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IoT Expo: Article

Podcast: IBM's Sandy Carter Gets Social

Big Blue VP talks about ecosystems - and that includes you

"Companies that don't leverage social will be extinct before long," noted Sandy Carter, IBM's General Manager of Ecosystem Development and Social Media Evangelist, in this exclusive Q&A.

Sandy recently spoke to me about social media, the cloud, and all that it entails for Big Blue. She outlined an ecosystem of traditional partners and "influencers," a diverse group that includes customers, academia, agencies, as well as technology partners.

"The cloud has really changed the game," she said. 'It's really opened the door for these new types of partners."

Listen to what else she had to say in our exclusive podcast.

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More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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