Welcome!

Web 2.0 Authors: Liz McMillan, Elizabeth White, Jayaram Krishnaswamy, Pat Romanski, Yeshim Deniz

News Feed Item

Hootsuite Launches Custom Education Program to Accelerate Social Media Success Across Enterprises

Hootsuite's new offering addresses growing digital skills gap across organizations and provides customized social media training solutions

LONDON, ENGLAND -- (Marketwired) -- 06/04/14 --

Editors Note: There is a photo associated with this press release.

To empower enterprises in staying ahead of today's rapidly changing digital landscape, Hootsuite, the world's most widely used social relationship platform, today announced the launch of its Custom Education Program from Connect via Hootsuite: London. Hootsuite Custom Education offers organizations tailored social media training programs to develop employee competencies, increase employee engagement online, build brand advocacy and mitigate social risk. By empowering a workforce to effectively and responsibly engage on social channels, businesses can maintain competitive advantage while accelerating key business objectives using social media.

"While many organizations are realizing the power of social engagement, 77% of companies consider missing digital skills to be the key hurdle to their social transformation(ii)," says Jeanette Gibson, vice president of community and customer experience, Hootsuite. "Empowering your employees to be confident and knowledgeable is critical to the success of a social business and staying ahead of the competition; Hootsuite's Custom Education Program enables senior leaders to tailor training for their organization based on specific business needs."

Hootsuite Custom Education programs offer:


--  Flexible Learning Packages 
    --  Senior leaders have the ability to customize curriculums based on
        skill levels and business needs 
    --  Content is available for a la carte customization from Hootsuite's
        extensive library of educational content from Hootsuite University
        and The Newhouse-Hootsuite Advanced Social Media Strategy
        Certification, addressing specific needs of organizations and
        ensuring baseline knowledge among employees on social media best
        practices

--  Tailored content and curriculum 
    --  Clients work alongside our industry-leading experts to design
        comprehensive and customized lessons, based on their company's top
        priority education objectives

--  Easy-to-use, Scalable Training Platform 
    --  Clients deploy private e-learning platforms with easy on-boarding
        and user interface, dynamic assessments, and strong analytics to
        measure the business impact of education

Hootsuite Enterprise customers are already implementing Hootsuite Custom Education across their workforce, including global publisher Wiley.

"I'm thrilled that Wiley partnered with Hootsuite because of their expertise in the social space and the flexibility of the program," says Clay Stobaugh, senior vice president and chief marketing officer, Wiley. "We were able to mix the great content from Hootsuite University and the Newhouse-Hootsuite Advanced Social Media Strategy Certification with our corporate need to provide a comprehensive skillset for our global colleagues."

As innovation leaders in social media education, Hootsuite's education solutions unlock the productive potential of employees, allowing companies to thrive in a rapidly changing business landscape where every individual has the power to communicate and collaborate on a massive scale. Over 11,000 professionals have earned their Hootsuite Certification, and Hootsuite has educated 60,000+ professionals and businesses through Hootsuite University and The Newhouse-Hootsuite Advanced Social Media Strategy Certification. Hootsuite has also worked with over 300 global higher education institutions, empowering students with digital skills for today's workforce.

To learn more about powering social media success in the enterprise through education, sign up now for Hootsuite's live webinar, "Accelerate Your Social Transformation: Social Media Education for Employees," on Wednesday, June 11, 2014 at 11:00 a.m. EST. The webinar will feature insights from Michelle Lockett, social marketing director, corporate marketing at Wiley; Dr. William J. Ward, social media professor at Syracuse University; and Jeanette Gibson, vice president of community and customer experience at Hootsuite.

(ii) "The Digital Talent Gap: Developing Skills for Today's Digital Organizations", Capgemini Consulting, 2013

More information:


--  Webinar: https://socialbusiness.hootsuite.com/webinar-accelerate-your-
    social-transformation.html 
--  Blog Post: http://blog.hootsuite.com/hootsuite-custom-education 
--  Landing Page: http://hootsuite.com/custom-education 
--  Media Kit: http://media.hootsuite.com/media-kit

About Hootsuite

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit http://www.hootsuite.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140603-blog-header.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...