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Agile Computing Authors: Elizabeth White, Liz McMillan, Philippe Abdoulaye, Flint Brenton, Jennifer Gill

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Mobile Commerce News Weekly – Week of May 18, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read the Mobile Solution Directory Here!

Greetings Newsletter Readers,

It's me Kevin Benedict needing your feedback.  I have been sharing my research with you in these weekly newsletters for the past four years, and I need to know if you find them useful and of value.  Will you take a moment and send me feedback at [email protected]?  I don't want to fill your inbox if these are not valuable to you.  I look forward to your feedback.

Commerce transactions in the U.S. completed on mobile phones and tablets are expected to total $114 billion in 2014, research firm Forrester is forecasting. Two-thirds of those sales, or about $76 billion, will happen via tablet computers, while the remainder will occur on phones.  Read Original Content

Apple has entered into a partnership with China UnionPay concerning a new mobile payments service. This may be a big move for Apple, who has been somewhat cautious with its participation in the mobile commerce field.  Read Original Content

According to comScore’s report, desktop e-commerce rose by 12 percent year-over-year during the first quarter of this year.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here:

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.  Read Original Content

India’s largest e-commerce marketplace, Snapdeal, now gets over half of its sales from mobile-based transactions, up from just five percent from the same platform nearly a year ago.  Read Original Content
According to a recent report from BrightWire, a New York-based global investment newsier, it is likely Apple will be adding NFC technology into its next generation iPhone.  Read Original Content

Biometrics has arrived. A consumer with a Samsung S5 smartphone and PayPal account can check out with just a swipe of a finger on any m-commerce site that accepts PayPal. And a handful of top retailers soon will release biometric checkout in their apps. Read Original Content

Smartphone-generated retail revenue jumped 115.9 percent year-over-year in April, according to Branding Brand's Mobile Commerce Index. In addition, smartphone visits to and orders from mobile retail websites both jumped 83.8 and 96.4 percent year-over-year, respectively, in April.  Read Original Content

Publicis Groupe and Facebook have signed a multi-year partnership deal worth around $500m (£297m).  The $500 million figure, first reported by Ad Age, includes ad spend and will give favorable rates on Facebook inventory to Publicis’ agencies.  Read Original Content

Mobile marketing consultancy, Mobile Embrace, and speech recognition software vendor, Nuance Communications, are claiming an Australian media first with a new voice-activated mobile advertising campaign launched for Universal Sony Home Entertainment.  Read Original Content

Amazon has launched a new initiative alongside Twitter this week. The two companies have come together to make mobile shopping a little easier for consumers. The new initiative takes the form of #AmazonCart, which allows people to use a simple hashtag on Twitter to add products to their Amazon shopping cart.  Read Original Content

The BlackSalt Fish Market located in Northwest Washington sells dozens of different types of fish and shellfish, and has assigned QR codes to every one of them in order to provide customers with the information they need to answer more of their questions, and to bring that knowledge home with them on their mobile devices.  Read Original Content

According to the results of recent research conducted by eMarketer, over 88 percent of all businesses are using social media marketing as of this year, and yet the majority of them are still struggling to properly use this channel and measure their campaign successes.  Read Original Content

Yapital, a mobile commerce firm, has added a “one click” purchase feature to its mobile application. The application allows users to make purchases from the mobile devices at physical stores and online.  Read Original Content

According to a new report, mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth.  Read Original Content

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Whitepapers of Note

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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
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With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
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Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....