Welcome!

Agile Computing Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Andy Thurai

Related Topics: @DXWorldExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing

@DXWorldExpo: Blog Post

Monetizing Data and Driving the Customer Experience

Do the two really go hand in hand?

As revenues from traditional voice and messaging channels continue to dwindle, operators are reassessing their role in the digital communication value chain, and defining what value they can bring to their customers.

Of course "customers" increasingly includes partners as well as end users, as operators and digital service providers join forces to bring new services and tariffs to market.

The value of customer context data

Operators are adapting to ensure they remain relevant to subscribers whose expectations are shifting upwards, exponentially.

As part of this refocusing exercise, many operators are putting renewed attention on extracting insights from their customer data.

By unlocking this knowledge, operators are of course in a position to upsell and cross-sell their own services more effectively. But the new revenue opportunity comes from selling this  customer data, or analysis of the information, to third parties for advertising or market research.

The benefits to operator and any partners they choose to share information with are clear. The stumbling block for operators comes in framing a positive case for third party data sharing to their subscribers, who trust their operator to protect their data.

As a society, we are accustomed to target advertising and, in many cases, we see the value that it can bring to us. For example, it's second nature to browse through Amazon's ‘Recommended' list, which shows us products we might be interested in based on our purchase history. Even our Google searches are contextualized based on our location, presenting us with relevant results.

Operators need to be sensitive towards end customers' concerns about how their personal information is used for marketing purposes, whilst actively demonstrating the benefits of making their mobile data more available. Because, as has been already demonstrated, once consumers see the value that such schemes bring to them personally they are much less concerned about privacy issues (on an anonymized and   aggregate basis).

Data Sharing

Operators should be proactive in talking about the value of data sharing with customers, and be transparent in setting the opt-in parameters.

This could simply be giving the operator permission to share more information about who and where they are. In return, the customer may receive more personalized offers and deals to their phone from third party companies who want to reach them.

There is a value to enhanced data mining to all in the value chain and the precedent for personalized marketing has already been set.

As trusted guardians of data, operators simply need to strike partnerships that will offer genuine value, and then be confident in making the case for data sharing to their customers. This market is for the taking, and operators have a chance to reinvent themselves as digital service providers, opening up lucrative new revenue streams.

The Veris Convergent Context-awareness Center (C3) is a Big Data appliance from AsiaInfo, which enables operators to make relevant and personalized marketing offers and timely policy changes to precisely targeted audiences at the ideal moment for each individual customer.  This capability is based on Veris C3's sophisticated Data Behavior Insights and real-time knowledge of each customer's context.

More Stories By Katie Matthews

B2B marketing professional working in the Cambridge technology sector, with specialist experience in telecommunications.

IoT & Smart Cities Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...