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Brilliant Kid Products Selected as Public Relations Agency of Record for HABA USA

SCOTTSDALE, AZ--(Marketwired - June 03, 2014) - Brilliant Kid Products, a division of Brilliant Products, Intl., (also DBA as Brilliant Baby Products) announced today it has been selected as the public relations agency of record for HABA USA. HABA USA is the US Division of the Germany-based HABA Toys, which invents, manufactures and distributes high-quality toys, games and other family products.

"With more than a thousand innovative toys, games, kitchen products and more, HABA USA has so much to offer parents and we are excited to be the ones to share these amazing products with them," said Kathleen Tomes, President of Brilliant Kid Products. "We will execute an integrated media, marketing and SEO approach to leverage the HABA brand and the utility of their products."

Brilliant Baby Products will handle HABA USA's public relations, marketing, Internet marketing and social media monitoring efforts.

"We chose Brilliant Products because it is really a one-stop hub for all our public relations, media, SEO, Internet marketing and marketing needs," said Lea Culliton, President of HABA USA. "We've seen in the past how all of these areas overlap and have this need to co-exist so the logical next step is to place them all in the capable hands of Brilliant Products." 

More about HABA
HABA products are sold at more than a thousand specialty retail stores nationwide as well as online and in specialty catalogs. Many of its products have received prestigious German and American awards including Parents' Choice Foundation, National Parenting Center, Creative Child, and Dr. Toy. For more details, visit the HABA USA website.

More about Brilliant Kid Products
Brilliant Kid Products, a division of Brilliant Product Int'l, is vertically integrated into the juvenile products industry offering companies a fully customizable approach to building their business through Public Relations, Internet Marketing, Packaging and Manufacturer's Representative Sales Firm. More information about Brilliant Kid Products is available on the company's website.

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