Welcome!

Agile Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Larry Alton

Blog Feed Post

How effective is your Big Data strategy

No doubt you’ve seen the stats and heard about the rapid advance of Big Data, how data doubles every two years, and the ginormous amounts of data that will be tracked as more and more physical objects get connected to the Internet. We all get that Big Data is huge and that it’s a key market differentiator today.

 

big data pic 1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

But what does all this mean on the ground, in the day to day activities of the small business trying to survive? How effective is your Big Data strategy? Your initial response may be that your data is not that “Big.” Okay, that’s well and good, but how effectively are you leveraging the information you DO have? Are you capturing 360 degree customer insights and what people are saying about your products, brands, and services? Do you even have a strategy in place to begin with?

 

If any of the answers here are “Don’t know” or “No” or “Not very” then your business is at risk of being left in the dust. Stakes are too high in this economy to skimp on this critical market. Your organization needs to organize a Big Data strategy, and fast!

 

The first obvious step is to take an inventory of your Big Data efforts. Be honest and ask if there’s a substantive effort to capture and use your in-house data. If not, then where do you fall short and where can you improve? To help assess your current Big Data initiative, we’ve included a set of guidelines that can serve as a reality check on your efforts (or lack thereof!).

 

Big Data IS for small business: Get over the myth that Big Data is only for enterprises. As one analyst has well stated, “Big data is a relative term. Every organization has a tipping point, and most organizations – regardless of size – will eventually reach a point where the volume, variety and velocity of their data will be something that they have to address.”

 

big data pic 2

Formulate your business problem: Define exactly what your business proposition is or what hypothesis you want to prove or disprove? Look across the organization at your KPIs and ask stakeholders to weigh in to address where to cut costs and improve revenue. For example, you may start with something as simple as increasing engagements on Facebook? In that case, you’ll want to see what kinds of posts are getting the most likes. How about posts containing images?

 

Identify your data: Figure out what types of data are required to answer your business question. Some basic things you’ll need to explore are the variety and types of data available to address your business question? You will also need to know if there’s enough data and enough history and granularity in the data to support your analysis. For example, if you want to know the best day and time of the week to kickoff your email marketing campaign, then you’ll need to look at your email open rates.

 

Kickoff your analysis: This may be as straightforward as using Google Analytics to get insights on where your web traffic is coming from, what pages visitors are looking at, on what devices, and what the general traffic patterns are looking like. If you’re doing email marketing with a tool like MailChimp, then start by reviewing your email open rate statistics. How about leveraging the growing numbers of predictive analytics tools on the market today. Whatever approach you take to analysis the best advice is to start small, gather some results, and scale up. There’s no need to boil the ocean to find what you’re looking for.

 

Act on your findings: What action is your analysis driving at? If your data shows more email open rates on Wednesday, then try starting your next few email marketing campaigns on a Wednesday to see if your results match the initial findings. If you’re finding that a good number of visitors are using mobile devices to access your website, then take measures to ensure that your business is mobile friendly. Is your website responsive web enabled for different devices? Your initial actions may not lead to the results you expected, and that’s okay. Just keep trying and don’t give up! Also, be sure to get commitment up front from other business stakeholders to ensure that the final results are appropriately applied within the organization.

 

big data pic 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Be ready for the Internet of Things: IoT will radically change your Big Data strategy. Many companies are already jumping on the Internet of Things bandwagon and for good reasons. McKinsey Global Institute reports that the IoT business has the potential to deliver between $2.7 and $6.2 trillion of revenue by 2025.

Read the original blog entry...

More Stories By Hovhannes Avoyan

Hovhannes Avoyan is the CEO of PicsArt, Inc.,

@ThingsExpo Stories
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...