Welcome!

Web 2.0 Authors: Jackie Kahle, Peter Silva, Elizabeth White, Pat Romanski, Carmen Gonzalez

News Feed Item

BeautyCon and ELLE Partner for First-Ever BeautyCon New York Summit

BeautyCon—the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—will make its debut in New York City next month. BeautyCon New York will be held in partnership with ELLE, at Pier 36 on May 24th from 10am-6pm, marking the kick-off of BeautyCon’s 2014 event series. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will also bring fans and influencers together with events in Los Angeles, Houston and London later this year.

ELLE and BeautyCon’s strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming. ELLE’s parent company, Hearst Magazines, has also made a financial investment in BeautyCon, which is powered by Made with Elastic. "As a leading multi-channel content brand, ELLE continues to align with strategic partners that not only extend our core editorial equities in beauty and fashion, but also offer relevant experiences for our readers and users. And we are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space," said Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE. He added, “At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”

BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 3,000 of those fans will gather at this NYC event to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons who are making their mark in the digital space. Celebrity and digital influencers participating in BeautyCon New York, include Whitney Port, Kandee Johnson, Clothes Encounter, Evelina Barry, Shameless Maya, and many more. Check out the full list here.

This day-long experience is geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group who cares deeply about creation, curation, connection and community. A powerful new force in the consumer culture, Gen C—80% of which is comprised of Millennials—is inherently social (especially where shopping is concerned), internet obsessed, consumes video on the go, and moves markets by spending an average of $500 billion in the US each year.

“BeautyCon is empowering the digital fashion and beauty community,“ says Moj Mahdara, CEO of BeautyCon. “We knew this audience had been neglected and that nobody had created anything like this before, where digital influencers, brands and fans could congregate and exchange ideas. Generation C understands the value of their opinion and the power of their voice. They understand content, media, communication and the power of creation. They are superior communicators.”

Brands interact directly with this group at BeautyCon, and vice-versa, creating the opportunity for a distinctive one-of-a-kind experience. Product integration, consumer engagement and social word of mouth come together organically at BeautyCon. Brands can offer an exclusive first-look at new products and receive vital feedback and exposure on trusted platforms.

For more information or to buy tickets ($45-$145) for BeautyCon New York visit beautycon.com. To become a BeautyCon vendor or sponsor, contact Jonathon Burford at [email protected].

About BeautyCon

BeautyCon is the preeminent global summit for the internet's most influential beauty and fashion icons and their ever-growing number of fans. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will bring fans and influencers together with events in New York, Los Angeles, Houston and London in 2014. BeautyCon launched in 2012 with its first event in Los Angeles. In 2013, BeautyCon events in Los Angeles and London turned out a record number of attendees and created an undeniable impact in the digital media space. Upwards of 18 million people were exposed to #BeautyCon, with two trending hashtags, and BeautyCon received more than 230,000 mentions on Facebook alone, during the three day summit in Los Angeles. More than 10,000 fans flooded into the event to meet their style and beauty icons, attend a variety of panels and hosted Q&A’s, and experience exclusive activations featuring close to one hundred brands. For more information visit beautycon.com.

About ELLE

ELLE is the No. 1 fashion magazine brand in the world, with 45 editions, 34 websites, and more than 158 supplements worldwide. The ELLE US brand reaches more than 20 million readers, users, fans and followers every month who find in ELLE a rich mix of fashion, beauty and culture that invites the reader to discover their personal style. ELLE is also the foundation of numerous brand extensions, including ELLE Décor (25 editions), ELLE à table (4 editions), and ELLEgirl (3 editions). ELLE is owned by the Lagardere Active group (France), and ELLE US is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines reaching 84 million adults each year (Fall 2013 MRI GfK). For more information visit ELLE.com, or follow ELLE on Twitter (@ELLEmagazine), Facebook (facebook.com/ELLEmagazine), Google+ (plus.google.com/+ELLE), Instagram (@ELLEUSA), Pinterest (pinterest.com/ELLE), or Tumblr (ELLE.tumblr.com).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...