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Agile Computing Authors: Elizabeth White, Carmen Gonzalez, Yeshim Deniz, Pat Romanski, Liz McMillan

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Heart Internet rebrands as dotUK

July 2014: Heart Internet, the UK's largest reseller hosting company, has become one of the first major businesses in the United Kingdom to switch to the recently launched .uk domain name.

Launched in June, .uk is the new flagship domain name, bringing the United Kingdom in line with other major European markets such as France (.fr) and Germany (.de).

According to Heart Internet, the launch of the new shorter and more memorable domain name is good news for British businesses and the UK domain space as a whole. By combining a shorter extension with the trust of the .uk brand, businesses and individuals will gain wider choice, appeal and more potential opportunities when creating their own online space.

Heart Internet Director Craig Cotter said: "Moving to .uk is an important forward step for Heart Internet, a move which highlights our continued commitment to the UK name space. As one of the UK's leading web hosting companies it is vital that we take the lead and show our customers the benefits of moving to the shorter .uk domain name.

"Businesses that are looking to make the switch to .uk should not feel overwhelmed, as long as search engine best practices are followed. As well as this, businesses and individuals should always look to protect their brand online. The .uk domain name has become one of the fastest selling new arrivals on record and this is a great opportunity to invest in an extension name that symbolises being part of the digital economy."

The new, shorter, more memorable domain name will help define website owners as part of the UK. To take advantage of this great opportunity, visit https://www.heartinternet.uk/domain-names.

-ENDS-

NOTES TO EDITORS
For further editorial information, or to arrange a briefing from one of Heart Internet's spokespeople, please contact the press office:
Edward Dodge / Andrew Chatterton
Spreckley Partners Ltd
[email protected]
+44 (0)20 7388 9988

About Heart Internet
Launched in 2004, Heart Internet is one of the UK's leading web hosting and reseller hosting companies. Offering cost effective and technically advanced products alongside industry leading and award winning customer support, Heart Internet has grown rapidly and is the number 1 choice for hosting websites amongst web creatives. Heart Internet is an integral part of the Host Europe Group, the largest privately-owned hosting company in Europe, and a Sunday Times Deloitte Buyout Track 100 company. The Group also includes 123-reg, Webfusion, domainFACTORY and Host Europe.

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Source: RealWire

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