Agile Computing Authors: Carmen Gonzalez, Yeshim Deniz, Liz McMillan, Elizabeth White, Kevin Benedict

News Feed Item

Pure Storage Rolls Out New FlashArrays and Feature-Rich Purity 4.0 Software

Pure Storage, the all-flash enterprise storage company, today announced the expansion of its flagship FlashArray 400 Series product line, unveiling new entry-level and high-capacity arrays, and the next generation release of its Purity Operating Environment, Purity 4.0. The new software features FlashRecover: a set of fully integrated, space-efficient replication, snapshot and policy management services that offer comprehensive protection against disaster and data loss—both locally and globally. With these advancements, Pure Storage FlashArrays now more fully support mission-critical workloads and Tier 1 storage use cases, eliminating the need for enterprises to continue making investments in legacy storage solutions powered by mechanical disk.

“To keep pace with rapidly evolving infrastructure requirements, enterprises are now looking for greater scalability, simplicity and efficiency from their storage solutions than ever before,” said Tim Stammers, senior analyst at 451 Research. “It’s a value proposition that all-flash array solutions, such as the Pure Storage FlashArray, are well positioned to deliver—especially if they can offer lower cost of acquisition and reduce total cost of ownership.”

A pioneer of the all-flash array (AFA) category, Pure Storage was first to successfully deliver an all-flash enterprise storage array for less than the cost of legacy performance disk solutions. Today, with the expansion of its FlashArray 400 Series product line and new feature-rich Purity 4.0 software, the company offers the most comprehensive, tested and mature AFA product lineup available to the market, setting a new industry standard for storage performance, scalability, security and efficiency, with a 10x improvement over disk-centric solutions in every dimension.

Meet the Expanded FlashArray Family: All-Flash Storage For Every Enterprise

The new FA-405 and FA-450 arrays complement Pure Storage’s existing offering—the award-winning FA-420—with entry-level and high-capacity solutions designed to meet every enterprise budget, capacity and performance requirement. The Pure Storage FlashArray family of products is fully expandable and upgradable, so customers can start with the configuration of their choice, and non-disruptively extend performance and capacity as their application requirements evolve. The FlashArray 400 Series product line includes:

  • NEW FlashArray 405: An Entry-Level Array for Midsize Enterprises, Distributed Operations and Single Application Deployments
    Don’t let its small size fool you: the FA-405 punches above its weight, offering up to 40+ TB of usable space in a 1U controller form factor, making it ideal for top-of-rack and entry-level configurations. Running on the same Purity 4.0 software as its higher capacity counterparts, the FA-405 delivers all the power, performance and enterprise-class features of the FA-420 and FA-450 arrays, with the budget and space conscious requirements of smaller and distributed businesses in mind. The FA-405 is also ideal for single-application starter deployments, such as VDI pilots or single database acceleration, and can be non-disruptively upgraded to an FA-420 or FA-450 system as a customer’s capacity or performance needs expand.
  • FlashArray 420: Endures as the Data Center Workhorse
    Pure Storage’s existing FA-420 array continues to be the center of the FlashArray family, suitable for accelerating consolidated applications with up to 125+TB of usable space. The FA-420 can be non-disruptively upgraded to an FA-450 system as a customer’s capacity or performance needs increase.
  • NEW FlashArray 450: A High-Capacity, High Performance Array for Large Enterprises
    The FA-450 offers up to 250+TB of usable space in a 2U controller footprint, and is suitable for replacing racks upon racks of Tier 1 disk storage for consolidated virtualized workloads. Powered by two 2.7GHz 12-core Intel processors and 512GB RAM per controller, the FA-450 delivers maximum scalability, power and performance for large enterprises, and introduces 16 Gb/s Fibre Channel connectivity.

According to Gartner: “Crucial challenges to all IT managers will be to implement a resilient infrastructure to lessen impacts of unabated terabyte growth while reducing power and space requirements, yet accelerating data access. Given restricted budgets and enhanced SLAs, software that can evolve with the changing needs of the data center and the workload at hand is critical. Seamlessly integrating storage efficiency and data management technologies within an enterprise solid-state appliance increases the real and perceived value of the product, and opens the door for widespread market acceptance.”1

NEW Purity 4.0 Software: Purpose-Built for Mission-Critical Environments

The fourth generation release of the Purity Operating Environment sets a new standard for enterprise AFA software, offering the most expansive and comprehensive disaster recovery, data protection and security features in its class. Newly enhanced with FlashRecover, a native and fully integrated replication, snapshot and policy management service, Purity 4.0 was purpose-built to keep mission-critical applications running in the face of anything—from natural disaster or user error, to hardware failure and malicious attacks. Key new features of Purity 4.0 include:

  • FlashRecover Replication and Snapshots for Comprehensive Data Protection
    Purity FlashRecover technology features data reduction-aware replication and snapshot services to deliver space-efficient, point-in-time copies and expanded data protection for local and remote data centers.

    FlashRecover Replication runs natively, utilizing Purity’s proprietary FlashReduce deduplication and compression technologies to dramatically reduce the network bandwidth required to support disaster recovery. FlashRecover enables replication across the FA-400 Series in any combination of fan-in/fan-out configurations, and supports replication of a single volume, consistent groups of multiple volumes, or all data content on the array.
  • FlashRecover Protection Policies for End-to-End Protection Policy Management
    Purity FlashRecover Protection Policies delivers simplified global management of data protection. Unifying replication and snapshot services into a single policy orchestration layer, the service enables users to manage various levels of local and remote data protection, and data retention by volume, consistency group and/or array.

