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Agile Computing Authors: Pat Romanski, Yeshim Deniz, Jayaram Krishnaswamy, Ian Khan, Liz McMillan

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15% of Very Small Businesses Operate Without a Logo

Endurance International Group (NASDAQ:EIGI), a leading cloud-based platform solutions provider helping small and medium-sized businesses succeed online, today released findings from a survey of 491 Very Small Business (VSB) subscribers within the total Endurance subscriber base. Endurance defines VSBs to be small businesses employing five or fewer employees. The survey explored the use of logos among very small businesses and how often they design and refresh their logos.

The results revealed that very small businesses may be struggling to design impactful logos given their limited budgets. The survey found that:

  • 15% of VSBs have no logo at all
  • 56% of VSBs designed their own logo
  • 26% of respondents admitted they are ‘very’ or ‘somewhat’ likely to change their logo within the next six months

“A standout logo and impressive web presence are important parts of building a brand even at the very early stages of building a business,” said Michael Kesselman, EVP, Innovation and Strategy at Endurance. “We believe every business should be able to affordably and easily create a branded presence. In the past, companies might have thought they had to spend a lot on branding and logo design, which meant that they would have been hesitant to rebrand or even refresh their brand. Our MOJO Marketplace tools help to deliver professional logos and graphics at any budget.”

MOJO Marketplace, an Endurance brand delivering themes, plugins and professional services, offers a variety of logos and graphics – aimed at getting affordable branding options into the hands of small business owners. From logo design to business cards and font sets, graphics are easily downloadable, customizable and now, available to the majority of Endurance brands. MOJO Marketplace recently integrated with the Endurance brands iPage, FatCow, and IPOWER – making it easier for the small business owner to refresh their brand, install add-ons, and purchase themes.

“When thinking about logo design, it’s best to keep it simple,” said Kesselman. “Small business owners should choose a design that has staying power, but it’s important to be open to small iterations over time. Brands may need to refresh their logo as the company evolves, expands, and takes on new audiences – just don’t lose sight of what makes your brand recognizable – whether it’s a signature color or graphical element.”

Tips for refreshing a logo:

  • Ask your audience Social media makes it easy to communicate directly with customers. Engage them in the process by asking for input and even judging potential designs.
  • Keep it simple – A complete brand overhaul may alienate customers, so less is more when it comes to a refresh. Focus on one or two elements and make subtle changes.
  • Communicate the change – to avoid confusion, the refresh should be consistent at every touch point for customers. Ensure a seamless experience by communicating the change with employees and updating marketing materials.

To learn about MOJO Marketplace’s branding products visit

View additional VSB Exploration responses from the latest infographic.

About MOJO Marketplace

Founded in 2010 in Salt Lake City, MOJO Marketplace is the brainchild of J.R. Farr and Brady Nord. MOJO Marketplace uses a proprietary network of approximately 2,500 application developers to deliver innovative themes, code, graphics and services to users of popular open-source applications, including WordPress, Joomla and several shopping carts. MOJO Marketplace is an Endurance company acquired in 2012.

About Endurance International Group

Endurance International Group is a leading provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online. Endurance serves over 3.6 million subscribers through a family of brands that includes Bluehost, HostGator,, FatCow, iPage, BigRock and MOJO Marketplace. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,600 people. Endurance provides a comprehensive suite of over 150 products and services that includes web presence and mobile sites, email and eCommerce solutions, as well as more advanced offerings, such as SEO services, scalable computing, security, storage and backup, online marketing and productivity solutions. For more information, visit

Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International are trademarks of The Endurance International Group, Inc. or its subsidiaries.

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