Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski

Related Topics: @DXWorldExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, Agile Computing, @CloudExpo, @ThingsExpo

@DXWorldExpo: Article

The Rebirth of Cool: Apple, IBM & Big Data

Apple CEO Tim Cook Touts Big Data Analytics in Deal

The rather stunning deal between Apple and IBM-described as "exclusive" by both parties-has been hailed as a victory for Apple, a victory for IBM, and a "victory for design."

Actually, it's a victory for Big Data. Apple has cultivated an image as the coolest of companies from the time of its counter-cultural inception, through its anti-Big Brother phase and cultish years of 3% marketshare, to its current status of the Sony of the new century.

Yet the very unhip, dry topic of Big Data was front and center in CEO Tim Cook's remarks about the new agrreement with IBM.

The reason, it seems, is that Cook and the rest of Apple management realize they have a tiger by the tail with the iPhone, iPad, and iOS. Today's mobile devices are powerful enough to deliver highly usable apps and generate gigs and gigs of data over increasingly powerful wireless networks.

No disrespect to top game designers, but the industrial-strength app demanded by companies in the pharmaceutical, transportation, energy, and other big business sectors are not going to be banged out by genius individuals in their apartments. Apple needed IBM to build these post-industrial-strength apps.

The Rebirth of Cool
So the iPhone is cool, too. Can't hurt. But my guess is that Apple brought a very serious business focus in its talks with IBM to ace out Android OS, Blackberry, and Windows phones in this deal. The cool factor was probably low on the list until the public announcement.

More accurately, Tim Cook mentioned Big Data analytics rather than simply Big Data, another sign that his eye is on the serious business aspect of this deal. Analytics, whether in real-time, close time, or more leisurely mining applications, is a golden goose of the Information Age. IBM will keep Apple's goose from getting cooked, even as the company continues to adapt to quickly changing consumer tastes.

This last point could be the ironic aspect of the deal. Enterprise IT managers don't like constant change, and will want some product stability from Apple, even as the company faces slews of consumer-market competitors and a public that wants new toys every year.

For now, this very public marriage of sorts between Apple and IBM has thrust Big Data into the limelight anew. I think that's very cool.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
"Avere Systems deals with data performance optimization in the cloud or on-premise. Even to this day many organizations struggle with what we call the problem of data gravity - 'Where should I put the data?' - because the data dictates ultimately where the jobs are going to run," explained Scott Jeschonek, Director Cloud Solutions at Avere Systems, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.