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Agile Computing Authors: Anders Wallgren, Dana Gardner, Pat Romanski, Philippe Abdoulaye, Harry Trott

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Pure Storage Rolls Out New FlashArrays and Feature-Rich Purity 4.0 Software

Pure Storage, the all-flash enterprise storage company, today announced the expansion of its flagship FlashArray 400 Series product line, unveiling new entry-level and high-capacity arrays, and the next generation release of its Purity Operating Environment, Purity 4.0. The new software features FlashRecover: a set of fully integrated, space-efficient replication, snapshot and policy management services that offer comprehensive protection against disaster and data loss—both locally and globally. With these advancements, Pure Storage FlashArrays now more fully support mission-critical workloads and Tier 1 storage use cases, eliminating the need for enterprises to continue making investments in legacy storage solutions powered by mechanical disk.

“To keep pace with rapidly evolving infrastructure requirements, enterprises are now looking for greater scalability, simplicity and efficiency from their storage solutions than ever before,” said Tim Stammers, senior analyst at 451 Research. “It’s a value proposition that all-flash array solutions, such as the Pure Storage FlashArray, are well positioned to deliver—especially if they can offer lower cost of acquisition and reduce total cost of ownership.”

A pioneer of the all-flash array (AFA) category, Pure Storage was first to successfully deliver an all-flash enterprise storage array for less than the cost of legacy performance disk solutions. Today, with the expansion of its FlashArray 400 Series product line and new feature-rich Purity 4.0 software, the company offers the most comprehensive, tested and mature AFA product lineup available to the market, setting a new industry standard for storage performance, scalability, security and efficiency, with a 10x improvement over disk-centric solutions in every dimension.

Meet the Expanded FlashArray Family: All-Flash Storage For Every Enterprise

The new FA-405 and FA-450 arrays complement Pure Storage’s existing offering—the award-winning FA-420—with entry-level and high-capacity solutions designed to meet every enterprise budget, capacity and performance requirement. The Pure Storage FlashArray family of products is fully expandable and upgradable, so customers can start with the configuration of their choice, and non-disruptively extend performance and capacity as their application requirements evolve. The FlashArray 400 Series product line includes:

  • NEW FlashArray 405: An Entry-Level Array for Midsize Enterprises, Distributed Operations and Single Application Deployments
    Don’t let its small size fool you: the FA-405 punches above its weight, offering up to 40+ TB of usable space in a 1U controller form factor, making it ideal for top-of-rack and entry-level configurations. Running on the same Purity 4.0 software as its higher capacity counterparts, the FA-405 delivers all the power, performance and enterprise-class features of the FA-420 and FA-450 arrays, with the budget and space conscious requirements of smaller and distributed businesses in mind. The FA-405 is also ideal for single-application starter deployments, such as VDI pilots or single database acceleration, and can be non-disruptively upgraded to an FA-420 or FA-450 system as a customer’s capacity or performance needs expand.
  • FlashArray 420: Endures as the Data Center Workhorse
    Pure Storage’s existing FA-420 array continues to be the center of the FlashArray family, suitable for accelerating consolidated applications with up to 125+TB of usable space. The FA-420 can be non-disruptively upgraded to an FA-450 system as a customer’s capacity or performance needs increase.
  • NEW FlashArray 450: A High-Capacity, High Performance Array for Large Enterprises
    The FA-450 offers up to 250+TB of usable space in a 2U controller footprint, and is suitable for replacing racks upon racks of Tier 1 disk storage for consolidated virtualized workloads. Powered by two 2.7GHz 12-core Intel processors and 512GB RAM per controller, the FA-450 delivers maximum scalability, power and performance for large enterprises, and introduces 16 Gb/s Fibre Channel connectivity.

According to Gartner: “Crucial challenges to all IT managers will be to implement a resilient infrastructure to lessen impacts of unabated terabyte growth while reducing power and space requirements, yet accelerating data access. Given restricted budgets and enhanced SLAs, software that can evolve with the changing needs of the data center and the workload at hand is critical. Seamlessly integrating storage efficiency and data management technologies within an enterprise solid-state appliance increases the real and perceived value of the product, and opens the door for widespread market acceptance.”1

NEW Purity 4.0 Software: Purpose-Built for Mission-Critical Environments

The fourth generation release of the Purity Operating Environment sets a new standard for enterprise AFA software, offering the most expansive and comprehensive disaster recovery, data protection and security features in its class. Newly enhanced with FlashRecover, a native and fully integrated replication, snapshot and policy management service, Purity 4.0 was purpose-built to keep mission-critical applications running in the face of anything—from natural disaster or user error, to hardware failure and malicious attacks. Key new features of Purity 4.0 include:

  • FlashRecover Replication and Snapshots for Comprehensive Data Protection
    Purity FlashRecover technology features data reduction-aware replication and snapshot services to deliver space-efficient, point-in-time copies and expanded data protection for local and remote data centers.

