|By Matthew Lobas||
|July 20, 2014 08:00 PM EDT||
Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years. Whilst this may act as a concern for some, Privilege Promotions look at why the announcement could be beneficial to direct marketing. About Privilege Promotions http://www.privilegepromotions.co.uk/about-us/ A poll of 580 senior marketers from around the world discovered that digital marketing is predicted to account for 75% of media budgets in five years' time. This news could be seen as disastrous of direct marketing firms across the globe, However the report was also claimed that even the most digitally savvy companies, if continuing at their current rate of growth are way off reaching this five year target. Privilege Promotions, a Leicester based event marketing agency review why the report may not be bad news, and how the demand for direct marketing is still increasing despite the claims. Digital marketing targets audiences through the use of email, apps, websites and social media. As technology becomes ever more advanced approaching consumers in this way has become a very attractive option for businesses. With people spending an ever increasing amount of time online many businesses are reaping the rewards of digital marketing and finding themselves able to spread brand awareness far more effectively than previous mass marketing techniques. Social media also allows businesses to interact with consumers, encouraging them to engage with their brand and ask questions. This is also an important aspect in direct marketing, whilst direct marketing may be a far broader term, the main component of the approach is to personalise the customer experience through consumer interaction and data collecting. Whereas digital marketing relies on online interactions, direct marketing approaches customers in person which can make a huge difference to customer acquisition and retention rates. A growing number of consumers are becoming wary of sharing information online, businesses who use direct marketing give customers the opportunity to interact with them face to face, which helps build lasting customer relationships and allows customers to feel more comfortable sharing information with a brand. Privilege promotions believe it’s these benefits that have kept direct marketing services in demand despite the digital boom, and that direct marketers shouldn’t be concerned by the results of the report. Whilst many marketers are supporting digitals rise in order to meet changing consumer habits, most are positive about digital due to its potential to collect data. Accurate data can improve customer experience and analyse a business’s return on their investment. However, direct marketing in many ways already performs this task effectively. Direct marketing firms sales teams can collect accurate data direct from consumers and feed it back to the marketing team almost instantly. Privilege Promotions think that once more businesses understand direct marketing is a highly analytical process, and not an entire industry based on spam emails and junk mail, then many businesses will choose to combine marketing approach and use both digital and direct marketing data to build a highly accurate picture of their target audience. The rise of digital Marketing is only set to highlight the importance of precise data; digital marketing is still at its core a direct form of marketing which is good news for direct marketing firms who are sure to see the demand for their services continue to rise. Privilege Promotions offer the clients the ability to connect with customers through interactive events and in-store promotional stands. They can target specific demographics or geographic areas depending on their clients’ requirements for a specific campaign.
No media attached. Please contact Privilege Promotions for more information.
Distributed by http://www.pressat.co.uk/
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
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SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
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WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Mar. 26, 2015 05:00 PM EDT Reads: 1,456
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Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Mar. 26, 2015 04:00 PM EDT Reads: 1,598
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
Mar. 26, 2015 04:00 PM EDT Reads: 1,441
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
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SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Mar. 26, 2015 04:00 PM EDT Reads: 1,447
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 26, 2015 03:30 PM EDT Reads: 2,032
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Mar. 26, 2015 03:30 PM EDT Reads: 879
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Mar. 26, 2015 03:00 PM EDT Reads: 3,297
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Mar. 26, 2015 02:45 PM EDT Reads: 4,625
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Mar. 26, 2015 02:00 PM EDT Reads: 1,463