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Agile Computing Authors: Elizabeth White, Liz McMillan, Sanjay Zalavadia, Xenia von Wedel, Dana Gardner

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Kabam to Bring its Hit Mobile Games to Microsoft Family of Windows Devices

Kabam, the leader in the western world for free-to-play games for traditional players, today announced a new, broad-reaching agreement to bring its hit franchise games to Microsoft’s rapidly expanding Windows device ecosystem.

As part of the deal, Kabam will deliver its lineup of hit games to Windows tablets and phones over the next year, including Fast & Furious 6: The Game, Dragons of Atlantis: Heirs of the Dragon and The Hobbit: Kingdoms of Middle-earth. Moving forward, Windows users will be able to play future Kabam games in the same timeframe as other platforms.

“Kabam’s goal is to be the free-to-play games leader across all mobile platforms,” said Kent Wakeford, chief operating officer of Kabam. “Collaborating with Microsoft to put Kabam games on Microsoft mobile devices is a further step toward Kabam’s platform ubiquity.”

Windows Phone is a top three smartphone operating system and, according to IDC, the fastest growing platform among the leading operating systems with 91 percent year-over-year gain in 2013. According to IDC’s mobile phone forecast, Windows Phone stands to grow the fastest among the leading smartphone operating systems with a predicted compound annual growth rate for 2013-2018 of 28.1 percent, driven by a strong Nokia device portfolio as well as the addition of nine new Windows Phone partners.

“Kabam is a leader in free-to-play games with a strong record of delivering game experiences that people love,” said Steven Guggenheimer, corporate vice president and chief evangelist, Developer eXperience and evangelism, Microsoft Corp. “Bringing its existing franchise games as well as future hit titles makes the Windows ecosystem even more robust. In return Kabam will enjoy unmatched monetization opportunities, such as our industry-leading 61 carrier billing connections in 36 markets.”

“Kabam is eager to take advantage of the increasing popularity of Windows devices,” said Kabam Senior Vice President of Business Development Mike DeLaet. “By combining unique Microsoft technologies and merchandising opportunities with our robust games, Kabam and Microsoft will drive new types of innovation that will attract new gamers globally.”

Terms of the partnership are not disclosed. However, the companies said Microsoft will feature all new Kabam games and major updates, and Kabam will include the Windows Store badge alongside other platform partners in its marketing and promotion of Kabam games.

Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012.

About Kabam

Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam's 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam's Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam's technology platform, distribution channels, data analytics and best practices that Kabam's in-house development teams use to bring wildly successful games to players worldwide. Kabam has approximately 800 employees around the world, with corporate headquarters in San Francisco. The company's investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at www.kabam.com.

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