Welcome!

Agile Computing Authors: Larry Alton, Pat Romanski, Elizabeth White, Yeshim Deniz, Astadia CloudGPS

Related Topics: SDN Journal, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, Cloud Security

SDN Journal: Blog Feed Post

Networking Strategy: Innovation and Adoption

Networking is a capabilities-driven industry

When we think about what’s next, our frame of reference is almost universally anchored to what we are doing now. We look at how things are, and then we aim our sights forward. In some cases, we might make incremental moves ahead; in other cases, maybe we look for improvement by orders of magnitude. But regardless of how far forward we reach, our starting point is where we are grounded today.

This creates an interesting dilemma in technology generally, and in networking especially.

Capabilities-driven
Networking is a capabilities-driven industry. We are constantly expanding what we can do with networks. In some cases, it might be how we handle complex policy, in others how we solve interesting traffic challenges. Whatever the problem, we have thus far been able to come up with some way to address it.

Some might read this and think: it’s not all capabilities! While it is true that the networking industry has spawned a number of efforts over the years aimed more at usability than capability, the inability to make a large business out of network management is a running joke. In fact, when we think of companies that have been very successful in creating useful products in the usability space, we probably think of companies that are a lot smaller than their tech justifies (Tail-f comes screaming to mind personally, but there are others).

So networking really is dominated by efforts around new capabilities.

But who invents these new capabilities?
Invention falls on the backs of the vendors. This is an obvious point. But what is the frame of reference from which the vendors build?

We all build from our current starting point. So as we evolve networking, we evolve it forward from our current base set of capabilities. There is nothing new in that statement, but consider this: what happens when an inventor’s ability to churn out new things outpaces a consumer’s ability to adopt it?

This is actually a dangerous state to be in. Useful innovation requires iteration. You need to come up with new ideas, prototype them, test them, collect feedback and iterate. But when new capabilities outpace the bulk of the market, two things happen: first, the capabilities go unused for the majority of consumers, and second, the lack of use inhibits the natural iterative process.

VMWare as an example
Let’s apply this to some specific industry examples. In using these examples, I don’t mean to judge the efficacy of any particular solution. Instead, I want to point out the strategic implications of this dynamic.

VMWare very famously pushed into the networking arena through the acquisition of Nicira a couple of years ago. With the acquisition and subsequent product launches, they effectively created the network virtualization space. They have built and shipped a product (NSX) that is the leader in this technology.

If you watch the technical dialogue around NSX, they have been building around their NSX beachhead. They talk about distributed firewalls now, and it won’t be long before they expand beyond that. They are clearly inventing quite rapidly, building lots of functionality that has the potential to be extremely useful.

Adoption, not innovation
But the issue that VMWare faces is certainly not related to their ability to innovate. Their primary struggle has to be with adoption.

When you create new categories of products, you sometimes address problems that people do not know they have. You build solutions that are beyond what a user’s current capabilities are, so the path from here to there is non-obvious.

Put slightly differently, while the frame of reference from which a vendor innovates is their product, the frame of reference from which a user grows is their deployment. In the same way that networking vendors naturally move forward incrementally, users will tend to make incremental architectural changes.

This means that product strategy has to include more than capabilities. It has to include migration as well. Migration is not just another way of calling out an insertion strategy. It really means that you have to strategize explicitly about how customers move from A to B. This means understanding what they perceive the transition to look like. What is their foundation? How does a shift impact things like training and process? How does a change intersect budgeting decisions? Do expanding capabilities muddy the approval chain as you bridge functional teams?

Understanding this, you can start to shape a strategy that extends beyond the product. Using the VMWare example again, the problems they are solving are tied to companies’ inability to manage their networks today. But they have built a dependence on the presence of a functional underlying network. If the underlying network is functional, then the problem they are addressing is less acute. But if the problem exists, then the architectural foundation is poorly suited for an easy transition.

In the latter case, the go-to-market strategy needs to consider the state of the foundation. It might make sense, for example, to then partner with vendors who make the underlying issues easier. Or perhaps you target accounts where there has been recent turnover at the CIO or VP of Infrastructure level, because that might indicate a change in architectural posture. If a company is already solving the foundational problems, you could potentially draft off that effort and solve the second problem of policy management for only incrementally more cost and effort.

Final thought
Whatever the path, the strategy has to reconcile that the vendor and user frames of reference are different. Adding even more innovation feels like the right thing to do (always be moving forward!), but does it widen the gap between vendor and customer to the point that transition is impossible?

Let me be clear here – I don’t actually think that NSX is necessarily at that state. I am really just trying to land the point that innovation ahead of adoption needs to be an explicit strategic discussion because it impacts how you eventually bring products to market. Again, the point is not about NSX but more about strategic consideration of the point from which users are building. If you think about innovation from a user’s perspective, you might alter your own strategies in perhaps unexpected ways.

As a final thought, as the industry continues down the SDN path, how should companies and open source organizations shape their offerings to ease adoption.

[Today’s fun fact: A hummingbird weighs less than a penny. I used to think I was like a hummingbird, but this ruins the comparison.]

The post Networking strategy: innovation and adoption appeared first on Plexxi.

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).