|By Matthew Lobas||
|July 20, 2014 08:00 PM EDT||
Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years. Whilst this may act as a concern for some, Privilege Promotions look at why the announcement could be beneficial to direct marketing. About Privilege Promotions http://www.privilegepromotions.co.uk/about-us/ A poll of 580 senior marketers from around the world discovered that digital marketing is predicted to account for 75% of media budgets in five years' time. This news could be seen as disastrous of direct marketing firms across the globe, However the report was also claimed that even the most digitally savvy companies, if continuing at their current rate of growth are way off reaching this five year target. Privilege Promotions, a Leicester based event marketing agency review why the report may not be bad news, and how the demand for direct marketing is still increasing despite the claims. Digital marketing targets audiences through the use of email, apps, websites and social media. As technology becomes ever more advanced approaching consumers in this way has become a very attractive option for businesses. With people spending an ever increasing amount of time online many businesses are reaping the rewards of digital marketing and finding themselves able to spread brand awareness far more effectively than previous mass marketing techniques. Social media also allows businesses to interact with consumers, encouraging them to engage with their brand and ask questions. This is also an important aspect in direct marketing, whilst direct marketing may be a far broader term, the main component of the approach is to personalise the customer experience through consumer interaction and data collecting. Whereas digital marketing relies on online interactions, direct marketing approaches customers in person which can make a huge difference to customer acquisition and retention rates. A growing number of consumers are becoming wary of sharing information online, businesses who use direct marketing give customers the opportunity to interact with them face to face, which helps build lasting customer relationships and allows customers to feel more comfortable sharing information with a brand. Privilege promotions believe it’s these benefits that have kept direct marketing services in demand despite the digital boom, and that direct marketers shouldn’t be concerned by the results of the report. Whilst many marketers are supporting digitals rise in order to meet changing consumer habits, most are positive about digital due to its potential to collect data. Accurate data can improve customer experience and analyse a business’s return on their investment. However, direct marketing in many ways already performs this task effectively. Direct marketing firms sales teams can collect accurate data direct from consumers and feed it back to the marketing team almost instantly. Privilege Promotions think that once more businesses understand direct marketing is a highly analytical process, and not an entire industry based on spam emails and junk mail, then many businesses will choose to combine marketing approach and use both digital and direct marketing data to build a highly accurate picture of their target audience. The rise of digital Marketing is only set to highlight the importance of precise data; digital marketing is still at its core a direct form of marketing which is good news for direct marketing firms who are sure to see the demand for their services continue to rise. Privilege Promotions offer the clients the ability to connect with customers through interactive events and in-store promotional stands. They can target specific demographics or geographic areas depending on their clients’ requirements for a specific campaign.
No media attached. Please contact Privilege Promotions for more information.
Distributed by http://www.pressat.co.uk/
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
Oct. 7, 2015 05:00 PM EDT Reads: 557
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Oct. 7, 2015 04:45 PM EDT Reads: 187
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Oct. 7, 2015 04:13 PM EDT
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Oct. 7, 2015 04:00 PM EDT Reads: 1,063
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Oct. 7, 2015 04:00 PM EDT Reads: 201
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Oct. 7, 2015 04:00 PM EDT Reads: 2,132
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Oct. 7, 2015 03:30 PM EDT Reads: 7,417
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Oct. 7, 2015 03:15 PM EDT Reads: 608
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Oct. 7, 2015 03:00 PM EDT Reads: 6,906
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Oct. 7, 2015 02:00 PM EDT Reads: 5,849
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Oct. 7, 2015 01:45 PM EDT Reads: 479
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Oct. 7, 2015 01:45 PM EDT Reads: 108
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 7, 2015 01:30 PM EDT Reads: 609
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 7, 2015 01:00 PM EDT Reads: 749
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Oct. 7, 2015 01:00 PM EDT Reads: 454
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Oct. 7, 2015 12:15 PM EDT Reads: 193
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 7, 2015 12:00 PM EDT Reads: 256
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Oct. 7, 2015 12:00 PM EDT Reads: 468
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 7, 2015 12:00 PM EDT Reads: 712
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Oct. 7, 2015 11:45 AM EDT Reads: 491