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Agile Computing Authors: Liz McMillan, Elizabeth White, Carmen Gonzalez, Yeshim Deniz, Pat Romanski

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Playtika Group Unveils New Brand Identity for Growing Federation of Game Studios

Playtika Group, a pioneer of social games and a market leader of the social casino genre, will debut its new corporate brand identity at the Casual Connect trade show, July 22-24 at the Hilton San Francisco Union Square. Playtika executives will be on hand to discuss the company’s successes and vision, as well as to present the latest market trends affecting the social casino industry.

Following its acquisition by Caesars Interactive Entertainment in May 2011, Playtika has grown its game portfolio by acquiring Buffalo Studios, developers of Bingo Blitz and Bingo Rush; Pacific Interactive, the creators of House of Fun; and the World Series of Poker social application from Electronic Arts. Playtika’s games have more than 29 million Facebook fans combined and entertain more than 5 million daily active players and 20 million monthly active players. Slotomania, Playtika’s original game, remains one of the highest grossing app on Facebook, iOS, and the Android platforms.

“We’re excited to unveil our new corporate brand identity at Casual Connect among our industry peers,” said Robert Antokol, CEO and founder, Playtika. “Our studios are hives of creativity, with the independence and flexibility to innovate along with the shared resources and game knowledge to produce best-sellers time and time again. This corporate rebranding integrates all of those studios under one Playtika name and aligns us under a combined goal of captivating audiences with beautifully produced, highly immersive social games.”

Drawing from Playtika’s roots and expertise in social casino games, Playtika Vice President Elad Kushnir will present a lunchtime session on the State of the Social Casino Industry. It takes place 12:00 p.m. PDT, July 22 in rooms Continental 7-9, on the second floor. The session will educate attendees on the latest trends and market forces driving the social casino space.

For the duration of Casual Connect USA, Playtika will be at booth location 201-202, where the team will host a daily giveaway of three VIP trips to Las Vegas, as well as other activities and prizes. For more information about the event, please visit usa.casualconnect.org.

About Playtika

Playtika captives millions of people with its beautifully produced, highly immersive social games. As a pioneer in the social games space, it was the first to introduce free-to-play casino-style games to social networks. It is the creator of the popular games Slotomania, World Series of Poker and Bingo Blitz, which are among the most popular, highest-grossing across multiple social networks and platforms including Apple iOS, Google Android, and Facebook. Playtika’s games are played by more than 5 million people every day in 190 countries, 12 languages on more than 10 platforms.

The company, headquartered in Tel Aviv, with offices in the USA, Canada, Ukraine, Belraus, Argentina, and Romania was founded in 2010 and acquired by Caesars Interactive Entertainment in 2011. For more information, please go to www.playtika.com, or follow the company on Twitter.

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