    FlashRecover Protection Policies are designed to support a variety of Tier 1 storage use cases, including disaster recovery for mission-critical applications, disaster recovery-as-a-service, multi-site test and development, content distribution, and remote office protection.
  • FlashProtect: Expanded Information Security for Mission-Critical Environments
    Purity FlashProtect combines new rapid data locking and dark site support services with existing always-on data-at-rest AES encryption and high availability (HA) to deliver military-grade data security and compliance.

Powered By Purity 4.0, New FlashArray Family Is Mission-Critical Ready and Perfect for Tier 1 Storage

Newly fortified with Purity 4.0’s FlashRecover and FlashProtect technologies, Pure Storage FlashArrays can support mission-critical applications and Tier 1 storage use cases, even in highly regulated industries, including Financial Services, Healthcare and the Federal Government.

“This is a watershed moment for Pure and the AFA category in general,” said Scott Dietzen, CEO at Pure Storage. “With the FlashArray 450 and Purity 4.0, we are delivering feature parity with incumbent high-end disk arrays. Going forward, no one should deploy performance (oxymoron) disk for database or virtualized applications—no one! FlashArray costs less, and yet delivers 10X or better performance, power and space utilization, reliability, and simplicity of operations. The OpEx savings alone vs. traditional disk arrays allows our FlashArray to pay for itself in its first 3-4 years in the data center, and will still have years of productive service to deliver after traditional mechanical storage has been written off.”

Customer Quotes

“Pure Storage is more than just our storage solution, it is a true competitive business advantage for us which we’ll leverage as we scale. The savings from the reduction in our data center footprint alone are incredible,” said Chris Asing, director of IT, ServiceNow. “Deploying all-flash storage from Pure has allowed us to consolidate our legacy environment from 1.25 racks to a quarter of a rack. Pure’s compression ratio quadrupled the amount of data we were able to crunch on a single array so we didn’t need to go out and purchase 4x the storage we thought we needed. Performance was also impressive: less than 1ms latency for our SAP environment with zero downtime and that’s with test, dev and production all running on the same Pure box.”

Asing added: “On the simplicity front, Pure’s ease of management offers cost savings because our existing admin team can stand it up, and literally set it and forget it. There’s no need to hire additional specialized talent in order to run Pure. From a migration standpoint, transitioning from our traditional SAN to Pure was all inline, and took nearly one-fifth the time migrations typically take—that’s soup to nuts planning, execution and verification. It couldn’t have been easier.”

“Pure Storage has enabled our IT department to do more with less, streamlining our infrastructure management so that we can focus critical IT resources on other things,” said Jeff Thomas, senior director of IT, MarkLogic. “With Pure Storage, there’s no need for complex operational planning to get replication to work--you simply set it up, schedule and forget about it. In addition to its simplicity, Pure’s replication solution is flexible, doesn’t hog the network and makes data recovery a breeze.”

“For Sierra Nevada, the Pure Storage Forever Flash program is a game changer. Not only will it enable us to add more capacity to our Pure array, it will eliminate the need to have multiple storage vendors in the environment, including legacy mechanical spinning disk we’ve been using for some backup operations,” said Justin Ainsworth, information systems manager at Sierra Nevada Brewing Co. “Consolidating and simplifying onto Pure makes my life much easier. Once we upgrade with Forever Flash we will have replication in our environment, which will allow us to reduce complexity, and leverage Pure (versus multiple vendors) for backup operations. In addition to increasing the simplicity and efficiency of our storage solution, our data center footprint will shrink from a full rack down to a quarter of a rack. And just by renewing maintenance years four and five, we are getting next generation Pure technology with no additional cost and no downtime. From a budget standpoint, it's a dream come true because it’s new technology acquired through OpEx.”

New FlashArray Availability and Pricing

The FA-405 and FA-450 are generally available now through Pure Storage’s global channel partner network; Purity 4.0 is expected to ship in June 2014. Pricing for Pure Storage FlashArrays starts as low as $3-4/usable GB, depending upon a customer’s desired configuration. Non-disruptive upgrade to Purity 4.0 is free to all Pure Storage customers with existing maintenance contracts. For more information, visit: http://www.purestorage.com/flash-array/

Authorized Pure Storage channel partners can help customers to determine the right configuration for their environment. To find a reseller in your region, visit: http://info.purestorage.com/ContactSales.html

Learn More: Watch the 2014 Flash Visionaries Summit – A Global Online Event

To learn more about the new offerings from Pure Storage, tune into the Flash Visionaries Summit: an online event showcasing in-depth conversations with notable industry analysts and IT end users about the future of the modern enterprise infrastructure. The event is open to the public and will stream online May 15th at 10 AM PDT / 1 PM EDT. For more information or to register to attend, visit: http://info.purestorage.com/20140515FlashVisionariesSummit_Request.html.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient, at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage:

Read the blog: http://www.purestorage.com/blog/

Converse on Twitter: https://twitter.com/PureStorage

Follow on LinkedIn: https://www.linkedin.com/company/pure-storage

The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

1 Gartner: Emerging Technology Analysis: Enterprise Solid-State Appliances, Published 23 November 2011

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...