Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Andy Thurai

Blog Feed Post

Criteo unlocks global revenue potential for digital marketers in more than 130 markets

  • Advertisers now able to drive performance advertising campaigns in new territories with Criteo's expanded operations

New York - 24 July, 2014 - Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced that it has enhanced its operational capabilities enabling advertisers to target consumers with individually personalized ads in over 130 countries worldwide. Criteo's performance advertising solution is now able to deliver and rapidly scale multi-region campaigns for advertisers, significantly reduce time to market and help its customers capitalise on the billion dollar revenue potential in new territories.

"In the last few years we've experienced exponential growth, resulting in us to becoming one of the largest fashion etailers in Brazil. We're currently working with Criteo in five markets across Latin America and we're seeing significant conversion rates from new and existing customers," said Gabriel Porto, Head of Marketing at Dafiti. "We're genuinely excited about the ability to tap into customers in diverse territories at any point, especially as we continue on this path of rapid growth."

Through its enhanced prediction and recommendation technology, The Criteo Engine, Criteo is able to seamlessly deliver performance-based advertising campaigns in multiple regions simultaneously and cater to last minute requests by advertisers to 'switch-on' a new market, which together put Criteo in a position to open the door to new business opportunities with major international advertisers.

"In the luxury space, there is a big 'lag' between when users browse and when users convert. Criteo is really helping us to close down that window to conversion and ensure we're reaching customers globally," said Rachel Waller, Senior Digital Marketing Manager and Social Media Manager, Farfetch. "The US in particular has shown incredible results for us but we have also seen great success across the globe as we continue to expand. We're excited to see how our customer base grows, as we continue to deliver the right message and the right brand mix to customers based on their lifecycles and location."

Serving countries from Japan and Brazil to Andorra and Zambia, Criteo's enhanced platform estimates the gross economic potential and consumer accessibility of each market, providing invaluable insight on when, where and how to run campaigns that yield the best post-click performance.

"Over 2 billion people have access to the internet worldwide. Harnessing the vast revenue potential is where the real return on investment for our clients lies," said Eric Eichmann, COO at Criteo. "It doesn't matter if you're looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust."

Advertisers can activate new markets quickly and as required. Many of the new countries now available are the markets of tomorrow in regions such as the Middle East, Africa, South America and South East Asia, all of which represent significant growth opportunities for advertisers.

For more information regarding Criteo's digital performance advertising solutions, please visit www.criteo.com.

###

About Criteo
Criteo delivers individually targeted performance advertising at an unrivalled scale. It measures return on post-click sales, making ROI transparent and easy to measure. Criteo has over 1,000 employees in offices across the US, Europe and Asia, serving over 6,000 advertisers in more than 50 countries. Working with all major RTB platforms, Criteo also has direct relationships with over 7,000 publishers worldwide.

For more information, please visit www.criteo.com.

Contact:
Emma Ferns
Criteo
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...