Click here to close now.



Welcome!

Agile Computing Authors: Sanjay Zalavadia, Elizabeth White, Dana Gardner, Kevin Benedict, Xenia von Wedel

Blog Feed Post

Leading Advertising Technology Company SponsorPay Rebrands as Fyber

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices

SAN FRANCISCO, Calif., July 17, 2014 - SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., ZeptoLab UK Ltd. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. To support the significant market growth in the U.S., the San Francisco office is slated to triple its headcount this year. Fyber will be celebrating the rebrand and momentum at Casual Connect USA with a product demo, panel discussion and brand launch party. More information can be found at http://www.fyber.com.

"The rebrand to Fyber is beyond just a new company name. We've been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetization strategies," said Andreas Bodczek, co-founder and CEO, Fyber. "It's our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners' revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising."

Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for smarter ad monetization and user acquisition. Today, Fyber reaches over 100 million unique users per month and works with thousands of the world's leading developers, publishers and advertisers who use the platform to integrate, manage and optimize their mobile ad revenues. The platform has seen strong and steady quarter-over-quarter adoption, growing by 63% in integration, and by 250% in mediated revenue just in the last quarter alone.

"In this constantly evolving market,we are always looking to work with partners who offer tools that can help take our ad monetization strategies to the next level," says Alex Rosen, VP of Product, GREE International, Inc. "Fyber has tackled this issue head-on and their platform unifies the tools that a publisher needs to be successful. We look forward to seeing what the team at Fyber comes up with next."

Fyber takes an open approach, giving developers access to hundreds of demand sources and ad networks including Facebook Audience Network, Google AdMob, Apple iAd, AdColony, InMobi and more. With Fyber, developers have a transparent view of their revenue streams, so they can detect new monetization opportunities and make smarter decisions based on actionable insights. Fyber's key offerings include:

1. Ad Network Mediation - With an easy drag-and-drop SDK integration, developers can integrate, manage and optimize all their mediated ad networks to increase their advertising demand, while continuing to preserve their direct contractual relationships with the ad networks.
2. Ad Marketplace - Developers can access campaigns from hundreds of demand partners, video networks, agencies and direct advertisers without investing additional resources. This allows developers to achieve higher fill rates and higher eCPMs.
3. User Acquisition - Developers can acquire valuable users at scale by running CPI & CPE campaigns across the entire Fyber platform on iOS and Android. They can also build, manage and track ROI-positive campaigns with powerful targeting and bidding of rewarded and non-rewarded ad formats.
4. Multiple Ad Formats - Fyber offers the flexibility of both rewarded ad formats (offer walls and rewarded videos) and non-rewarded ad formats (interstitial ads and videos) to accommodate all of the developers' needs with a single platform.
5. Dashboard - Developers utilize a unified dashboard to analyze all streams of advertising revenue in a consolidated view with advanced yield optimization features, and can gain instant insight into new monetization opportunities. An underlying proprietary predictive algorithm enables customers to serve the highest-paying ads based on expected user behavior and payout.

In this $18 billion mobile ad revenue market, app developers recently voted Fyber (SponsorPay) to VentureBeat's index of the Top Ten Mobile Advertising Companies. Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, Fyber (SponsorPay) was lauded for easy integration, product support and a "fan favorite" dashboard.

Attending Casual Connect and want to meet up? Contact us at [email protected].
For more information on Fyber, please visit: http://www.fyber.com.

About Fyber
Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving over 100 million unique users per month, Fyber works with thousands of the world's leading developers, publishers and advertisers. Fyber is privately held and co-headquartered in San Francisco and Berlin.

# # #

Media Contact: Rachel Kahn, 415.321.1881, [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...