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Magellan SmartGPS Eco V2.0 Cloud and Content Services for Connected Car Now Available

Complete Content Aggregation and Personalization Platform to Be Demonstrated at Telematics Detroit 2014

SANTA CLARA, CA -- (Marketwired) -- 06/03/14 -- Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor and mobile navigation, has announced that its SmartGPS Eco V2.0 cloud technology for Automotive OEM and Tier 1 customers is now available. Magellan will demonstrate the SmartGPS Eco platform at Telematics Detroit on June 4-5.

The SmartGPS Eco V2.0 is the latest advancement in Magellan's cloud based content services that delivers money saving content, keeps drivers informed with relevant location and social content, and provides safer navigation. New features include an expanded portfolio of leading content partners, easy drag and drop content manager for end-users, and updated companion iOS and Android apps.

Built on a robust architecture supporting content aggregation, personalization and localized delivery, the Magellan SmartGPS Eco V2.0 is designed to integrate with connected car solutions requiring real time, personalized local content.

The SmartGPS Eco V2.0 is available to Automotive OEM and Tier 1 customers, fleet operators, and rental car companies. As one of the original pioneers in the personal navigation industry, Magellan believes engineering cloud products with location relevance for automotive OEM's is a logical evolution.

"Our Magellan SmartGPS Eco aggregates and integrates unlimited content into a single stream, which is filtered based on user preferences, and delivered into any standardized user interface," said Peggy Fong, president of MiTAC Digital Corporation. "Our SmartGPS Eco delivers only the content each user chooses, assuring each user gets the right content, at the right place, at the right time."

In addition to planning trips and saving favorite locations, Magellan's SmartGPS Eco content manager now enables customers to select the content they want to receive. This personal, local information is delivered automatically, and includes valuable content from leading partners such as restaurant reviews and deals from Yelp and Foursquare, Redbox movies and locations and iHeartRadio Internet radio. In addition, where to find the lowest gas prices from preferred stations, IP traffic, 5 day weather forecast, severe weather alerts & map overlays, and much more are available.

SmartGPS Eco also adds easy location searches, which can then be saved in the customer's content manager account, and delivered in-car via wifi or Bluetooth connections.

The first commercial implementation of Magellan's SmartGPS Eco, the SmartGPS 5295 consumer device, was named a CES 2013 Innovations Award Honoree, and launched in consumer retail in spring of 2013. The second consumer device, the SmartGPS 5390 is now available at HSN and BestBuy.com.

"With nearly a year of sales in the consumer market, the SmartGPS Eco infrastructure is proven and hardened. The advancements in SmartGPS Eco V2.0 represent three years of research and development, coupled with nearly a year of consumer input following the Spring 2013 launch of V1.0," said Stig Pedersen, associate vice president of product management for Magellan.

The Magellan product team will be available for demonstrations and interviews at Telematics Detroit 2014 in the Magellan booth #69.

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, Truck/Fleet, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based solutions and wearables technologies, to meet the evolving needs of OEM and enterprise customers.

Follow Magellan on Facebook, Twitter and YouTube.

All products/services and trademarks mentioned in this release are the properties of their respective companies.
© 2014 MiTAC Digital Corp. All rights reserved.

PR Contact:
Rita Lee & Susan van Barneveld
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714.891.3660

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