Welcome!

Agile Computing Authors: Dana Gardner, Pat Romanski, Liz McMillan, Elizabeth White, Rishi Bhargava

News Feed Item

Social Matters Singapore Reveals the Secrets to Powerful Social Content for Brands



Singapore, May 23, 2014 - (ACN Newswire) - Over 25 of the world's leading social media specialists and content creators gathered today for the inaugural Social Matters Singapore event - Asia's first and highest-level conference focused on the business value of social media and engaging content.

Themed 'Brands as Creators', the conference welcomed over 400 delegates and offered a deep dive into the tools used to create compelling content, stimulate interaction and accelerate brands across the social sphere. Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.

Officially tracked through the world's most broadly adopted social relationship platform in the world, hootsuite, #socialmatters generated over 3.8 million impressions by close of day alone.

Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.

The top three elements of powerful social content revealed:

1. Happiness has universal appeal.
2. Surprise in some markets.
3. Sadness... if resolved.

"Emergent new platforms force brands to create large amounts of quality content at high speed," said Thomas Crampton, Global Managing Director at [email protected] "Creating a Hollywood blockbuster on an indie budget can be tough, but the right tools and publishing models can help brands accelerate and improve the quality of content."

Social Matters further revealed insights for brands seeking to create impactful content: Dave Goldberg, CEO of SurveyMonkey, presented new regional research on social media sharing and brands that produce the most interesting content. He commented, "It's interesting to see how Hong Kong and China have embraced social sharing whilst Japan has virtually opted out. The motivations that drive consumers to share brand messages give us insight into why some regional brands succeed and technology brands dominate."

"Participation in an event such as Social Matters has really allowed us to share on a global stage Nissan's strategy of 'koto-zukuri' story-telling, with an aim to elevate the brand, its people, products, technologies and relationships in a measurable way using social media," said Dan Sloan, Editor-in-Chief, Nissan Global Media Center. "We always look to raise overall opinion and positively impact the bottom line. It's a pleasure to be among so many social media enthusiasts, and learn firsthand the latest trends and opportunities in this space."

Join the conversation @matterssocial, #socialmatters, @SocialOgilvy

Follow us at www.facebook.com/socialogilvy

Check out Social Matters content and speaker interviews at www.ogilvydo.com.

About All That Matters & Social Matters

Dubbed "TED meets SXSW" by Jason Mraz and billed as the gateway to the Asian entertainment industry, the award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside 60 bands and 20
YouTubers.

A joint venture between Branded and [email protected], Social Matters is Asia's only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on the challenges to creating compelling online content and showcases the most creative digital campaigns from global and regional brands that bring people together.

Fully endorsed by both the Singapore Tourism Board (STB), and Infocomm Development Authority (IDA), All That Matters takes place on 20-25 May at the Ritz Carlton Hotel, Singapore and at a number of live music venues in and around Singapore. www.allthatmatters.asia, http://socialmatters.asia/.

About [email protected]

[email protected] is the world's largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact(TM).

About Branded

Branded is a leading Asian media and entertainment events producer and connections agency and runs the award-winning Matters festival series (Music, Sports, Digital, Social Media, Sponsorship, Music Matters Live) and has successfully partnered brands with a number of the world's top entertainment attractions including the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, James Blunt, Chicago, We Will Rock You and Walking with Dinosaurs. Branded also connects brands with content in the tech/media space and has raised many millions of dollars for the CASBAA Convention since 2003.

Press Contact

Sarah Guldin
Corporate Communications
Ogilvy & Mather Singapore
[email protected]
+65 6213 6961


Source: Social Matters

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...