Welcome!

Web 2.0 Authors: Roger Strukhoff, Elizabeth White, Kevin Benedict, Liz McMillan, Esmeralda Swartz

Blog Feed Post

Facebook Tweaked its Android App to Help Growth in Emerging Markets

Facebook

Facebook is turning its attention to users in emerging markets, and Africa in particular. The company has retooled its Android app to bring a multitude of speed and performance improvements to those with low-end devices and modest internet connections. Earlier this year, the company ran a series of fact-finding missions to Africa in order to test how the app behaved under native conditions — that means lower quality devices and basic mobile networks. The fruit of that initiative is this Android app update, which the company says includes performance gains across the board, including: Up to 50 percent reduction in initial start time; Up to 50 percent reduction in data used; and Up to 90 percent reduction of instances of images loading slowly or failing to load at all.

Read the full story at The Next Web.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.