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Agile Computing Authors: Elizabeth White, Liz McMillan, Jeev Trika, Karyn Jeffery, Yakov Fain

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Use Any Music or Radio App With Jongo Multiroom Speaker System; Pure Announces Availability of 'Bluetooth Caskeid'

Pure Further Personalizes Award-Winning Multiroom Audio Experience With Increased Flexibility and New On-Trend Color Options

SAN FRANCISCO, CA -- (Marketwired) -- 06/05/14 -- Pure announces that its Jongo wireless multiroom speakers can now be used with any music streaming service including Pandora, Rdio, Deezer and Spotify. This new update is enabled through the integration of 'Bluetooth Caskeid', an enhancement to the superior synchronization technology used in Jongo speakers.

Globally, there are reportedly 500 different music services available across 100 territories,* as well as thousands of radio apps, and this new flexible approach allows music fans to stream their preferred music or radio service, whether that be Radioplayer in the UK, SiriusXM in the US, Spotify or lesser known apps such as Madagascar radio, to multiple Jongo speakers and enjoy their favorite playlists and content throughout their homes.

Caskeid is a licensable technology** developed by Pure's parent company, Imagination Technologies, to deliver exceptionally accurate synchronized wireless multiroom connected audio streaming. The unique and patented Caskeid technology delivers outstanding audiophile-quality stereo playback with less than 25µs synchronization accuracy, providing a true 'Wi-Fi Hi-Fi' experience that is good enough to replace wires, satisfying even the most demanding audiophile.

This new enhancement to Caskeid seamlessly delivers app content to multiple speakers with a unique combination of Bluetooth and Wi-Fi. Users simply select their chosen music or radio service app and send it via Bluetooth to a single Jongo speaker in a group. The Caskeid technology integrated into the Jongo speakers takes care of ensuring that music is then seamlessly and synchronously sent to all the speakers in the group.

"Jongo was designed with flexibility in mind and now we've taken this concept a huge step further with Bluetooth Caskeid, which brings one of the world's most accurate and advanced audio synchronization technology together with the most comprehensive audio content, to a much wider audience, giving them the choice to listen to whatever they want, in great quality throughout the home," said Noam Meppen, Pure's director of sales, US.

Both Android and iOS users can now access this new feature.

Pure is also announcing the availability of its latest line of colorful speaker grill accessories for the Jongo multiroom speaker system giving consumers the perfect match for their home décor or mood. Chosen based on both 2014 color trend reports and consumer research***, Pure offers two new collections, 'Neutral' and 'Vibrant'. The 'Neutral' collection features Slate, Salted Caramel, Sandstone and Nettle, and the 'Vibrant' color collection is comprised of Vermillion, Royal Blue, Lilac and Mango.

These colorful Jongo accessories join the optional stands for Jongo T2, T4 and T6 and wall mounts that are also available for Jongo T2 and Jongo T4****. The new speaker grills are available now from $19.99 MAP at Pure.com and from Amazon.com in the coming weeks. Jongo speakers can also be purchased at Walmart stores and Walmart.com.

For more information, please visit www.pure.com/us, www.caskeid.com or our US Facebook page.

Editor's Notes

*IFPI report 2013 - services are only counted once in the overall figure even if they are licenced in multiple territories.

**Caskeid has already been licensed by Onkyo and the Media-Saturn group for its PEAQ MUNET speakers. All Caskeid enabled speakers will be interoperable.

***Global trends from Pantone VIEW Home and Interiors 2014, WSGN Global Color Analysis Barometer and Pantone Spring/Summer 2014 Fashion Report.

****Colored speaker grills and clip on covers are available for Jongo S3, A2, T2 and T4. Jongo T6 is available in Piano (white base with black speaker grill) and black only.

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal www.pureconnect.com. Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

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