FY152
  • Pricing starts at $5,000 per month for a subscription license, along with tiered pricing based on the number of messages sent (CPM)

Additional resources:

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the platform for 1:1 customer journeys, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.

________________________________

1 McKinsey: Transforming Customer Experience: From Moments to Journeys, Sept. 2013 http://www.slideshare.net/McK_CMSOForum/customer-experience-journey-webinar-v10-091713

2 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase ExactTarget applications should make their purchase decisions based upon features that are currently available

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...