Click here to close now.

Welcome!

Agile Computing Authors: Michael Kanasoot, Liz McMillan, Rex Morrow, Datical, Ruxit Blog, Elizabeth White

Blog Feed Post

Das führende Werbetechnologie-Unternehmen SponsorPay benennt sich in Fyber um

Der neue Markenname steht für die integrierte Monetarisierungslösung des Unternehmens, die App-Hersteller bei der Ertragssteigerung von Werbeeinnahmen auf mobilen Endgeräten unterstützt

SAN FRANCISCO, USA, 17 Juli 2014 - SponsorPay, eine mobile Supply Side Plattform, hat heute seine Umfirmierung in Fyber bekannt gegeben. Fyber ermöglicht es App-Herstellern wie GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. und vielen weiteren Unternehmen, sämtliche Werbeeinnahmequellen durch eine einheitliche Plattform zu integrieren, zu verwalten und zu optimieren. Seit der Gründung im Jahr 2009 ist das Unternehmen weltweit auf inzwischen 180 Mitarbeiter gewachsen und plant nun die Einstellung weiterer 70 Mitarbeiter bis Ende dieses Jahres. Um das starke Marktwachstum in den USA zu fördern, ist in diesem Jahr eine Verdreifachung der Personalstärke im Firmensitz in San Francisco vorgesehen. Fyber feiert das Rebranding und das Firmenwachstum bei der Casual Connect USA mit einer Produktvorstellung (Messestand Nr. 416), einer Paneldiskussion und einer Markeneinführungsparty.

„Bei der Umfirmierung in Fyber geht es um mehr als nur um einen neuen Firmennamen. Wir haben in den letzten achtzehn Monaten unsere Produktangebote kontinuierlich ausgebaut und unsere Partner dadurch in die Lage versetzt, intelligentere Monetarisierungsstrategien für Mobile Advertising zu entwickeln und umsetzen zu können", erklärt Andreas Bodczek, Mitbegründer und CEO von Fyber. „Unser Unternehmensziel ist es, die fragmentierte Werbeumgebung auf mobilen Endgeräten zu vereinheitlichen und Lösungen zur Ertragssteigerung unserer Partner anzubieten. Die Umfirmierung in Fyber ist für unser Unternehmen ein natürlicher Entwicklungsschritt in unserem Bemühen, die Zukunft der mobilen Werbung zu gestalten."

Über Fyber haben Entwickler Zugang zu einer Supply Side Platform, die eine komplette Produktpalette zur intelligenteren Werbemonetarisierung und Nutzerakquise beinhaltet. Heute erreicht Fyber monatlich über 100 Millionen Einzelnutzer und arbeitet mit tausenden weltweit führenden App-Herstellern und Werbetreibenden zusammen, denen die Plattform zur Integration, Verwaltung und Optimierung ihrer Werbeeinnahmen dient. Die Plattform hat einen starken und stetigen Zuwachs verzeichnet - etwa wurde allein im letzten Quartal die Anzahl der Integrationen um 63 Prozent gesteigert. Gleichermaßen stiegen die vermittelten Werbeumsätze um 250 Prozent an.

„In diesem sich kontinuierlich entwickelnden Markt suchen wir Partner und Tools, mit denen wir unsere Monetarisierungsstrategien für mobile Werbung auf ein neues Level bringen können", erläutert Alex Rosen, VP of Product der GREE International, Inc. „Fyber hat sich dieser Aufgabe intensiv gewidmet - die Plattform bietet Tools, die ein App-Hersteller benötigt, um erfolgreich und nachhaltig Werbeumsätze zu erzielen. Wir freuen uns auf weitere innovative Produktentwicklungen des Fyber-Teams."

Fyber verfolgt einen offenen Werbe-Ansatz und ermöglicht Entwicklern den Zugang zu hunderten Demand Side Plattformen und Werbenetzwerken, wie etwa Facebook Audience Network, Google AdMob, Apple iAd, und InMobi. Mit Fyber gewinnen App-Hersteller einen vollständigen Überblick über ihre Einnahmequellen aus Werbungeinblendungen durch eine zentrale cloud-basierte Software und können so neue Monetarisierungschancen erkennen und nutzen. Das Hauptangebot von Fyber umfasst:

  1. Ad Network Mediation - Mit einer einzelnen SDK-Integration können App-Hersteller mehrere Werbenetzwerke direkt integrieren, verwalten und optimieren. So können sie ihre Werbenachfrage erhöhen und dabei ihre direkten Vertragsbeziehungen mit den Werbenetzwerken beibehalten.
  2. Ad Marketplace - App-Hersteller haben Zugriff auf die Kampagnen von hunderten Nachfragepartnern, Videonetzwerken, Agenturen und anderen, ohne zusätzliche Ressourcen investieren zu müssen. Dadurch können die App-Entwickler höhere Auslastungsraten ihrer Werbeplätze und TKPs erreichen.
  3. User Acquisition - Ermöglicht es App-Herstellern im großen Maßstab neue, relevante Nutzer für ihre Apps auf iOS und Android zu gewinnen. Kampagnenarten umfassen CPI (Abrechnung nach installierten Apps) und CPE (Abrechnung nach Aktionen der User innerhalb einer App, z.B. Erreichen eines bestimmten Levels innerhalb eines Spiels).
  4. Verschiedene Werbeformate - Fyber bietet Optionen von Video- und Rich-Media-Interstitials zu „opt-in" Werbeformaten wie Offer Wall und Rewarded Video an. In letzteren können Nutzer Premium-Inhalte freischalten, indem sie Videos schauen, an Umfragen teilnehmen, etc. So deckt Fyber den kompletten Bedarf an mobilen Werbeformaten durch eine einzige Plattform ab.
  5. Dashboard - App-Entwicklern bietet Fyber ein einheitliches Tool mit dem sie sämtliche Umsatzquellen für Werbeeinnahmen in einer kompakten Ansicht analysieren und neue Monetarisierungspotenziale nutzen können. Der zugrundeliegende firmeneigene Vorhersagealgorithmus ermöglicht es den Kunden, die am meisten lukrative Werbung auf Grundlage des voraussichtlichen Verhaltens der Nutzer zu schalten.

Im 18-Milliarden-Dollar schweren Werbemarkt für mobile Endgeräte wählten App-Hersteller die Firma Fyber (SponsorPay) vor Kurzem in den VentureBeat-Index der Besten zehn Unternehmen für Mobile Advertising. In diesem Index, der anhand von Leser- und Kundenfeedback zusammengestellt wird, rangiert Fyber (SponsorPay) neben Facebook und Google und wurde besonders für die einfach zu integrierende Plattform, den umfangreichen Service und die Analysetools gelobt.

Besuchen Sie Casual Connect sind an einem Treffen mit uns interessiert? Kontaktieren Sie uns über [email protected].

Über Fyber
Fyber (vormals SponsorPay) ist ein führendes Werbetechnologie-Unternehmen, das App-Hersteller dabei unterstützt, intelligentere Monetarisierungsstrategien für Werbung in Apps auf mobilen Endgeräten mithilfe einer einheitlichen Supply Side Plattform umzusetzen. Fyber arbeitet mit tausenden der weltweit führenden Entwickler, App-Hersteller und Werbetreibenden zusammen und erreicht über 100 Millionen Nutzer pro Monat. Weitere Informationen zu Fyber finden Sie unter: http://www.fyber.com.

# # #

Pressekontakt: Rachel Kahn, 415.321.1881, [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...