|By Shelly Palmer||
|May 15, 2014 04:35 PM EDT||
There are 29 million small businesses in America. Think about it. 29 million. 29 million Entrepreneurial Pioneers who wake up every morning with what Barack Obama calls the Spirit of Possibility. The hope that today will bring them more customers, more growth, more profit and more success, for them, their employees and their families. This is our collective dream.
And yet the road to success has become steeper and riddled with potholes. The financial crisis of 2007 and 2008 has put incredible pressure on small business owners and their customers. Today’s Entrepreneurial Pioneer is not just somebody filled with hope and passion, but someone who wants to implement every single tool at their disposal to make their business work better.
This is what we call ‘The Knowledge Gap to Growth’ – or digital gulf, where the most important tool for a business’s success is the one thing that businesses are afraid of, ignore or simply don’t have the time to get right.
In a recent study based on our community of five million SMBs, we found this digital gap exists in a number of areas:
- The Importance vs Attention Gap. 90% of small businesses say that their website is critical to their business, yet less than a third have made updates to them in the last twelve months.
- The Usage vs Delivery Gap. Where mobile web usage is now greater than PC, there are still around 94% of businesses that haven’t optimized their site for mobile.
- The Complexity vs Simplicity Gap. Small businesses have a tendency to make the assumption that creating a new website, or adapting their current site, is a complex, expensive and time-consuming process. 50% of small businesses think it takes over two weeks to build a site, when realistically it can be done in a matter of hours. In addition, 65% think it would be a huge headache to convert their website for mobile, even though it can be done in minutes (as Duda’s 5+ million small business customers have discovered simply by entering their websites URL on dudamobile.com).
- The Knowledge vs Growth Gap. Sadan describes this as fundamentally critical to small businesses’ success. Businesses have enough to worry about without having to become web experts. Our products allow any business owners to create a mobile version of their current site easily within minutes. They can also automatically build an entirely new website from content they already have around the web, like on Facebook and Yelp. If they already have a site, it’s even better because they can directly import from it everything from it into the new site. Most importantly, these small business owners can take advantage of a large number of incredibly simple tools to drive their business’ growth.
For example, think about a pizza restaurant in a city center. Let’s call them Restaurant A. Some guys finish work on a Friday and head out for a beer, but quickly realize they’re hungry and want a slice. What do they do? They Google ‘pizza near them.’
What happens? First, if Restaurant A isn’t mobile-optimized, it simply won’t rise anywhere near the top in Google rankings. Second… well, there is no ‘second’ because nobody ever found you!
Restaurant B optimized their business for mobile simply by setting up a site – like through DudaMobile.com. In this case, the guys search for pizza, and Restaurant B pops up with clear menu buttons they can read without zooming in. Customers get to press on a big, glaring button that reads ‘CALL US!’ They call and eat, and Restaurant B has happy customers that only found them through a mobile site.
Sadan is points to very convincing data to back up his anecdote: “In the last year, we’ve seen Click-to-Call rates jump by 100% from 1.5 million in Q1 2013 to 3m in Q1 2014.” This is a huge increase and demonstrates the power to your business of simple knowledge that aids business growth.
So yes, there are 29 million small businesses out there with the Spirit of Possibility, Mr. Obama. Let’s just make sure that even if it’s just a simple button on a simple mobile site, these businesses have the knowledge to realize it.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Mar. 28, 2015 09:15 AM EDT Reads: 2,141
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 28, 2015 09:00 AM EDT Reads: 1,383
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
Mar. 28, 2015 08:30 AM EDT Reads: 1,986
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
Mar. 28, 2015 08:00 AM EDT Reads: 545
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
Mar. 28, 2015 01:00 AM EDT Reads: 1,778
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Mar. 28, 2015 01:00 AM EDT Reads: 1,393
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 27, 2015 08:15 PM EDT Reads: 1,003
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Mar. 27, 2015 07:00 PM EDT Reads: 5,120
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 27, 2015 06:00 PM EDT Reads: 1,348
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 27, 2015 06:00 PM EDT Reads: 1,672
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Mar. 27, 2015 06:00 PM EDT Reads: 1,712
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 27, 2015 04:15 PM EDT Reads: 2,362
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Mar. 27, 2015 04:00 PM EDT Reads: 1,676
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
Mar. 27, 2015 04:00 PM EDT Reads: 1,518
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 27, 2015 03:30 PM EDT Reads: 2,115
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Mar. 27, 2015 03:15 PM EDT Reads: 1,385
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Mar. 27, 2015 03:00 PM EDT Reads: 2,681
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Mar. 27, 2015 03:00 PM EDT Reads: 3,369
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Mar. 27, 2015 02:00 PM EDT Reads: 2,925
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Mar. 27, 2015 02:00 PM EDT Reads: 1,511