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Crave It Restaurant Group Retains DECK Agency as AOR

The Burger's Priest, Via Cibo and Stoney's Among Brands Partnering with Downtown Toronto Creative and Communications Agency

TORONTO, ONTARIO -- (Marketwired) -- 07/24/14 -- Crave It Restaurant Group announced today it has named DECK Agency as Agency of Record for The Burger's Priest, Via Cibo, and Stoney's Bread Company. This newly formed relationship will see the Toronto creative and communications agency manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management.

DECK Agency, which specializes in branding and creating and managing content for dissemination over social and mass market channels has built their agency name amongst restaurant groups with the creativity and continued marketing efforts that went into The Chase, The Chase Fish & Oyster, and more recently Colette Grand Cafe. "We have been following DECK for some time, and are very pleased to have them support us as our AOR moving forward. They understood our brand objectives from the first time we met, and have a strong grasp on where we want to take our brands," said Alex Rechichi, President of Crave It Restaurant Group "They take a very pragmatic approach to their restaurant marketing, and have proven to the marketplace that they can grow a restaurant brands popularity which has translated directly into driving incremental growth, and this is why we find our new Communications and PR partner in DECK Agency."

Jonathan Tick, President and CEO of DECK Agency echoed Rechichi's thoughts. "We are very excited that Crave It has chosen us as their agency partner. They represent what we feel has the potential to be an iconic group of restaurant brands with the Burger's Priest already tipping the scales as Canada's best burger joint. This is an exciting opportunity for us an agency, and we look forward to capitalising on it by driving growth across all three restaurant brands with unique and disruptive content marketing and PR strategies."

About Crave It Group Inc.

The Crave It Restaurant Group was founded in October 2013 following the acquisition of their previous venture, Extreme Brandz by Montreal based and public listed, MTY Food Group. Crave It is the next chapter from the founders of Extreme Brandz, which is comprised of brothers Alex and Mark Rechichi and Sean Black. They are now focusing on the development and growth of some trendsetting concepts namely, Via Cibo, Stoney's Bread Company, and The Burgers Priest. Via Cibo, a "fast casual" authentic Italian street food eatery already has people talking, with two locations, one in the York Mills & Leslie area of Toronto, and the other in the Deerfoot Meadows area of booming Calgary. Stoney's Bread Company, an established "food first" Oakville favourite serves up market fresh food in a casual yet distinct setting. The Burger's Priest, the classic American cheeseburger joint that needs no introduction having already reached cult status amongst local and international foodies... including some very well known celebrities.

About DECK Agency Inc.

DECK Agency is a full-service marketing agency that crafts effective content and public relations strategies geared to organically propel brands into sustained popularity. Ideas that are crafted into market-ready content are generally expressed through branding, design, video, copy, photography, experiential programming and events.

With proven success in driving incremental growth and proving ROI for brands in the Food & Beverage, Real Estate, and Automotive sectors, DECK has quickly become a leading consideration for those brands looking to differentiate themselves within those segments.

For more information, please visit www.deckagency.com and/or follow them on Instagram & Twitter @deckagency.

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