Welcome!

Agile Computing Authors: Janakiram MSV, Pat Romanski, Dana Gardner, Liz McMillan, Fouad Khalil

News Feed Item

Hootsuite Launches EMEA Social Business Event, Connect via Hootsuite: London

Hootsuite Announces Custom Education Programme, Refreshed Branding, New Suggested Content Feature from Connect via Hootsuite: London

LONDON, ENGLAND -- (Marketwired) -- 06/04/14 -- Hootsuite, the world's most widely used social relationship platform, is today making key announcements during its first European business conference Connect via Hootsuite: London (#CvHL). The business event is bringing together global brands, partners and thought leaders to discuss the key industry trends and best practices in social business strategy. Connect via Hootsuite welcomes hundreds of top businesses and social experts to cover topics from crisis communications and security compliance, to social media at scale and driving business ROI. The conference is Hootsuite's first London event following strong 2014 momentum in EMEA.

Regional EMEA Growth

Hootsuite's expansion in EMEA extends the success of the company, founded in 2008 in Vancouver, Canada. Staff in EMEA has tripled to 110 of the company's 530 global staff (2014 YTD). Throughout Europe, Hootsuite now counts 2.5 million users and is available in 16 languages, nine of which are specific to EMEA. Since January 2014, more than 100 new EMEA enterprise customers have signed with Hootsuite, bringing the total to more than 400 in the region, and over 1,300 globally. Key EMEA customers include 1&1 Internet, adidas, BASF, Cambridge University Press, Celesio, Expedia, Nintendo of Europe, UK Ministry of Defense, LateRooms.com, Network Rail, NATO, Swarovski Group, Thales, WDR, Victorinox and Virgin.

Hootsuite has also seen a rapid growth in revenue in EMEA, with an 87 percent jump since Q1 2013. The Hootsuite Enterprise customer base has increased by 131 percent, Hootsuite Pro customers by 49 percent, and Hootsuite Free customers by 54 percent.

"I'm incredibly proud to be a part of Hootsuite's expansion into Europe. Two years ago we on-boarded our first enterprise customer and today, with a strong team of customer success managers and launch specialists throughout the region, we are set up to amplify our customers' success in social business. Hootsuite's accelerated investment in product innovation, coupled with our extensive ecosystem of partners and social networks across the world, will continue to enable our customers to revolutionise the way they communicate," comments Joseph Smith, General Manager Hootsuite EMEA.

Today, Hootsuite has an innovative and thriving ecosystem of 100+ app integrations, technology partnerships, agencies and solution partners. The growing ecosystem enables global brands to scale and flex their business strategies to cater for specific regions. This network of best-in-breed partner integrations accelerates the ability to harness the value of social relationships and drive social transformation across the business. Customers can choose the tools best suited for their business needs, such as video sharing platforms, file repositories, content discovery, marketing automation, as well as CRM platforms, enabling them to leverage their existing investments.

Key announcements from Connect via Hootsuite: London

Custom Education for Enterprises

Hootsuite has announced a new Custom Education programme to better enable and empower enterprise employees to effectively and responsibly engage on social media. In today's rapidly changing digital landscape, training is crucial for any large organisation to keep up and remain competitive. Early adopters are already rolling out Custom Education across their organisation to address this growing skills gap by developing employee skills and competencies, increasing employee engagement online, building brand advocacy and mitigating social media risk. Hootsuite's Custom Education gives clients a bespoke education platform, tailored content and a cutting-edge curriculum that includes selected lessons from the already existing Hootsuite University, online training platform.

A more refined brand

As part of CvHL, Hootsuite has unveiled a brand refresh which represents the flexibility, confidence and simplicity that over nine million people worldwide have come to rely on with Hootsuite. Dee Anna McPherson, VP of Marketing comments: "The Hootsuite brand has always, and will continue to, reflect the fun, lively and approachable culture of the company. However, use of social media is far more sophisticated today and our brand identity needs to represent the way the company, and the market, has matured."

Suggested content publishing feature

Hootsuite has beta-released a suggested content feature within Publisher, which is designed to help businesses discover rich and engaging content that is relevant to their business. With a few keywords, customers can create an entire week's publishing schedule designed to engage prospects around the topics that matter most. Each post is automatically scheduled for the best possible time to go out using Hootsuite's existing auto-scheduling algorithm. Customers can fine tune results by replacing posts, editing their publishing schedule, or personalising the suggested messages. The more they use suggested content the more the system learns the type of articles and posts they prefer. Available now in Pro and Enterprise.

More information:


--  Connect Via Hootsuite London:
    https://socialbusiness.hootsuite.com/connectviahootsuite.html 
--  Media Kit: http://media.hootsuite.com/media-kit

About HootSuite

Hootsuite is a global social relationship platform for organisations to collaboratively execute strategies across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Founded in 2008 in Vancouver, the company has more than 9 million users and 744 of the Fortune 1000 companies use Hootsuite. The EMEA headquarters, based in London, currently manages over 400 Enterprise customers. To learn more, visit www.hootsuite.com and follow @HootSuite_UK on Twitter.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.