Welcome!

Agile Computing Authors: Carmen Gonzalez, Liz McMillan, Greg Schulz, Patrick Hubbard, Pat Romanski

News Feed Item

Deloitte Survey: Back-to-School Shoppers Teach New Lessons

Half of back-to-school shoppers concerned about data security in-store; Online moves up to No.2 shopping destination

NEW YORK, July 30, 2014 /PRNewswire/ -- Traditionally one of the most anticipated trips of the year for parents and children alike, back-to-school shopping may no longer be the experience it once was among U.S households, according to Deloitte's Back-to-School and Back-to-College surveys, released today.

www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting." border="0" alt="As used in this document, "Deloitte" means Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting." align="left" src="http://photos.prnewswire.com/prnvar/20120803/MM52028LOGO-a"/>

Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending.  Parents alone expect to spend 13 percent less than last year according to both surveys.  Those with students in college expect their child's contributions to remain relatively steady at $436 as compared with 2013, whereas students in grades K-12 are expected to contribute a smaller amount, $173, to the family budget.

"While the uneven economic recovery is still impacting consumers' spending intentions, it may not be the factor it was in recent years," said Alison Paul, vice chairman, Deloitte LLP and Retail & Distribution practice leader.  "There appear to be other forces at play that are diminishing the significance of back-to-school as a limited-time-only shopping event. Schools, for example, frequently furnish supply lists, and pencils and notebooks are becoming more discretionary as many students rely on digital screens to complete homework assignments; additionally, 24/7 online convenience allows parents – and students – to shop any time, not just during the traditional mid- to late-summer back-to-school period.  Consumers are more  precise about what they buy, and may no longer feel the need to stock up as they did in the days before the Internet."

More than two-thirds of respondents (68 percent) shopping for children in grades K-12 indicate their back-to-school purchases will be driven by the school's recommended product list, rather than their child's requests.  Additionally, they may be delaying some of their purchases until after school begins, as more than one-quarter (26 percent) of parents expect to complete their shopping after the start of the school year.

In terms of where consumers plan to shop, "online sites" moved up to the No.2 shopping destination, tied with "office supply/technology stores," and behind "discount/value department stores" for the first time in the survey's history.  The number of shoppers who prefer to purchase from retailers offering the option to buy online and pick up in the store increased to 40 percent from 33 percent last year.  Nearly six in 10 (57 percent) say they plan to conduct research online before buying in the physical store.

"Rather than thinking solely in terms of e-commerce, retailers need to consider how consumers' digital interactions — not exclusively purchases — influence what they do and don't buy in the brick-and-mortar store," continued Paul. "Retailers should look at their online and mobile channels as a greater opportunity to drive traffic and revenue at the physical store, rather than viewing it as merely a point of purchase, where it actually tends to deliver lower sales than the physical store as a whole."

In addition to these elements shaping back-to-school shopping, consumers still have the economy in mind.  Nearly three-quarters (73 percent) of respondents believe the economy is recovering, but continue to exercise some caution.  While high food prices once again top their list of economic concerns that could impact their spending plans, other worries dipped this year, including energy prices (down 5 percentage points), medical costs (down 10 percentage points) and taxes (down 12 percentage points).  

Data security, privacy concerns persist
Personal data protection adds another layer of complexity to winning over the consumer.  Nearly six in 10 (55 percent) of respondents in the Back-to-School survey say they are more concerned about the protection of their personal data when shopping online than one year ago.  Those worries extend to the physical store, where more than half (51 percent) of respondents said they are concerned about the protection of their personal data.  However, 44 percent acknowledged that they are more likely to shop at a retailer who provides education surrounding the security of their personal data.

"Given recent high-profile data breaches, consumers are keenly aware of potential threats," continued Paul.  "Retailers should consider risk management as a fundamental part of their brand reputation and long-term growth.  Securing the transactional environment is no longer a standalone component, and retailers need to be vigilant to detect abnormal activity, and also be ready and resilient enough to regain control should incidents occur."

A new social scene emerges
While nearly one in five (18 percent) parents of children in grades K-12 plan to visit social media sites, on par with last year, the percentage more than doubles in college households.  Two in five, or 44 percent, of respondents said they or their children plan to use social media sites to assist in their back-to-college shopping.   

However, this year reveals a shift in the value that households with college-bound students place on social sources, with declining emphasis on simply looking for deals.  While the number of shoppers checking social media channels for promotions dipped 12 percentage points to 55 percent compared with 2013, the number who plan to visit retailers' pages (46 percent) jumped 12 percentage points, and those posting comments and reviews (37 percent) climbed 13 percentage points from 2013.

Among the electronics that college students own, the survey revealed that smartphone ownership overtook personal computer (desktop and laptop) ownership in 2014.  Nine in 10 (89 percent) college students own smart phones, compared with 84 percent who own a desktop or laptop.  Additionally, the percentage of college students who own tablets has grown to 32 percent from 18 percent last year.

For more information about Deloitte's Back-to-School and Back-to-College surveys and findings, please visit: www.deloitte.com/us/2014Back2School, or follow @DeloitteCB, #Back2School_D.

About the Surveys
The surveys were commissioned by Deloitte and conducted online by an independent research company between July 5 and July 10, 2014.  The Back-to-School survey polled a sample of 1,063 parents of school-aged children and has a margin of error for the entire sample of plus or minus three percentage points. The Back-to-College survey polled a sample of 453 parents of college children and has a margin of error for the entire sample of plus or minus five percentage points.

About Deloitte's Retail & Distribution Practice
Deloitte is a leading presence in the retail and distribution industry, providing audit, consulting, risk management, financial advisory and tax services to more than 75 percent of the Fortune 500 retailers.  With more than 1,400 professionals, Deloitte's retail & distribution practice provides insights, services and solutions assisting retailers across all major subsectors including apparel, grocery, food and drug, wholesale and distribution and online. For more information about Deloitte's retail & distribution sector, please visit www.deloitte.com/us/retail-distribution.

As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.  Certain services may not be available to attest clients under the rules and regulations of public accounting.

Logo - http://photos.prnewswire.com/prnh/20120803/MM52028LOGO-a

SOURCE Deloitte

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ca...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...