Agile Computing Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Rene Buest, William Schmarzo

Blog Feed Post

Leading Advertising Technology Company SponsorPay Rebrands as Fyber

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices

SAN FRANCISCO, Calif., July 17, 2014 - SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., ZeptoLab UK Ltd. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. To support the significant market growth in the U.S., the San Francisco office is slated to triple its headcount this year. Fyber will be celebrating the rebrand and momentum at Casual Connect USA with a product demo, panel discussion and brand launch party. More information can be found at http://www.fyber.com.

"The rebrand to Fyber is beyond just a new company name. We've been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetization strategies," said Andreas Bodczek, co-founder and CEO, Fyber. "It's our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners' revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising."

Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for smarter ad monetization and user acquisition. Today, Fyber reaches over 100 million unique users per month and works with thousands of the world's leading developers, publishers and advertisers who use the platform to integrate, manage and optimize their mobile ad revenues. The platform has seen strong and steady quarter-over-quarter adoption, growing by 63% in integration, and by 250% in mediated revenue just in the last quarter alone.

"In this constantly evolving market,we are always looking to work with partners who offer tools that can help take our ad monetization strategies to the next level," says Alex Rosen, VP of Product, GREE International, Inc. "Fyber has tackled this issue head-on and their platform unifies the tools that a publisher needs to be successful. We look forward to seeing what the team at Fyber comes up with next."

Fyber takes an open approach, giving developers access to hundreds of demand sources and ad networks including Facebook Audience Network, Google AdMob, Apple iAd, AdColony, InMobi and more. With Fyber, developers have a transparent view of their revenue streams, so they can detect new monetization opportunities and make smarter decisions based on actionable insights. Fyber's key offerings include:

1. Ad Network Mediation - With an easy drag-and-drop SDK integration, developers can integrate, manage and optimize all their mediated ad networks to increase their advertising demand, while continuing to preserve their direct contractual relationships with the ad networks.
2. Ad Marketplace - Developers can access campaigns from hundreds of demand partners, video networks, agencies and direct advertisers without investing additional resources. This allows developers to achieve higher fill rates and higher eCPMs.
3. User Acquisition - Developers can acquire valuable users at scale by running CPI & CPE campaigns across the entire Fyber platform on iOS and Android. They can also build, manage and track ROI-positive campaigns with powerful targeting and bidding of rewarded and non-rewarded ad formats.
4. Multiple Ad Formats - Fyber offers the flexibility of both rewarded ad formats (offer walls and rewarded videos) and non-rewarded ad formats (interstitial ads and videos) to accommodate all of the developers' needs with a single platform.
5. Dashboard - Developers utilize a unified dashboard to analyze all streams of advertising revenue in a consolidated view with advanced yield optimization features, and can gain instant insight into new monetization opportunities. An underlying proprietary predictive algorithm enables customers to serve the highest-paying ads based on expected user behavior and payout.

In this $18 billion mobile ad revenue market, app developers recently voted Fyber (SponsorPay) to VentureBeat's index of the Top Ten Mobile Advertising Companies. Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, Fyber (SponsorPay) was lauded for easy integration, product support and a "fan favorite" dashboard.

Attending Casual Connect and want to meet up? Contact us at [email protected].
For more information on Fyber, please visit: http://www.fyber.com.

About Fyber
Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving over 100 million unique users per month, Fyber works with thousands of the world's leading developers, publishers and advertisers. Fyber is privately held and co-headquartered in San Francisco and Berlin.

# # #

Media Contact: Rachel Kahn, 415.321.1881, [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.