Web 2.0 Authors: Carmen Gonzalez, Imran Akbar, Elizabeth White, Yeshim Deniz, Liz McMillan

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SYNTASA Delivers first Marketing Analytics as a Service Solution for Content Personalization

SYNTASA™, the industry’s leading Marketing Analytics-as-a-Service (MAaaS) provider announced the delivery of its first solution for Content Personalization. With this first MAaaS application, SYNTASA offers deep insight into the online retail-marketing sector, driving content personalization and more effective campaign management.

Utilizing open source technology based on the Hadoop Data Platform, SYNTASA is able to immediately scale Big Data Analytics for real-time ingestion, algorithm execution and output to dramatically change the speed and understanding of the business decision process. Initial analysis of customer data utilized in the development of more granular segmentation leads to personalized content and campaigns. This has demonstrated to SYNTASA clients the power and speed of the offering, driving consumer Awareness, Acquisition and Retention.

“Our solution provides a scalable platform able to aggregate and integrate data from social media, machine and sensor activity, browser behavior, geo-location and mobile device activity, IP addresses, purchasing history, weather patterns and trends, census information and many others,” said Jay Marwaha, President and CEO of SYNTASA. “Utilizing these additional data sources for deeper customer attribution and segmentation is what builds the foundation for personalization.”

The ability to deliver personal campaigns across multiple marketing channels has a direct impact on the results that online enterprises are seeking for increased conversions, product sales and new customer accounts. SYNTASA is working with several customers on their own Personalization Index. The Personalization Index is the ratio between personalized campaigns and content and customer conversions, and is the ultimate index measuring digital marketing results.


SYNTASA is an Analytics as a Service provider focusing on Marketing Analytic solutions and applications. SYNTASA’s Marketing Analytics-as-a-Service (MAaaS) solution enables companies to improve customer awareness, acquisition and retention outcomes by optimizing the customer experience through a secure, intelligent, real-time and highly scalable cloud-based big data platform. This unique MAaaS solution goes beyond the typical digital marketing suite – the SYNTASA team itself provides the deep industry and solution expertise needed for companies to quickly gain deeper insight into their customer bases. Premier customers include companies in retail, financial services, online marketing (ecommerce), and US Government industries. SYNTASA is headquartered in Herndon, Va just outside the Washington, DC metropolitan area. For more information, visit http://www.syntasa.com.

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