|By Business Wire||
|June 6, 2014 03:30 AM EDT||
UNICEF e Pampers ieri hanno solennizzato la rivoluzionaria collaborazione che punta a eliminare il tetano materno e neonatale. Una malattia mortale, ma del tutto prevenibile, che miete ogni anno le vite di 58.000 neonati.
L-R: Dr Mickey Chopra (UNICEF Chief of Health), Matthew Price (Vice President, Babycare, Procter & Gamble), Dr Holly Phillips (CBS Medical Correspondent), Gerard Bocquenet (Director of Private Fundraising & Partnerships, UNICEF) and Tom Zara (Global Practice Leader of Corporate Citizenship, Interbrand) at the announcement of the Pampers-UNICEF Life-Saving Journey: A roadmap for a ground-breaking public-private partnership (Photo: Business Wire)
Nel corso di un evento che si è svolto presso la UNICEF House, Pampers (P&G) e UNICEF, in collaborazione con Interbrand, hanno fatto il punto su una campagna di quasi 10 anni che ha aiutato a fornire 300 milioni di dosi di vaccino antitetanico a puerpere e neonati, contribuendo a sradicare la malattia in 14 paesi. In quest'ambito è stata inoltre organizzata una tavola rotonda-dibattito a cui hanno partecipato le organizzazioni e moderata dal Dr. Holly Phillips, CBS News Medical Contributor.
"Dalla collaborazione tra UNICEF e Pampers è nata la necessaria attenzione verso una malattia precedentemente pressoché sconosciuta", ha dichiarato Gérard Bocquenet, nuovo Direttore della raccolta fondi privati e partnership di UNICEF. "Questo ci permette non solo di aiutare a proteggere milioni di donne e i loro bimbi da una malattia mortale, ma si è anche trasformato per UNICEF in una piattaforma vitale che richiama nuovi donatori su scala mondiale".
Nel corso dell'evento Pampers e UNICEF hanno attribuito molto del successo ottenuto alla valutazione strategica condivisa dai due partner in materia di missione, visione e valore del marchio: missione di UNICEF è promuovere la "sopravvivenza, la protezione e lo sviluppo dei bambini" con la visione di Pampers per quanto riguarda "l'impegno per la salute e la crescita serena di ogni piccolo".
"Grazie all'azione congiunta di UNICEF, di Pampers e delle mamme che fanno la spesa, i fondi raccolti dal noto produttore di prodotti per l'infanzia hanno già aiutato a eliminare il tetano materno e neonatale in 14 paesi in base al principio '1 confezione = 1 vaccino'; una meccanica semplice, ma efficace", ha commentato Matthew Price, vicepresidente del settore Babycare presso P&G.
Oltre a condividere il loro percorso verso il successo, Pampers e UNICEF hanno presentato una serie di cortometraggi girati durante un recente viaggio in Indonesia, per dimostrare il forte impatto ottenuto dalla campagna e promuovere la natura reciprocamente benefica della riuscita collaborazione.
Per vedere i cortometraggi utilizzare questo link https://www.youtube.com/watch?v=6PMGut4gEZo.
"Visitare l'Indonesia con il team di Pampers e UNICEF è stata un'esperienza molto toccante", ha dichiarato Andrea Sullivan, direttore marketing di Interbrand. "La collaborazione tra Pampers e UNICEF rappresenta un esempio reale di collaborazione, in cui una delle più importanti organizzazioni non profit e la sua controparte multinazionale hanno progettato e concretizzato una partnership mondiale per trasformare la raccolta fondi destinati a una causa sociale, aumentando la consapevolezza sul problema, con risultati senza precedenti".
Questa partnership ha consentito di ottenere grandi successi, ma il tetano materno e neonatale continua a mettere in pericolo le vite di 100 milioni di mamme e dei loro neonati in 25 paesi del mondo, in particolare tra le popolazioni più povere e vulnerabili.
Informazioni sul tetano
Il tetano materno e neonatale può essere prevenuto con semplici iniezioni alle donne in gravidanza o in età fertile, proteggendo sia le mamme che i loro bambini prima della nascita in questo delicato periodo. Con la vaccinazione gli anticorpi passano dalla mamma al feto attraverso la placenta. L'Organizzazione mondiale della sanità (OMS) e l'UNICEF raccomandano la somministrazione di 3 dosi di vaccino antitetanico per garantire un'immunità a lungo termine: con 2 dosi, la protezione per la donna vaccinata dura 3 anni, mentre con 3 dosi, la protezione si estende a 5 anni e in entrambi i casi sarà trasmessa anche al bambino fino ai 2 mesi di vita.
Informazioni su Pampers
Pampers® opera per la crescita di ogni bambino nel mondo e collabora in maniera continuativa con ONG, enti benefici, ospedali e professionisti sanitari aiutandoli a 'fare la differenza'. Alcune delle tante iniziative che dimostrano il costante impegno di Pampers® verso i bimbi vulnerabili e svantaggiati a livello internazionale includono i programmi educativi per mamme e future mamme, formazione per medici e infermieri, oltre alla donazione di attrezzature a reparti maternità e orfanotrofi.
UNICEF in ogni sua iniziativa promuove i diritti e il benessere dell'infanzia. Insieme ai nostri partner operiamo in 190 paesi e territori per tradurre questo impegno in azioni concrete, concentrando i nostri sforzi in particolare sui bambini più vulnerabili ed esclusi, ma sempre a vantaggio di tutti i piccoli di tutto il mondo. Per maggiori informazioni sull'UNICEF e sul suo operato visitate il sito www.unicef.org.
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