Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Zakia Bouachraoui, Pat Romanski

News Feed Item

eXelate Continues Summer Marketer Series to Promote Data's Role in Driving Digital Success for Brands

Learn From eXelate's Experiences With 44 of the Top 50 U.S. Brands and a Select Group of Marketing Leaders

NEW YORK, NY--(Marketwired - July 23, 2014) - eXelate, the leading independent data platform, today announced the second event in its data marketing breakfast series. The event will bring marketers and agencies together to engage in discussions on data-driven marketing campaigns and strategies to identify and target audiences across video, mobile and display channels. An invite-only event, senior executives from Accuen Media, Cars.com, eXelate, MLA Consulting, OMD and VivaKi will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media. 

The event takes place Thursday, July 31, from 8:30 a.m. to 11:15 p.m. CT at The Signature Room at the 95th, located at 875 North Michigan Avenue in Chicago.

Panel discussions and insightful presentations will address the following:

  • Slashing ad budgets to keep up with the disruption in digital media
  • Reaching consumers and measuring their engagement through data and optimizing the marketing mix in real-time
  • Harnessing the power of first and third party data to acquire new customers and nurture client loyalty

Included in the agenda is a keynote from Maarten Albarda, Integrated Marketing Consultant, MLA Consulting, who will provide an inside look at how zero paid media is the key to a new marketing model and a talk on marketer happiness from eXelate CEO Mark Zagorski.

Matt Spiegel, Founder/President of Concept Corridor, a digital marketing veteran as well as respected industry thought leader, will moderate a panel with the following guests:

  • Dan Blasko, General Manager, Revenue Management, Cars.com
  • Josh Jacobs, Global CEO, Accuen Media
  • Sumeet Kanwar, Managing Director, OMD
  • Shirley Xu-Weldon, VP of Analytics, VivaKi

The Chicago event is the second in a three-city series of events. The first event took place in New York City in June. The next event will occur in Los Angeles on August 14. For more information or to request an invite, please visit eXelate.com/summerseries. Follow the conversation on Twitter with the hashtag #SummerSeriesCHI.

eXelate makes digital media more relevant for consumers and marketers through analytics, smart data and data management software. The company's ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, health care and luxury goods avail themselves of eXelate's platform connections and industry partnerships globally.

About eXelate

eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate's maX DMP (data management platform), fueled by the eXelate's eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile, social and display channels. eXelate's eXchange, the largest pool of directly measured consumer data, reaches two billion unique users and devices worldwide and includes key purchasing touch points -- online and offline -- from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.

Media Contact
Matt Caldecutt
Blast PR on behalf of eXelate
917-698-0810
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...