    FlashRecover Replication runs natively, utilizing Purity’s proprietary FlashReduce deduplication and compression technologies to dramatically reduce the network bandwidth required to support disaster recovery. FlashRecover enables replication across the FA-400 Series in any combination of fan-in/fan-out configurations, and supports replication of a single volume, consistent groups of multiple volumes, or all data content on the array.
  • FlashRecover Protection Policies for End-to-End Protection Policy Management
    Purity FlashRecover Protection Policies delivers simplified global management of data protection. Unifying replication and snapshot services into a single policy orchestration layer, the service enables users to manage various levels of local and remote data protection, and data retention by volume, consistency group and/or array.

    FlashRecover Protection Policies are designed to support a variety of Tier 1 storage use cases, including disaster recovery for mission-critical applications, disaster recovery-as-a-service, multi-site test and development, content distribution, and remote office protection.
  • FlashProtect: Expanded Information Security for Mission-Critical Environments
    Purity FlashProtect combines new rapid data locking and dark site support services with existing always-on data-at-rest AES encryption and high availability (HA) to deliver military-grade data security and compliance.

Powered By Purity 4.0, New FlashArray Family Is Mission-Critical Ready and Perfect for Tier 1 Storage

Newly fortified with Purity 4.0’s FlashRecover and FlashProtect technologies, Pure Storage FlashArrays can support mission-critical applications and Tier 1 storage use cases, even in highly regulated industries, including Financial Services, Healthcare and the Federal Government.

“This is a watershed moment for Pure and the AFA category in general,” said Scott Dietzen, CEO at Pure Storage. “With the FlashArray 450 and Purity 4.0, we are delivering feature parity with incumbent high-end disk arrays. Going forward, no one should deploy performance (oxymoron) disk for database or virtualized applications—no one! FlashArray costs less, and yet delivers 10X or better performance, power and space utilization, reliability, and simplicity of operations. The OpEx savings alone vs. traditional disk arrays allows our FlashArray to pay for itself in its first 3-4 years in the data center, and will still have years of productive service to deliver after traditional mechanical storage has been written off.”

Customer Quotes

“Pure Storage is more than just our storage solution, it is a true competitive business advantage for us which we’ll leverage as we scale. The savings from the reduction in our data center footprint alone are incredible,” said Chris Asing, director of IT, ServiceNow. “Deploying all-flash storage from Pure has allowed us to consolidate our legacy environment from 1.25 racks to a quarter of a rack. Pure’s compression ratio quadrupled the amount of data we were able to crunch on a single array so we didn’t need to go out and purchase 4x the storage we thought we needed. Performance was also impressive: less than 1ms latency for our SAP environment with zero downtime and that’s with test, dev and production all running on the same Pure box.”

Asing added: “On the simplicity front, Pure’s ease of management offers cost savings because our existing admin team can stand it up, and literally set it and forget it. There’s no need to hire additional specialized talent in order to run Pure. From a migration standpoint, transitioning from our traditional SAN to Pure was all inline, and took nearly one-fifth the time migrations typically take—that’s soup to nuts planning, execution and verification. It couldn’t have been easier.”

“Pure Storage has enabled our IT department to do more with less, streamlining our infrastructure management so that we can focus critical IT resources on other things,” said Jeff Thomas, senior director of IT, MarkLogic. “With Pure Storage, there’s no need for complex operational planning to get replication to work--you simply set it up, schedule and forget about it. In addition to its simplicity, Pure’s replication solution is flexible, doesn’t hog the network and makes data recovery a breeze.”

“For Sierra Nevada, the Pure Storage Forever Flash program is a game changer. Not only will it enable us to add more capacity to our Pure array, it will eliminate the need to have multiple storage vendors in the environment, including legacy mechanical spinning disk we’ve been using for some backup operations,” said Justin Ainsworth, information systems manager at Sierra Nevada Brewing Co. “Consolidating and simplifying onto Pure makes my life much easier. Once we upgrade with Forever Flash we will have replication in our environment, which will allow us to reduce complexity, and leverage Pure (versus multiple vendors) for backup operations. In addition to increasing the simplicity and efficiency of our storage solution, our data center footprint will shrink from a full rack down to a quarter of a rack. And just by renewing maintenance years four and five, we are getting next generation Pure technology with no additional cost and no downtime. From a budget standpoint, it's a dream come true because it’s new technology acquired through OpEx.”

New FlashArray Availability and Pricing

The FA-405 and FA-450 are generally available now through Pure Storage’s global channel partner network; Purity 4.0 is expected to ship in June 2014. Pricing for Pure Storage FlashArrays starts as low as $3-4/usable GB, depending upon a customer’s desired configuration. Non-disruptive upgrade to Purity 4.0 is free to all Pure Storage customers with existing maintenance contracts. For more information, visit:

Authorized Pure Storage channel partners can help customers to determine the right configuration for their environment. To find a reseller in your region, visit:

Learn More: Watch the 2014 Flash Visionaries Summit – A Global Online Event

To learn more about the new offerings from Pure Storage, tune into the Flash Visionaries Summit: an online event showcasing in-depth conversations with notable industry analysts and IT end users about the future of the modern enterprise infrastructure. The event is open to the public and will stream online May 15th at 10 AM PDT / 1 PM EDT. For more information or to register to attend, visit:

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient, at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

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The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

1 Gartner: Emerging Technology Analysis: Enterprise Solid-State Appliances, Published 23 November 2011

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