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Twitter Acquires Live-TV Clipping Service SnappyTV

SnappyTV

Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly after they’re first aired. Launched in 2010, San Francisco-based SnappyTV has been been partnering with the likes of FOX Sports, NBC Sports, CBS, HBO, and NBA. It basically lets broadcasters distribute near real-time video clips across the Web and social media channels such as Twitter and Facebook. The deal makes absolute sense for Twitter (and SnappyTV), given its evolution as a platform for broadcasters. Back in September, news emerged that the US National Football League (NFL) was partnering with Twitter to bring video highlights directly to the platform, viewable on PCs and mobile devices, with users able to access a packaged, NFL programming schedule directly on Twitter, including in-game highlights.

Read the full story at The Next Web.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.