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Das führende Werbetechnologie-Unternehmen SponsorPay benennt sich in Fyber um

Der neue Markenname steht für die integrierte Monetarisierungslösung des Unternehmens, die App-Hersteller bei der Ertragssteigerung von Werbeeinnahmen auf mobilen Endgeräten unterstützt

SAN FRANCISCO, USA, 17 Juli 2014 - SponsorPay, eine mobile Supply Side Plattform, hat heute seine Umfirmierung in Fyber bekannt gegeben. Fyber ermöglicht es App-Herstellern wie GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. und vielen weiteren Unternehmen, sämtliche Werbeeinnahmequellen durch eine einheitliche Plattform zu integrieren, zu verwalten und zu optimieren. Seit der Gründung im Jahr 2009 ist das Unternehmen weltweit auf inzwischen 180 Mitarbeiter gewachsen und plant nun die Einstellung weiterer 70 Mitarbeiter bis Ende dieses Jahres. Um das starke Marktwachstum in den USA zu fördern, ist in diesem Jahr eine Verdreifachung der Personalstärke im Firmensitz in San Francisco vorgesehen. Fyber feiert das Rebranding und das Firmenwachstum bei der Casual Connect USA mit einer Produktvorstellung (Messestand Nr. 416), einer Paneldiskussion und einer Markeneinführungsparty.

„Bei der Umfirmierung in Fyber geht es um mehr als nur um einen neuen Firmennamen. Wir haben in den letzten achtzehn Monaten unsere Produktangebote kontinuierlich ausgebaut und unsere Partner dadurch in die Lage versetzt, intelligentere Monetarisierungsstrategien für Mobile Advertising zu entwickeln und umsetzen zu können", erklärt Andreas Bodczek, Mitbegründer und CEO von Fyber. „Unser Unternehmensziel ist es, die fragmentierte Werbeumgebung auf mobilen Endgeräten zu vereinheitlichen und Lösungen zur Ertragssteigerung unserer Partner anzubieten. Die Umfirmierung in Fyber ist für unser Unternehmen ein natürlicher Entwicklungsschritt in unserem Bemühen, die Zukunft der mobilen Werbung zu gestalten."

Über Fyber haben Entwickler Zugang zu einer Supply Side Platform, die eine komplette Produktpalette zur intelligenteren Werbemonetarisierung und Nutzerakquise beinhaltet. Heute erreicht Fyber monatlich über 100 Millionen Einzelnutzer und arbeitet mit tausenden weltweit führenden App-Herstellern und Werbetreibenden zusammen, denen die Plattform zur Integration, Verwaltung und Optimierung ihrer Werbeeinnahmen dient. Die Plattform hat einen starken und stetigen Zuwachs verzeichnet - etwa wurde allein im letzten Quartal die Anzahl der Integrationen um 63 Prozent gesteigert. Gleichermaßen stiegen die vermittelten Werbeumsätze um 250 Prozent an.

„In diesem sich kontinuierlich entwickelnden Markt suchen wir Partner und Tools, mit denen wir unsere Monetarisierungsstrategien für mobile Werbung auf ein neues Level bringen können", erläutert Alex Rosen, VP of Product der GREE International, Inc. „Fyber hat sich dieser Aufgabe intensiv gewidmet - die Plattform bietet Tools, die ein App-Hersteller benötigt, um erfolgreich und nachhaltig Werbeumsätze zu erzielen. Wir freuen uns auf weitere innovative Produktentwicklungen des Fyber-Teams."

Fyber verfolgt einen offenen Werbe-Ansatz und ermöglicht Entwicklern den Zugang zu hunderten Demand Side Plattformen und Werbenetzwerken, wie etwa Facebook Audience Network, Google AdMob, Apple iAd, und InMobi. Mit Fyber gewinnen App-Hersteller einen vollständigen Überblick über ihre Einnahmequellen aus Werbungeinblendungen durch eine zentrale cloud-basierte Software und können so neue Monetarisierungschancen erkennen und nutzen. Das Hauptangebot von Fyber umfasst:

  1. Ad Network Mediation - Mit einer einzelnen SDK-Integration können App-Hersteller mehrere Werbenetzwerke direkt integrieren, verwalten und optimieren. So können sie ihre Werbenachfrage erhöhen und dabei ihre direkten Vertragsbeziehungen mit den Werbenetzwerken beibehalten.
  2. Ad Marketplace - App-Hersteller haben Zugriff auf die Kampagnen von hunderten Nachfragepartnern, Videonetzwerken, Agenturen und anderen, ohne zusätzliche Ressourcen investieren zu müssen. Dadurch können die App-Entwickler höhere Auslastungsraten ihrer Werbeplätze und TKPs erreichen.
  3. User Acquisition - Ermöglicht es App-Herstellern im großen Maßstab neue, relevante Nutzer für ihre Apps auf iOS und Android zu gewinnen. Kampagnenarten umfassen CPI (Abrechnung nach installierten Apps) und CPE (Abrechnung nach Aktionen der User innerhalb einer App, z.B. Erreichen eines bestimmten Levels innerhalb eines Spiels).
  4. Verschiedene Werbeformate - Fyber bietet Optionen von Video- und Rich-Media-Interstitials zu „opt-in" Werbeformaten wie Offer Wall und Rewarded Video an. In letzteren können Nutzer Premium-Inhalte freischalten, indem sie Videos schauen, an Umfragen teilnehmen, etc. So deckt Fyber den kompletten Bedarf an mobilen Werbeformaten durch eine einzige Plattform ab.
  5. Dashboard - App-Entwicklern bietet Fyber ein einheitliches Tool mit dem sie sämtliche Umsatzquellen für Werbeeinnahmen in einer kompakten Ansicht analysieren und neue Monetarisierungspotenziale nutzen können. Der zugrundeliegende firmeneigene Vorhersagealgorithmus ermöglicht es den Kunden, die am meisten lukrative Werbung auf Grundlage des voraussichtlichen Verhaltens der Nutzer zu schalten.

Im 18-Milliarden-Dollar schweren Werbemarkt für mobile Endgeräte wählten App-Hersteller die Firma Fyber (SponsorPay) vor Kurzem in den VentureBeat-Index der Besten zehn Unternehmen für Mobile Advertising. In diesem Index, der anhand von Leser- und Kundenfeedback zusammengestellt wird, rangiert Fyber (SponsorPay) neben Facebook und Google und wurde besonders für die einfach zu integrierende Plattform, den umfangreichen Service und die Analysetools gelobt.

Besuchen Sie Casual Connect sind an einem Treffen mit uns interessiert? Kontaktieren Sie uns über [email protected].

Über Fyber
Fyber (vormals SponsorPay) ist ein führendes Werbetechnologie-Unternehmen, das App-Hersteller dabei unterstützt, intelligentere Monetarisierungsstrategien für Werbung in Apps auf mobilen Endgeräten mithilfe einer einheitlichen Supply Side Plattform umzusetzen. Fyber arbeitet mit tausenden der weltweit führenden Entwickler, App-Hersteller und Werbetreibenden zusammen und erreicht über 100 Millionen Nutzer pro Monat. Weitere Informationen zu Fyber finden Sie unter: http://www.fyber.com.

# # #

Pressekontakt: Rachel Kahn, 415.321.1881, [email protected]

Source: RealWire

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